Creatio review (2026): is it worth $40 a month per user?
No-code platform with sales, marketing and service CRM products
Black Friday: is there a Creatio sale?
Creatio report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for a no-code platform with sales, marketing and service
Creatio is a no-code platform with sales, marketing and service CRM products. The page states a $10,000 a year minimum and a standard three-year term, so it is built for mid-size and larger buyers.
Who Creatio is for
- Fits if you run a mid-size company and want to build your own sales and service processes
- Works for teams that will commit for three years
Who Creatio is not for
- Pricey if you are small: a $10,000 a year minimum for new customers
- Watch out: a standard 3-year contract term, and prices exclude taxes
- Watch out: support adds 10% or 20% of the subscription, and AI credit packages start at $5,000 a year
- Skip it if you want one person's CRM, as there is a 5-user minimum
Why Creatio gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$40 per user a month for the platform plus $15 for each product, with a 5-user minimum and a $10,000 a year minimum purchase, which is well above the $99 where the dearest tenth of CRM tools starts.
- DFree plan and trialThe page links to free trial terms, but the listing records no trial length or card terms and we could not read them.
- BFeaturesSales, marketing and service products, no-code workflows and apps, AI Studio and extra user types. Nothing in the listing is missing from the job.
- CEase of useNo store rating on record. A no-code platform means building your own processes, with a learning curve.
- CPlatforms and integrationsWeb only, and the listing names no integrations.
What these grades rest on. Graded from this listing, whose facts were read from Creatio's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/creatio#review"><img src="https://toolgpa.com/badge/creatio.svg" alt="Creatio: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Creatio stands among CRM tools
Creatio's GPA of 1.8 is higher than 5 of the 72 other CRM tools we grade, and level with 11.
It stands best on features (B, above 35 of 72) and worst on value for money (D, above 0).
Its paid plans start at $40 a month for each person, against a middle price of $27.92 for the category: 44 of the 66 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 31 tools score higher and cost less.
Each grade against the category
Every bar is all 73 CRM tools we grade, cut by the letter each got. Creatio’s own letter is outlined.
- DValue for moneyAbove 0 of 72, level with 26
- DFree plan and trialAbove 12 of 72, level with 9
- BFeaturesAbove 35 of 72, level with 33
- CEase of useAbove 1 of 72, level with 59
- CPlatforms and integrationsAbove 0 of 72, level with 9
Price against what you get
Each dot is one of 67 CRM tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Creatio, or make your own?
Keep it
To replace Creatio you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 56 of the 72 other CRM tools grade higher. It costs $480 a year.
What you could make
- Sales pipeline and help desk: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- A builder that other people can use without writing code.
- Email sent in volume that still reaches the inbox.
- It is priced for each person, which means accounts and billing for a team.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Creatio’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Creatio?
Creatio is a no-code workflow platform with CRM products for sales, marketing and service built on top of it. Customers pay a platform fee per user and add the products they need, also per user. The pricing page states a minimum purchase of $10,000 per year and a standard 3-year contract, so it is aimed at mid-size and larger organizations.
Worth knowing
- The pricing page states a $10,000 per year minimum purchase for new customers and a standard 3-year contract term.
- Prices exclude taxes, and the page does not say whether per-user prices are billed monthly or annually.
- Support is a percentage of the subscription: Business Support adds 10% and Premium Support 20%.
- AI credit packages start at $5,000 a year, and external customer portals are priced per year by audience size.
Key features
- Sales
- A CRM product for managing the sales cycle from lead to close, added to the platform at $15 per user a month.
- Marketing
- Campaign and lead-to-revenue tools. Beyond the per-user fee it is priced by marketing contacts and emails per contact.
- Service
- A customer service product with case handling and an optional self-service portal sold per year.
- No-code workflows and apps
- The platform includes visual designers for building applications and workflows without code, with AI coding agents named in the Business Studio.
- AI Studio and AI packages
- AI Studio manages enterprise AI agents. Prepaid AI credit packages are sold separately, starting at $5,000 a year.
- Extra user types
- Enterprise and Unlimited add limited-internal, mobile-only and external portal users at $12 per user a month for the first three.
Creatio pricing
As of Nov 12, 2026, Creatio is a paid product, starting at $40 per user / month platform fee, plus $15 per user / month for each CRM product.
- Starts at
- $40 per user / month platform fee, plus $15 per user / month for each CRM product
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Growth | $40per user / month platform fee, 5-user minimum | Platform plan for small and mid-size businesses, with Creatio Business and AI Studio. Sales, Marketing and Service are $15 per user / month each. |
| Enterprise | $75per user / month platform fee, 5-user minimum | Platform plan for running automation across teams, with Creatio Business and AI Studio, and extra user types. Products are $15 per user / month each. |
| Unlimited | Custom | Platform, Sales, Marketing, Service and AI Studio with no limits on users, agents, apps or API calls. Priced by sales. |
Read from creatio.com on Nov 12, 2026. Prices change, so confirm with Creatio before you buy.
Creatio alternatives
- Creatio vs Salesforce
Free plan · from $25/mo
- Creatio vs Microsoft Dynamics 365 Sales
Free trial · from $65/mo
- Creatio vs Zoho CRM
Free plan · from $14/mo
- Creatio vs Bitrix24
Free plan · from $49/mo
- Creatio vs Vtiger
Free plan · from $12/mo
Common questions
Does Creatio have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Creatio is listed for Web.
Does Creatio have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Creatio is listed for Web.
Is Creatio open source?
Creatio is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.