Creatio vs Salesforce (2026): which should you pick?
As of Nov 12, 2026, Salesforce grades higher than Creatio: 2.8 against 1.8 out of 4.0.
Checked Nov 2, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
Salesforce grades higher on the free plan, features, ease of use and platforms. They get the same grade on value for money.
Price, platforms and features side by side. The table says where each price was read and when.
Creatio
No-code platform with sales, marketing and service CRM products
Salesforce
CRM platform for sales teams with AI agents and a free 2-user suite
Which one is for you
Pick Creatio if
- Fits if you run a mid-size company and want to build your own sales and service processes
- Works for teams that will commit for three years
Look elsewhere if
- Pricey if you are small: a $10,000 a year minimum for new customers
- Watch out: a standard 3-year contract term, and prices exclude taxes
- Watch out: support adds 10% or 20% of the subscription, and AI credit packages start at $5,000 a year
- Skip it if you want one person's CRM, as there is a 5-user minimum
Pick Salesforce if
- Fits if you run a sales team that needs forecasting, territories and lots of customizing
- Works for companies that want sales, service and marketing on one platform
Look elsewhere if
- Pricey if you outgrow Starter, since Pro Suite is $100 a seat, billed yearly, on a contract
- Pricey if you want AI agents, as Agentforce is an add-on from $125 a seat below Max at $550
- Not for you if you want something simple, because commenters keep calling it overly complex
- Tight if you stay free: 2 users, 100 marketing emails a month, and a login every 60 days to keep it
- Watch out: on Pro Suite the API is $25 a seat extra and Flow Builder stops at 5 flows
How we grade them
| 1.8GPACreatioWeak | 2.8GPASalesforceGood | |
|---|---|---|
| Value for money | D$40 per user a month for the platform plus $15 for each product, with a 5-user minimum and a $10,000 a year minimum purchase, which is well above the $99 where the dearest tenth of CRM tools starts. | DStarter Suite is $25 a seat, the middle for this category. Then it quadruples: quoting and forecasting wait for Pro Suite at $100 a seat on an annual contract, where the API is another $25 a seat unless you go up to Core at $195. Max is $550. |
| Free plan and trial | DThe page links to free trial terms, but the listing records no trial length or card terms and we could not read them. | BThe Free Suite covers 2 people with leads, opportunities, cases, reports and up to 100 marketing emails a month, no card needed. Two seats is tight for a sales team, and you have to log in every 60 days to keep it. |
| Features | BSales, marketing and service products, no-code workflows and apps, AI Studio and extra user types. Nothing in the listing is missing from the job. | ALeads, accounts, opportunities, quotes, forecasting, territories, drag-and-drop automation, dashboards and Agentforce AI agents, and firms build their own apps on top of it. It covers more of the job than any other CRM here, but much of it starts at Pro Suite or higher. |
| Ease of use | CNo store rating on record. A no-code platform means building your own processes, with a learning curve. | B4.75 from about 353,000 App Store ratings, a score that would normally take our top mark. What holds it back is on record too: Hacker News commenters call the platform overly complex, and reviewers say the phone app buries everyday actions several steps deep. |
| Platforms and integrations | CWeb only, and the listing names no integrations. | BWeb, iPhone, iPad and Android, with a browser extension from Pro Suite but no desktop app. Every edition connects to Slack, and it works with Tableau, Gmail, Outlook and MuleSoft. There's an API, included from Core and an extra $25 a seat on Pro Suite. |
| Best for | a no-code platform with sales, marketing and service | big sales teams that need forecasting and depth |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Creatio and Salesforce. How we grade
Price against what you get
Creatio starts at $40 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Salesforce starts at $25 a month for each person and scores 3.3.
Salesforce scores higher and starts $15 a month lower. Of the other CRM tools on the chart, 31 score higher than Creatio for less, and 1 scores higher than Salesforce for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Creatio also covers marketing automation, no-code and help desk.
- Salesforce also covers AI agents and reports.
At a glance
| Creatio | Salesforce | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $40 per user / month platform fee, plus $15 per user / month for each CRM product | $25 per user / month, billed monthly or annually |
| Free plan | None | Free Suite: 2 user licenses with lead, opportunity and case management, up to 100 marketing emails a month and connected Slack conversations. No credit card; stays free if you log in at least once every 60 days. |
| Free trial | None listed | 30-day free trial with no credit card required; the Starter Suite trial covers up to 10 users |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Creatio | Salesforce, Inc. |
| Price read from | creatio.com | salesforce.com |
| Checked | Nov 12, 2026 | Nov 2, 2026 |
Worth knowing
Creatio
- The pricing page states a $10,000 per year minimum purchase for new customers and a standard 3-year contract term.
- Prices exclude taxes, and the page does not say whether per-user prices are billed monthly or annually.
- Support is a percentage of the subscription: Business Support adds 10% and Premium Support 20%.
- AI credit packages start at $5,000 a year, and external customer portals are priced per year by audience size.
Salesforce
- The Free Suite covers only 2 users and 100 marketing emails a month, and stays free only with a login at least every 60 days.
- Only Starter Suite can be billed monthly. Pro Suite, Core, Advanced and Max are billed annually, and Pro Suite requires a contract.
- On Pro Suite the Web Services API costs an extra $25 per user / month and Flow Builder is limited to 5 flows per org.
- Agentforce for Sales is a paid add-on on Core and Advanced, listed from $125 per user / month; only Max includes it.
Key features
Creatio
- Sales
- A CRM product for managing the sales cycle from lead to close, added to the platform at $15 per user a month.
- Marketing
- Campaign and lead-to-revenue tools. Beyond the per-user fee it is priced by marketing contacts and emails per contact.
- Service
- A customer service product with case handling and an optional self-service portal sold per year.
- No-code workflows and apps
- The platform includes visual designers for building applications and workflows without code, with AI coding agents named in the Business Studio.
- AI Studio and AI packages
- AI Studio manages enterprise AI agents. Prepaid AI credit packages are sold separately, starting at $5,000 a year.
- Extra user types
- Enterprise and Unlimited add limited-internal, mobile-only and external portal users at $12 per user a month for the first three.
Salesforce
- Lead and opportunity management
- Leads, accounts, contacts and opportunities are tracked on every edition, with lead routing, duplicate blocking and web-to-lead capture. Quotes, contracts and orders start at Pro Suite.
- Forecasting and pipeline inspection
- Pro Suite includes sales forecasting. Core and above add advanced forecast and pipeline management, pipeline inspection, opportunity scoring, deal insights and sales territories.
- Agentforce AI agents
- Agentforce agents take on lead nurturing, prospecting and pipeline management. They are included in Max and listed as an add-on from $125 per user / month on Core and Advanced.
- Flow automation
- Flow Builder automates sales processes with drag-and-drop steps. Pro Suite allows 5 flows per org, and approval processes start at Core.
- Reports, dashboards and Tableau Next
- Customizable reports and dashboards are on every edition, including the Free Suite. Tableau Next analytics and advanced reporting features are included from Core.
- Slack, mobile and browser access
- Every edition connects to Slack. The iPhone, iPad and Android app is included from Starter Suite; offline mobile use and the Sales Cloud Everywhere browser extension start at Pro Suite.
Plans
Creatio
Growth$40
per user / month platform fee, 5-user minimum
Platform plan for small and mid-size businesses, with Creatio Business and AI Studio. Sales, Marketing and Service are $15 per user / month each.
Enterprise$75
per user / month platform fee, 5-user minimum
Platform plan for running automation across teams, with Creatio Business and AI Studio, and extra user types. Products are $15 per user / month each.
UnlimitedCustom
Platform, Sales, Marketing, Service and AI Studio with no limits on users, agents, apps or API calls. Priced by sales.
Salesforce
Free Suite$0
2 user licenses with lead, opportunity and case management, simple email marketing and connected Slack conversations.
Starter Suite$25
per user / month, billed monthly or annually
Lead, account, contact and opportunity management, built-in sales flows and lead routing, email marketing and the mobile app.
Pro Suite$100
per user / month, billed annually
Everything in Starter plus more customization and automation, sales quoting and forecasting, and access to AgentExchange.
Core$195
per user / month, billed annually
Sales Cloud with advanced forecasting and pipeline management, API access, Premier Success, Slack Business+ and Tableau Next.
Advanced$395
per user / month, billed annually
Adds enhanced security, Sales Programs, predictive forecasting, lead scoring, a full sandbox and 1 GB of data storage per user.
Max$550
per user / month, billed annually
Adds Agentforce for Sales, Salesforce Spiff, Sales Planning, Salesforce Maps, Slack Enterprise+ and 2.75M Flex Credits a year.
Ways to pay less
Creatio
No public discounts listed.
Salesforce
- Nonprofit
10 free Nonprofit Cloud licenses
Through the Power of Us Program, eligible nonprofits receive 10 Salesforce Nonprofit Cloud Core licenses at no cost, with discounts on additional licenses.
Common questions
Which is cheaper, Creatio or Salesforce?
As of Nov 12, 2026, Salesforce is cheaper to start with: $25 a month for each person, against $40 a month for each person for Creatio. Creatio starts at $40 per user / month platform fee, plus $15 per user / month for each CRM product, and Salesforce starts at $25 per user / month, billed monthly or annually.
Which has a free plan, Creatio or Salesforce?
As of Nov 12, 2026, only Salesforce has a free plan. Creatio does not.
Which platforms do Creatio and Salesforce run on?
As of Nov 12, 2026, only Salesforce lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.