Creatio vs Zoho CRM (2026): which should you pick?

Pick Creatio if

• Fits if you run a mid-size company and want to build your own sales and service processes
• Works for teams that will commit for three years

Look elsewhere if

• Pricey if you are small: a $10,000 a year minimum for new customers
• Watch out: a standard 3-year contract term, and prices exclude taxes
• Watch out: support adds 10% or 20% of the subscription, and AI credit packages start at $5,000 a year
• Skip it if you want one person's CRM, as there is a 5-user minimum

Pick Zoho CRM if

• Fits if there are three of you or fewer and 5,000 records covers your list
• Works for companies already running on other Zoho apps

Look elsewhere if

• Pricey if you pay month by month, as Standard goes from $14 to $20 and Professional from $23 to $35
• Pricey if you need territories, custom functions or customer portals, since those wait for Enterprise at $40
• Tight if you're staying free, because free stops at 3 users, 5,000 records, 1 GB and 5 workflows
• Watch out: working out which of four paid editions has the feature you need is a job in itself
• Watch out: CPQ and inventory start on Professional at $23, and prices exclude local taxes

Creatio

• The pricing page states a $10,000 per year minimum purchase for new customers and a standard 3-year contract term.
• Prices exclude taxes, and the page does not say whether per-user prices are billed monthly or annually.
• Support is a percentage of the subscription: Business Support adds 10% and Premium Support 20%.
• AI credit packages start at $5,000 a year, and external customer portals are priced per year by audience size.

Zoho CRM

• The Free edition is limited to 3 users, 5,000 records and 5 workflow automations.
• Monthly billing costs more: Standard is $20 instead of $14 per user, and Professional $35 instead of $23.
• CPQ and inventory management start at Professional; territory management, custom functions and customer portals need Enterprise.
• Prices exclude local taxes, and the CRM Plus and Zoho One bundles are priced separately from Zoho CRM.

Creatio

Sales

A CRM product for managing the sales cycle from lead to close, added to the platform at $15 per user a month.

Marketing

Campaign and lead-to-revenue tools. Beyond the per-user fee it is priced by marketing contacts and emails per contact.

Service

A customer service product with case handling and an optional self-service portal sold per year.

No-code workflows and apps

The platform includes visual designers for building applications and workflows without code, with AI coding agents named in the Business Studio.

AI Studio and AI packages

AI Studio manages enterprise AI agents. Prepaid AI credit packages are sold separately, starting at $5,000 a year.

Extra user types

Enterprise and Unlimited add limited-internal, mobile-only and external portal users at $12 per user a month for the first three.

Zoho CRM

Lead, contact and deal management

Leads, accounts, contacts and deals are tracked through the sales cycle. Paid editions add multiple pipelines and sales forecasting, and Enterprise adds territory management.

Workflow and process automation

Workflow and assignment rules handle routine updates, cadences run sequences of follow-ups, and Blueprint holds a team to a structured sales process.

Zia AI

Zia gives predictions and recommendations, rewrites emails and flags anomalies. The pricing page lists AI agents from Standard and an AI sales assistant from Enterprise.

Analytics and forecasting

Reports, dashboards and forecasts track sales performance, with anomaly detection on top. The Free edition is limited to standard reports.

Canvas and customization

Layouts and fields can be customized, and Canvas redesigns record pages without code. Enterprise adds custom functions, wizards and customer portals.

Mobile apps with offline mode

iPhone, iPad and Android apps can add, edit and delete records offline and sync when back online. They also include a business card scanner.

Creatio

• Growth$40

  per user / month platform fee, 5-user minimum

  Platform plan for small and mid-size businesses, with Creatio Business and AI Studio. Sales, Marketing and Service are $15 per user / month each.

• Enterprise$75

  per user / month platform fee, 5-user minimum

  Platform plan for running automation across teams, with Creatio Business and AI Studio, and extra user types. Products are $15 per user / month each.

• UnlimitedCustom

  Platform, Sales, Marketing, Service and AI Studio with no limits on users, agents, apps or API calls. Priced by sales.

Zoho CRM

• Free$0

  Up to 3 users and 5,000 records, with lead, contact and deal management, standard reports and the mobile apps.

• Standard$14

  per user / month, billed annually ($20 billed monthly)

  Workflows and assignment rules, cadences, reports and dashboards, sales forecasting, AI agents and self-service kiosks.

• Professional$23

  per user / month, billed annually ($35 billed monthly)

  Adds CPQ, email intelligence, process automation, widgets, inventory management and Google Ads integration.

• Enterprise$40

  per user / month, billed annually ($50 billed monthly)

  Adds the AI sales assistant, journey orchestration, territory management, custom functions, wizards and customer portals.

• Ultimate$52

  per user / month, billed annually ($65 billed monthly)

  Higher feature limits, custom AI and ML models, data preparation, and consulting and migration assistance.

Creatio

No public discounts listed.

Zoho CRM

• Annual discount

  Save up to 34% with yearly billing

  Zoho's pricing page says yearly plans save up to 34%. Standard is $14 per user a month billed annually versus $20 monthly, and Professional is $23 versus $35.

• By country

  Lower price shown to buyers in India

  On October 9, 2026 Zoho's pricing page showed Standard at ₹800 per user / month to a visitor in India, where the US dollar price is $14 billed annually. A Starter edition priced in rupees is listed too.