EngageBay vs HighLevel

EngageBay

• Small businesses that want marketing, sales and support in one tool
• Teams of up to 15 starting on a free plan with a small contact list
• Buyers who would otherwise pay for a CRM and an email tool separately

HighLevel

• Marketing agencies managing many client accounts from one login
• Small businesses replacing separate CRM, funnel, email and booking tools
• Agencies that want to resell software under their own brand

EngageBay

• All-in-One plans cap contacts: 250 on Free, 500 on Basic, 5,000 on Growth and 10,000 on Pro.
• The pricing page lists marketing automation from the Growth plan, which allows 10 workflows of up to 15 nodes each.
• Prices here are for the All-in-One suite. The CRM & Sales Bay alone is $11.95, $45.99 or $73.59 per user / month, billed yearly.
• The lowest advertised rates need a two-year (biennial) term, which takes 15% off the monthly prices.

HighLevel

• There is no free plan, and the 14-day trial charges the card on file when it ends unless you cancel.
• Starter is limited to 3 sub-accounts; unlimited sub-accounts start at $297 a month.
• Phone numbers, SMS, email sending, calling and premium AI usage are billed by usage on top of the plan price.
• Extras such as HIPAA compliance ($297 a month) and a white-label mobile app ($497 a month) are paid add-ons below Enterprise.

EngageBay

CRM and deal pipelines

The CRM covers contacts and companies with a 360-degree view, deals, tasks and email tracking, and is part of the Free plan. Pipelines track each deal by stage for forecasting.

Email marketing and automation

Email broadcasts, sequences, templates and landing pages come with the suite. Automation workflows begin on Growth with 10 workflows and rise to 100 on Pro.

Helpdesk and live chat

The Service Bay adds ticketing, ticket views, canned responses and live chat. It is included in the All-in-One plans and is also offered on its own as a free help desk.

Appointment scheduling

Booking links let leads pick a time slot, sync with Google or Office 365 calendars, send reminder emails and create a contact for anyone new who books.

EngageBay AI

AI suggests email copy and subject lines, scores leads and runs a chatbot trained on your own knowledge sources. AI conversations are metered, from 20 a month on Free to 500 on Pro.

REST API and webhooks

A REST API, webhooks and a tracking code API are documented for developers. API calls are capped each month, from 500 on Free to 75,000 on Pro.

HighLevel

CRM and sales pipelines

Contacts, opportunities and pipelines with lead scoring and custom dashboards. Every plan allows unlimited contacts and unlimited users.

Unified conversations

SMS, Messenger, Instagram DMs, WhatsApp and live chat arrive in one conversation stream, alongside inbound and outbound calling.

Funnels, websites and forms

Builders for websites, funnels and landing pages, plus forms, surveys and quizzes for capturing leads into the CRM.

Workflows and campaigns

Workflow automation drives follow-ups such as appointment reminders, missed-call text-back and review requests, and broadcasts go out by email, SMS or WhatsApp.

AI tools

Conversation AI, Voice AI, Content AI, Funnel AI and Reviews AI are listed as core features. Several carry usage-based charges, and AI Employee plans are paid add-ons.

Sub-accounts and SaaS Mode

Agencies run each client in a separate sub-account under their own branding. Agency Pro adds SaaS Mode for selling subscriptions and rebilling usage with a markup.

EngageBay

• Free$0

  All-in-One suite for up to 15 users: 250 contacts, 1,000 branded emails, CRM, helpdesk, live chat and 1 landing page.

• Basic$13.79

  per user / month, billed yearly ($14.99 billed monthly)

  500 contacts, 3,000 branded emails, lead scoring, SMS marketing, web pop-ups, third-party integrations and 1 GB of file storage.

• Growth$59.79

  per user / month, billed yearly ($64.99 billed monthly)

  5,000 contacts, 25,000 branded emails, marketing automation with up to 10 workflows, A/B testing, proposals and a custom domain.

• Pro$110.39

  per user / month, billed yearly ($119.99 billed monthly)

  10,000 contacts, 50,000 branded emails, 100 workflows, web analytics, custom reporting, role management, goals and phone support.

HighLevel

• Starter$97

  per month, flat fee ($970 billed yearly)

  3 sub-accounts with unlimited contacts, unlimited users, all core features and 24/7 support.

• Unlimited$297

  per month, flat fee ($2,970 billed yearly)

  Everything in Starter plus unlimited sub-accounts, phone and email rebilling without markup, and basic API access.

• Agency Pro$497

  per month, flat fee ($4,970 billed yearly)

  Adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access.

• EnterpriseCustom

  Custom terms for high-volume businesses and agencies, with a dedicated success manager, HIPAA compliance and a white-label mobile app included.

EngageBay

• Annual discount

  8% off yearly billing, 15% off biennial

  The pricing page takes 8% off for yearly billing and 15% off for a two-year term: All-in-One Basic is $14.99 monthly, $13.79 yearly and $12.74 biennial per user a month.

HighLevel

• Annual discount

  Pay for 10 months with yearly billing

  The pricing page lists Starter at $970 a year against $97 a month, Unlimited at $2,970 against $297 and Agency Pro at $4,970 against $497, which works out to two months free.