Skip to content
ToolGPA

The Keap Insider’s Guide

Everything we know about Keap in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

Download the PDF
Pass it onEmailLinkedInXWhatsApp
ToolGPAOctober 2026

Keap

The Insider’s Guide

CRM with sales and marketing automation for small businesses

Keap, as pictured on keap.com

Every plan, grade, refund rule and rival among CRM tools, read from Keap’s own pages.

Made by Keap (part of Thryv) · checked Oct 5, 2026 · toolgpa.com

2.2GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Keap’s own pages, its app-store listings and our grades. Every fact in it is on Keap’s page too, where it is kept up to date. Checked Oct 5, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.2

GPA, above 4 of the 48 other CRM tools we grade

Keap, known as Infusionsoft until 2019 and now part of Thryv, combines a small-business CRM with sales and marketing automation, email and text marketing, appointment booking, quotes, invoices and payments. It is sold as one plan that includes the whole platform, priced by the number of users and contacts. New customers also buy a required implementation package.

To get you started, here are 9 things to know about Keap, taken from its own pages and our grades.

And Keap makes new customers buy an implementation package, which tells you plainly this isn't a sign-up-and-go tool.
From our grade for ease of use
  1. 1

    Best for small businesses wanting CRM and automation in one

    Keap, formerly Infusionsoft, is one plan with CRM, email and text marketing, automation, booking, quotes, invoices and payments.

  2. 2

    Paid plans start at $299 a month

    As its pricing page puts it: $299 / month for 2 users, billed monthly ($2,988 billed annually).

  3. 3

    You can try it first

    14-day free trial, no credit card required; limited to 25 emails, with no payments or texting

  4. 4

    It runs on 3 platforms

    Web, iOS and Android.

  5. 5

    CRM and contact segmentation

    Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.

  6. 6

    Sales and marketing automation

    A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.

  7. 7

    Email and text marketing

    Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.

  8. 8

    A 2.2 GPA, above 4 of 48

    That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    To replace Keap you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.

Keap at a glance

Pricing
Free trial, from $299 / month for 2 users, billed monthly ($2,988 billed annually)
Free plan
No
Free trial
14-day free trial, no credit card required; limited to 25 emails, with no payments or texting
Runs on
Web, iOS, Android
Made by
Keap (part of Thryv), since 2001
Category
CRM Software
Our grade
2.2 GPA, fair
Store rating
4.4 on the App Store, 1,827 ratings

The report card

Best for small businesses wanting CRM and automation in one

Keap, formerly Infusionsoft, is one plan with CRM, email and text marketing, automation, booking, quotes, invoices and payments. It's $299 a month for 2 users and 1,500 contacts, extra users are $39, and new customers must buy a setup package shown at $500. Texting is US only, the trial can't take payments, and leaving an annual contract early costs $299.

ToolGPA report cardKeapGraded Oct 10, 2026
SubjectGradeComment
Value for moneyD$299 a month for 2 users works out around $150 a head, when the CRMs here sit near $24 and the dearest tenth starts at $65. Extra users are $39, more contacts cost more, and new customers must buy a setup package listed at $1,500, shown at $500. You do get the whole platform.
Free plan and trialCNo free plan. There's a 14-day trial with no card, which is something. But it's capped at 25 emails and can't take payments or send texts, so you won't see the whole thing before you pay.
FeaturesBContacts with tags and lead scoring, a drag-and-drop automation builder, email and text marketing, a pipeline, a booking link, quotes, invoices, payments, landing pages and forms, all in the one plan with nothing held back. Texting is US only, and the integration list runs to five names.
Ease of useC4.4 from about 1,800 App Store ratings, just under our bar for a B. And Keap makes new customers buy an implementation package, which tells you plainly this isn't a sign-up-and-go tool.
Platforms and integrationsBWeb, iPhone and Android, with no desktop app. It works with Gmail, Outlook, Zapier, PayPal and Stripe, and there's an API for wiring up the rest, though five integrations is a short list for this money.
Grade point averageFair, out of 4.02.2

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Keap is for

  • Fits if you want CRM, marketing automation and payments in one product
  • Works for service businesses that book appointments and send invoices

Who it is not for

  • Pricey if you're a one- or two-person shop, at $299 a month before the setup package
  • Skip it if you're outside the US and want text marketing, which is US only
  • Not for you if you hate contracts, as leaving an annual one early costs a $299 fee
  • Watch out: the price covers 2 users and 1,500 contacts, with $39 per extra user and more for more contacts
  • Tight if you want to try it properly: the trial caps you at 25 emails, with no payments or texting

Good to know

Good for

  • Small businesses that want CRM, marketing automation and payments in one product
  • Owners who want guided setup and done-for-you automations
  • Service businesses that book appointments and send invoices

Worth knowing

  • There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
  • A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
  • The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
  • Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$299

A month to start

Keap is a paid product with a free trial, starting at $299 / month for 2 users, billed monthly ($2,988 billed annually).

  • Keap

    $299

    per month for 2 users and 1,500 contacts, billed monthly

    The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts.

Trying it first

14-day free trial, no credit card required; limited to 25 emails, with no payments or texting

Read from keap.com on Oct 5, 2026.

Ways to pay less

  • Annual discount

    Lower rate with annual billing

    Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.

    Stated on keap.com

What the app costs elsewhere

Each country’s App Store price for “Keap Mobile”, against $14.99 in the United States, in dollars at the day’s rate. The four cheapest and the four dearest of 11.

CountryPrice thereIn dollarsAgainst the US
Turkey₺119,99$2.4484% less
Philippines₱ 509.00$8.1046% less
IndonesiaRp 159ribu$8.8941% less
India₹ 899$9.2938% less
Germany10,49 €$11.7622% less
United Kingdom£8.99$11.8921% less
Mexico$229.00$12.5816% less
Canada$19.99$14.056% less

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

3

Places it runs: Web, iOS and Android

CRM with sales and marketing automation for small businesses. Here is what it does, as its own site describes it, and what it covers: public API, booking links, sales pipeline, marketing automation, workflow automation, forms, invoicing.

Texting is US only, and the integration list runs to five names.
From our grade for features
CRM and contact segmentation
Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.
Sales and marketing automation
A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.
Email and text marketing
Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.
Sales pipeline and appointments
A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.
Quotes, invoices and payments
Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.
Landing pages and forms
Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.

Where it runs

  • Web
  • iOS
  • Android

What it works with

  • Gmail
  • Outlook
  • Zapier
  • PayPal
  • Stripe

Who makes Keap

Keap, known as Infusionsoft until 2019, is made by Infusion Software, Inc., which is now part of the listed small-business software company Thryv. Most of its revenue comes from subscriptions to its CRM and automation software, much of it sold through partners.

Founded
2001keap.com
Based
Chandler, Arizonakeap.com
Ownership
Part of a larger company. Part of Thryv Holdings, Inc. (NASDAQ: THRY), which announced on October 29, 2024 that it had agreed to acquire Infusion Software, Inc. (Keap). Keap's site now says "Keap Is Now Part of Thryv".keap.com
Founders and leaders
Referral program
20% recurring commission for one year on every referral that becomes a customer. Referrers share a link and Keap closes the sale.keap.com
Reseller program
Keap Certified Partners sell and service Keap for up to 30% recurring commission, paid monthly once $100 is earned. Certification costs $1,500 for the first year and $750 a year after, waived for partners who sell 12 apps a year.keap.com
Lately
Follow

Read on Oct 7, 2026 from the company’s own pages and from news reports. What is not stated there is left out.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

4/48

Other CRM tools it is graded above

Keap's GPA of 2.2 is higher than 4 of the 48 other CRM tools we grade, and level with 14.

It stands best on features (B, above 18 of 48) and worst on value for money (D, above 0).

Its paid plans start at $299 a month, against a middle price of $24 for the category: 46 of the 46 others that charge start lower.

On features, ease of use and platforms it scores 2.7 out of 4. 9 tools score higher and cost less.

Each grade against the category

Every bar is all 49 CRM tools we grade, cut by the letter each got. Keap’s own letter is outlined.

  • DValue for moneyAbove 0 of 48
  • CFree plan and trialAbove 4 of 48
  • BFeaturesAbove 18 of 48
  • CEase of useAbove 1 of 48
  • BPlatforms and integrationsAbove 5 of 48

Price against what you get

Each dot is one of 47 CRM tools. Further left costs less; higher up scores better on features, ease of use and platforms. Keap is the marked dot.

C2.0B3.0A4.0$2$5$10$20$50$100$200$500More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessKeapHubSpotFreshsalesCloseBigin by Zoho CRMCovve

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

To replace Keap you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.

That makes this kind of software worth paying for, not this one in particular: 30 of the 48 other CRM tools grade higher. It costs $3,588 a year.

What you could make

  • Sales pipeline, invoicing and forms: an app builder makes these well.

What you could not

  • Email sent in volume that still reaches the inbox.
  • Connections to other products, each kept working as those products change.
  • Booking pages that read and write other people's calendars and send the emails.
  • A real app for iOS and Android. Something home-made would be a web page.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. Keap’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

HubSpot, Ontraport, HighLevel, EngageBay and Zoho CRM

The 5 tools Keap is most often weighed against, with where each one differs from it.

  • 3.2GPA

    HubSpot

    Free plan · from $20/mo

    Free CRM at the center of a marketing, sales and service suite.

    • HubSpot has a free plan. Keap does not, though it has a free trial.
    • Only HubSpot lists a browser extension.
    • Keap also covers forms and invoicing.
    Keap and HubSpot compared in full
  • 2.4GPA

    Ontraport

    Free trial

    CRM with marketing automation, payments and membership sites.

    • Keap also covers invoicing.
    • Ontraport also covers shared inbox.
    Keap and Ontraport compared in full
  • 2.6GPA

    HighLevel

    Free trial · from $97/mo

    Sales and marketing platform that agencies can resell to clients.

    • Only HighLevel lists macOS, Windows and Linux apps.
    • Keap also covers invoicing.
    Keap and HighLevel compared in full
  • 2.4GPA

    EngageBay

    Free plan · from $13.79/mo

    All-in-one marketing, sales and support CRM for small teams.

    • EngageBay has a free plan. Keap does not, though it has a free trial.
    • Keap also covers invoicing.
    Keap and EngageBay compared in full
  • 2.6GPA

    Zoho CRM

    Free plan · from $14/mo

    Sales CRM with a free edition, process automation and Zia AI.

    • Zoho CRM has a free plan. Keap does not, though it has a free trial.
    • Keap also covers booking links, marketing automation, forms and invoicing.
    Keap and Zoho CRM compared in full

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

15

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Keap free?

No, Keap is a paid product, but you can try it first. 14-day free trial, no credit card required; limited to 25 emails, with no payments or texting.

How much does Keap cost?

Keap lists one plan. Keap: $299 per month for 2 users and 1,500 contacts, billed monthly.

What platforms does Keap work on?

Keap is available on Web, iOS and Android.

Does Keap offer any discounts?

Keap publicly lists the following: Lower rate with annual billing.

How is Keap rated?

Keap's iPhone and iPad app averages 4.4 out of 5 from 1,827 ratings on the App Store in the United States, as read on Oct 5, 2026.

Does Keap have a Windows app?

No Windows app was listed when its pages were read on Oct 5, 2026. Keap is listed for Web, iOS and Android.

Does Keap have a macOS app?

No macOS app was listed when its pages were read on Oct 5, 2026. Keap is listed for Web, iOS and Android.

Is Keap open source?

Keap is not described as open source on its own site, as read on Oct 5, 2026.

Does Keap have an API?

Yes. Keap offers a public API, according to its own site.

What does Keap integrate with?

Keap's listing names Gmail, Outlook, Zapier, PayPal and Stripe. A listing names up to eight integrations, so it may connect to more.

Who makes Keap?

Keap is made by a company of the same name. Part of Thryv Holdings, Inc. (NASDAQ: THRY), which announced on October 29, 2024 that it had agreed to acquire Infusion Software, Inc. (Keap).

What are the alternatives to Keap?

The closest alternatives to Keap in our directory are HubSpot, Ontraport, HighLevel, EngageBay and Zoho CRM.

How does Keap compare with other CRM tools?

Keap's GPA of 2.2 is higher than 4 of the 48 other CRM tools we grade, and level with 14.

Is Keap good value for money?

ToolGPA grades Keap D for value for money. Its paid plans start at $299 a month, against a middle price of $24 for the category: 46 of the 46 others that charge start lower.

Could I make my own version of Keap?

To replace Keap you would be making email sent in volume that still reaches the inbox.

Where this guide comes from

The prices, plans, platforms and features were read from Keap’s own pages on Oct 5, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Keap's own pages on 5 October 2026, and its App Store rating. Also tested with a demo account on 2026-02-27.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Keap (part of Thryv). Prices change, so check keap.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

3,189

Tools graded, in 94 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 3,189

    tools graded

  • 94

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Keap: The Insider's Guide", checked Oct 5, 2026. https://toolgpa.com/tools/keap

Know someone choosing between CRM tools?

Send them this guide: toolgpa.com/tools/keap/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded CRM tools after Keap, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Keap’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Keap is a trademark of its owner, and this guide is not made, paid for or approved by Keap (part of Thryv). Prices and plans change: check keap.com before you buy.