Ontraport vs Ortto (2026): which should you pick?
As of Nov 13, 2026, Ontraport and Ortto share a 2.4 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which platforms you need.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Ontraport
CRM with marketing automation, payments and membership sites
Free trial
Ortto
Customer data, marketing automation and analytics in one platform
Free trial
Which one is for you
Pick Ontraport if
- Fits if you sell courses or memberships and want pages, forms and checkout in one place
- Works for teams that need custom record types and pipelines for more than sales
Look elsewhere if
- Skip it if you want a free plan, as accounts need a paid plan after the 14-day trial
- Not for you if you want to compare prices first, since none is on record here
- Tight if you'd rather not commit, because an annual subscription is refunded only in the first 30 days
- Watch out: Shopify and QuickBooks run through third-party connectors like Zapier or Connex
- Skip it if you're on an iPad or want a desktop app, as the iOS app is iPhone only and there's no desktop app
Pick Ortto if
- Fits if you want customer data and automated journeys in one tool
- Works for ecommerce and software teams that use Shopify or Salesforce
Look elsewhere if
- Skip it if you need a price before you start, as no price list could be read
- Not for you if you want to pay monthly on larger plans, which need a 12-month commitment
- Watch out: SMS is billed separately and is not in the trial
- Watch out: annual plans cannot be downgraded during the term
How we grade them
| 2.4GPAOntraportFair | 2.4GPAOrttoFair | |
|---|---|---|
| Value for money | CWe can't put a number on it: no price is on record, because Ontraport's pricing page wouldn't load for our reader. An archived copy says an annual subscription comes with two months free. A listing that can't say what it costs lands in the middle of our ladder, no better. | CNo public price list could be read, because the pricing page returns not-found. It sits at the ordinary grade. |
| Free plan and trial | CNo free plan is described. Accounts start with a 14-day trial on any plan, with no credit card, going by the pricing page as archived in July 2026. After that you need a paid plan. | C14-day free trial with up to 10,000 contacts and 100 email sends, no card needed. SMS is not included, and there is no free plan. |
| Features | BAs many drag-and-drop pipelines as you need, lead scoring and routing, email and SMS campaigns, order forms with upsells, a page and form builder, membership sites, custom record types and a shared inbox. The CRM job and most of the shop around it. | BCustomer data platform, journey builder, forms and popups, live chat, analytics, AI features and an MCP server. SMS is billed separately, but nothing is missing from the core marketing job. |
| Ease of use | CNo rating on record, and this is a platform rather than an app: campaigns, order forms, pages and membership access all have to be built before a customer sees anything. The builders are drag and drop and need no coding. | CNo store rating on record. You connect your data sources and build journeys before it does anything. |
| Platforms and integrations | BWeb, iPhone and Android, with the shared inbox in the phone app and no desktop app. It connects to Stripe, Zoom, WordPress, JotForm and Zapier, and there's an API, but Shopify and QuickBooks go through third-party connectors and the iOS app is iPhone only. | BWeb, with Salesforce and Shopify listed. No desktop or phone app is shown. |
| Best for | selling courses and memberships from one platform | customer data, journeys and analytics in one platform |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ontraport and Ortto. How we grade
Where they differ
- Ontraport also covers booking links, shared inbox, sales pipeline and workflow automation.
- Ortto also covers email campaigns, live chat, help center and sMS marketing.
In commonWebMarketing automationForms
At a glance
| Ontraport | Ortto | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial on all plans, no credit card required (per the pricing page as archived on 22 July 2026) | 14-day free trial with up to 10,000 contacts and up to 100 email sends; SMS is not included |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Ontraport, Inc. | Ortto |
| Price read from | Not confirmed | Not confirmed |
| Checked | Oct 5, 2026 | Nov 13, 2026 |
Worth knowing
Ontraport
- No free plan is described; accounts start with a 14-day trial and then need a paid plan.
- An annual subscription is a commitment for the year; a full refund is offered if you cancel within the first 30 days after signing up.
- The iOS app is listed for iPhone only.
- Some integrations, such as Shopify and QuickBooks, run through third-party connectors like Zapier or Connex.
Ortto
- No public price list could be read: the pricing page address returns a not-found page.
- The help center says larger plans need a minimum 12-month commitment, and that annual plans cannot be downgraded during the term.
- SMS is billed separately and is not part of the 14-day trial.
- Contact tiers set the email volume; more email volume is bought separately.
Key features
Ontraport
- Sales CRM and pipelines
- Drag-and-drop pipelines track contacts through any process, with as many pipelines as needed, plus lead scoring and routing and a unified history for each contact.
- Marketing automation
- Automated campaigns send email and SMS, with tracking and attribution tools and a Meta custom audiences integration.
- Payments
- Order forms take payments, with upsells and order bumps, recovery of declined charges, a customer center, and partner programs with referral tracking.
- Pages, forms and membership sites
- A drag-and-drop page builder, form builder and access controls are used to build online courses, customer portals and membership sites without coding.
- Custom objects
- Beyond contacts, deals and companies, you can create new record types and relate them to each other, then automate processes around them.
- Shared inbox
- Email and SMS conversations with customers are handled in one shared inbox, which is also available in the mobile app.
Ortto
- Customer data platform
- Brings customer data from connected sources together in one place, with lead scoring and data tracking.
- Journey builder
- Builds automated marketing journeys that send email, SMS, push notifications and in-app messages.
- Forms, popups and surveys
- Captures contacts and responses through forms, popups and surveys that feed the same data.
- Live chat and knowledge base
- Talk and Inbox handle live chat and support conversations, and a knowledge base is built in.
- Analytics
- Reports on marketing and customer activity from the same data platform.
- AI features and MCP server
- Ortto AI is part of the platform, and an MCP server lets an AI agent analyze data and manage campaigns.
Plans
Ontraport
Pricing could not be confirmed. See ontraport.com.
Ortto
Pricing could not be confirmed. See ortto.com.
Ways to pay less
Ontraport
- Annual discount
Two months free on an annual subscription
Ontraport's pricing FAQ, as archived in July 2026, says an annual subscription commits you for the year and comes with two months free.
Ortto
No public discounts listed.
Common questions
Which is cheaper, Ontraport or Ortto?
As of Nov 13, 2026, Ontraport has no price we could confirm, and Ortto has no price we could confirm.
Which has a free plan, Ontraport or Ortto?
As of Nov 13, 2026, neither Ontraport nor Ortto has a free plan. Both have a free trial.
Which platforms do Ontraport and Ortto run on?
As of Nov 13, 2026, only Ontraport lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.