Keap
CRM with sales and marketing automation for small businesses
What is Keap?
Keap, known as Infusionsoft until 2019 and now part of Thryv, combines a small-business CRM with sales and marketing automation, email and text marketing, appointment booking, quotes, invoices and payments. It is sold as one plan that includes the whole platform, priced by the number of users and contacts. New customers also buy a required implementation package.
Keap is a paid product with a free trial, starting at $299 / month for 2 users, billed monthly ($2,988 billed annually). See every plan
Good for
- Small businesses that want CRM, marketing automation and payments in one product
- Owners who want guided setup and done-for-you automations
- Service businesses that book appointments and send invoices
Worth knowing
- There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
- A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
- The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
- Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.
Key features
- CRM and contact segmentation
- Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.
- Sales and marketing automation
- A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.
- Email and text marketing
- Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.
- Sales pipeline and appointments
- A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.
- Quotes, invoices and payments
- Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.
- Landing pages and forms
- Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.
Keap pricing
- Starts at
- $299 / month for 2 users, billed monthly ($2,988 billed annually)
- Free plan
- None
- Free trial
- 14-day free trial, no credit card required; limited to 25 emails, with no payments or texting
| Plan | Price | What you get |
|---|---|---|
| Keap | $299per month for 2 users and 1,500 contacts, billed monthly | The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts. |
Read from keap.com on Oct 5, 2026. Prices change, so confirm with Keap before you buy.
Ways to pay less
- Annual discountLower rate with annual billing
Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.
Stated on keap.com
How people rate the Keap app
4.4
out of 5 for the iPhone and iPad app
- 5 stars75%
- 4 stars8%
- 3 stars5%
- 2 stars3%
- 1 star9%
1,827 ratings on the App Store in the United States, read Oct 5, 2026. It rates the app, not everything the product does. See the listing
Works with
Who makes Keap
Keap, known as Infusionsoft until 2019, is made by Infusion Software, Inc., which is now part of the listed small-business software company Thryv. Most of its revenue comes from subscriptions to its CRM and automation software, much of it sold through partners.
- Founded
- 2001keap.com
- Based
- Chandler, Arizonakeap.com
- Ownership
- Part of a larger company. Part of Thryv Holdings, Inc. (NASDAQ: THRY), which announced on October 29, 2024 that it had agreed to acquire Infusion Software, Inc. (Keap). Keap's site now says "Keap Is Now Part of Thryv".keap.com
- Founders and leaders
- Referral program
- 20% recurring commission for one year on every referral that becomes a customer. Referrers share a link and Keap closes the sale.keap.com
- Reseller program
- Keap Certified Partners sell and service Keap for up to 30% recurring commission, paid monthly once $100 is earned. Certification costs $1,500 for the first year and $750 a year after, waived for partners who sell 12 apps a year.keap.com
- Lately
- December Product Update: Smarter Scheduling, Clearer Reporting, and Better API Visibility · Jan 16, 2026
- November Product Update: Smarter Emails, Cleaner Branding & Enhanced Automation Tools · Dec 4, 2025
- Thryv API Update: Full Feature Parity and New SDKs Now Available · Nov 11, 2025
- October Product Update: Work Faster and Stay Organized with New Automation Tools · Nov 11, 2025
Read on Oct 7, 2026 from the company’s own pages and from news reports. What is not stated there is left out.
Keap alternatives
- Keap vs HubSpot
Free plan · from $20/mo
- Keap vs Ontraport
Free trial
- Keap vs HighLevel
Free trial · from $97/mo
- Keap vs EngageBay
Free plan · from $13.79/mo
- Keap vs Zoho CRM
Free plan · from $14/mo
Common questions
Is Keap free?
No, Keap is a paid product, but you can try it first. 14-day free trial, no credit card required; limited to 25 emails, with no payments or texting.
How much does Keap cost?
Keap lists one plan. Keap: $299 per month for 2 users and 1,500 contacts, billed monthly. Prices were read from keap.com on Oct 5, 2026.
What platforms does Keap work on?
Keap is available on Web, iOS and Android.
Does Keap offer any discounts?
Keap publicly lists the following: Lower rate with annual billing.
How is Keap rated?
Keap's iPhone and iPad app averages 4.4 out of 5 from 1,827 ratings on the App Store in the United States, as read on Oct 5, 2026. That is the store's rating of the app, not a score from us.
Does Keap have a Windows app?
No Windows app was listed when its pages were read on Oct 5, 2026. Keap is listed for Web, iOS and Android.
Does Keap have a macOS app?
No macOS app was listed when its pages were read on Oct 5, 2026. Keap is listed for Web, iOS and Android.
Is Keap open source?
Keap is not described as open source on its own site, as read on Oct 5, 2026.
Does Keap have an API?
Yes. Keap offers a public API, according to its own site.
What does Keap integrate with?
Keap's listing names Gmail, Outlook, Zapier, PayPal and Stripe. A listing names up to eight integrations, so it may connect to more.
Who makes Keap?
Keap is made by Keap. Part of Thryv Holdings, Inc. (NASDAQ: THRY), which announced on October 29, 2024 that it had agreed to acquire Infusion Software, Inc. (Keap). Keap's site now says "Keap Is Now Part of Thryv". The company was founded in 2001.
What are the alternatives to Keap?
The closest alternatives to Keap in our directory are HubSpot, Ontraport, HighLevel, EngageBay and Zoho CRM. Each one has a side-by-side comparison with Keap.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 5, 2026. What people say is linked where it appears.