HighLevel vs Keap

HighLevel

• Marketing agencies managing many client accounts from one login
• Small businesses replacing separate CRM, funnel, email and booking tools
• Agencies that want to resell software under their own brand

Keap

• Small businesses that want CRM, marketing automation and payments in one product
• Owners who want guided setup and done-for-you automations
• Service businesses that book appointments and send invoices

HighLevel

• There is no free plan, and the 14-day trial charges the card on file when it ends unless you cancel.
• Starter is limited to 3 sub-accounts; unlimited sub-accounts start at $297 a month.
• Phone numbers, SMS, email sending, calling and premium AI usage are billed by usage on top of the plan price.
• Extras such as HIPAA compliance ($297 a month) and a white-label mobile app ($497 a month) are paid add-ons below Enterprise.

Keap

• There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
• A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
• The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
• Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.

HighLevel

CRM and sales pipelines

Contacts, opportunities and pipelines with lead scoring and custom dashboards. Every plan allows unlimited contacts and unlimited users.

Unified conversations

SMS, Messenger, Instagram DMs, WhatsApp and live chat arrive in one conversation stream, alongside inbound and outbound calling.

Funnels, websites and forms

Builders for websites, funnels and landing pages, plus forms, surveys and quizzes for capturing leads into the CRM.

Workflows and campaigns

Workflow automation drives follow-ups such as appointment reminders, missed-call text-back and review requests, and broadcasts go out by email, SMS or WhatsApp.

AI tools

Conversation AI, Voice AI, Content AI, Funnel AI and Reviews AI are listed as core features. Several carry usage-based charges, and AI Employee plans are paid add-ons.

Sub-accounts and SaaS Mode

Agencies run each client in a separate sub-account under their own branding. Agency Pro adds SaaS Mode for selling subscriptions and rebilling usage with a markup.

Keap

CRM and contact segmentation

Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.

Sales and marketing automation

A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.

Email and text marketing

Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.

Sales pipeline and appointments

A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.

Quotes, invoices and payments

Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.

Landing pages and forms

Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.

HighLevel

• Starter$97

  per month, flat fee ($970 billed yearly)

  3 sub-accounts with unlimited contacts, unlimited users, all core features and 24/7 support.

• Unlimited$297

  per month, flat fee ($2,970 billed yearly)

  Everything in Starter plus unlimited sub-accounts, phone and email rebilling without markup, and basic API access.

• Agency Pro$497

  per month, flat fee ($4,970 billed yearly)

  Adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access.

• EnterpriseCustom

  Custom terms for high-volume businesses and agencies, with a dedicated success manager, HIPAA compliance and a white-label mobile app included.

Keap

• Keap$299

  per month for 2 users and 1,500 contacts, billed monthly

  The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts.

HighLevel

• Annual discount

  Pay for 10 months with yearly billing

  The pricing page lists Starter at $970 a year against $97 a month, Unlimited at $2,970 against $297 and Agency Pro at $4,970 against $497, which works out to two months free.

Keap

• Annual discount

  Lower rate with annual billing

  Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.