Follow Up Boss review (2026): is it worth $58 a month per user, billed yearly?
Real estate CRM that routes and follows up on incoming leads
Black Friday: is there a Follow Up Boss sale?
Follow Up Boss report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for following up on real estate leads
Follow Up Boss is a real estate CRM that routes and follows up on incoming leads. Grow is $58 a user a month billed yearly, and calling is a $39 add-on on the monthly Grow plan.
Who Follow Up Boss is for
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Who Follow Up Boss is not for
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
Why Follow Up Boss gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users.
- DFree plan and trialA 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan.
- CFeaturesLead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow.
- CEase of useNo store rating on record. Lead sources and action plans have to be set up.
- BPlatforms and integrationsWeb only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms.
What these grades rest on. Graded from this listing, whose facts were read from Follow Up Boss's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Follow Up Boss? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/follow-up-boss#review"><img src="https://toolgpa.com/badge/follow-up-boss.svg" alt="Follow Up Boss: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Follow Up Boss stands among CRM tools
Follow Up Boss's GPA of 2.0 is higher than 17 of the 72 other CRM tools we grade, and level with 4.
It stands best on platforms and integrations (B, above 10 of 72) and worst on free plan and trial (D, above 12).
Its paid plans start at $58 a month for each person, against a middle price of $27.92 for the category: 52 of the 66 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 34 tools score higher and cost less.
Each grade against the category
Every bar is all 73 CRM tools we grade, cut by the letter each got. Follow Up Boss’s own letter is outlined.
- CValue for moneyAbove 27 of 72, level with 36
- DFree plan and trialAbove 12 of 72, level with 9
- CFeaturesAbove 1 of 72, level with 33
- CEase of useAbove 1 of 72, level with 59
- BPlatforms and integrationsAbove 10 of 72, level with 55
Price against what you get
Each dot is one of 67 CRM tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Follow Up Boss, or make your own?
Keep it
To replace Follow Up Boss you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 51 of the 72 other CRM tools grade higher. It costs $696 a year.
What you could make
- Sales pipeline and reports: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- One mailbox that several people work at once.
- It is priced for each person, which means accounts and billing for a team.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Follow Up Boss’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Follow Up Boss?
Follow Up Boss is a CRM for real estate agents and teams. It pulls leads in from lead sources and websites, distributes them to agents, and automates follow-up by call, text and email. It is now part of Zillow Group and is sold in tiers by team size.
Worth knowing
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
Key features
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
Follow Up Boss pricing
As of Nov 12, 2026, Follow Up Boss is a paid product with a free trial, starting at $58 per user / month, billed annually ($69 billed monthly).
- Starts at
- $58 per user / month, billed annually ($69 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial, no contract
| Plan | Price | What you get |
|---|---|---|
| Grow | $58per user / month, billed annually ($69 billed monthly) | For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on. |
| Pro | $416per month for 10 users, billed annually ($499 billed monthly) | Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing. |
| Platform | $833per month for 30 users, billed annually ($1000 billed monthly) | Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing. |
Read from followupboss.com on Nov 12, 2026. Prices change, so confirm with Follow Up Boss before you buy.
Ways to pay less
- Annual discount2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
Stated on followupboss.com
Works with
- Zillow Pro
- Zapier
- CINC
Follow Up Boss alternatives
- Follow Up Boss vs Real Geeks
From $399/mo
- Follow Up Boss vs Wise Agent
Free trial · from $49/mo
- Follow Up Boss vs Top Producer
From $179/mo
- Follow Up Boss vs Realvolve
Free trial · from $49/mo
Common questions
Does Follow Up Boss have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Follow Up Boss is listed for Web.
Does Follow Up Boss have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Follow Up Boss is listed for Web.
Is Follow Up Boss open source?
Follow Up Boss is not described as open source on its own site, as read on Nov 12, 2026.
Does Follow Up Boss have an API?
Yes. Follow Up Boss offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.