Keap vs Ontraport
Price, platforms and features side by side. The table says where each price was read and when.
Keap
CRM with sales and marketing automation for small businesses
Free trial · from $299/mo
Ontraport
CRM with marketing automation, payments and membership sites
Free trial
Where they differ
- Keap also covers invoicing.
- Ontraport also covers shared inbox.
In commonWebiOSAndroidPublic APIBooking linksSales pipelineMarketing automationWorkflow automationForms
At a glance
| Keap | Ontraport | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $299 / month for 2 users, billed monthly ($2,988 billed annually) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; limited to 25 emails, with no payments or texting | 14-day free trial on all plans, no credit card required (per the pricing page as archived on 22 July 2026) |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Keap (part of Thryv) | Ontraport, Inc. |
| Price read from | keap.com | Not confirmed |
| Checked | Oct 5, 2026 | Oct 5, 2026 |
Who each one suits
Keap
- Small businesses that want CRM, marketing automation and payments in one product
- Owners who want guided setup and done-for-you automations
- Service businesses that book appointments and send invoices
Ontraport
- Small and mid-sized businesses wanting CRM, marketing and payments in one platform
- Businesses selling courses or memberships that need pages, forms and checkout together
- Teams that want custom record types and pipelines beyond sales
Worth knowing
Keap
- There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
- A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
- The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
- Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.
Ontraport
- No free plan is described; accounts start with a 14-day trial and then need a paid plan.
- An annual subscription is a commitment for the year; a full refund is offered if you cancel within the first 30 days after signing up.
- The iOS app is listed for iPhone only.
- Some integrations, such as Shopify and QuickBooks, run through third-party connectors like Zapier or Connex.
Key features
Keap
- CRM and contact segmentation
- Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.
- Sales and marketing automation
- A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.
- Email and text marketing
- Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.
- Sales pipeline and appointments
- A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.
- Quotes, invoices and payments
- Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.
- Landing pages and forms
- Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.
Ontraport
- Sales CRM and pipelines
- Drag-and-drop pipelines track contacts through any process, with as many pipelines as needed, plus lead scoring and routing and a unified history for each contact.
- Marketing automation
- Automated campaigns send email and SMS, with tracking and attribution tools and a Meta custom audiences integration.
- Payments
- Order forms take payments, with upsells and order bumps, recovery of declined charges, a customer center, and partner programs with referral tracking.
- Pages, forms and membership sites
- A drag-and-drop page builder, form builder and access controls are used to build online courses, customer portals and membership sites without coding.
- Custom objects
- Beyond contacts, deals and companies, you can create new record types and relate them to each other, then automate processes around them.
- Shared inbox
- Email and SMS conversations with customers are handled in one shared inbox, which is also available in the mobile app.
Plans
Keap
Keap$299
per month for 2 users and 1,500 contacts, billed monthly
The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts.
Ontraport
Pricing could not be confirmed. See ontraport.com.
Ways to pay less
Keap
- Annual discount
Lower rate with annual billing
Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.
Ontraport
- Annual discount
Two months free on an annual subscription
Ontraport's pricing FAQ, as archived in July 2026, says an annual subscription commits you for the year and comes with two months free.
