The Follow Up Boss Insider’s Guide
Everything we know about Follow Up Boss in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Follow Up Boss
The Insider’s Guide
Real estate CRM that routes and follows up on incoming leads
Every plan, grade, refund rule and rival among CRM tools, read from Follow Up Boss’s own pages.
Made by Follow Up Boss · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Follow Up Boss’s own pages, its app-store listings and our grades. Every fact in it is on Follow Up Boss’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 17 of the 72 other CRM tools we grade
Follow Up Boss is a CRM for real estate agents and teams. It pulls leads in from lead sources and websites, distributes them to agents, and automates follow-up by call, text and email. It is now part of Zillow Group and is sold in tiers by team size.
To get you started, here are 9 things to know about Follow Up Boss, taken from its own pages and our grades.
Lead sources and action plans have to be set up.
- 1
Best for following up on real estate leads
Follow Up Boss is a real estate CRM that routes and follows up on incoming leads.
- 2
Paid plans start at $58 a month for each person
As its pricing page puts it: $58 per user / month, billed annually ($69 billed monthly).
- 3
You can try it first
14-day free trial, no contract
- 4
It runs on Web
Web.
- 5
Lead capture and routing
Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- 6
Action Plans and Smart Lists
Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- 7
Calling, texting and email
Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- 8
A 2.0 GPA, above 17 of 72
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Follow Up Boss you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Follow Up Boss at a glance
- Pricing
- Free trial, from $58 per user / month, billed annually ($69 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no contract
- Runs on
- Web
- Made by
- Follow Up Boss
- Category
- CRM Software
- Our grade
- 2.0 GPA, fair
The report card
Best for following up on real estate leads
Follow Up Boss is a real estate CRM that routes and follows up on incoming leads. Grow is $58 a user a month billed yearly, and calling is a $39 add-on on the monthly Grow plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. |
| Free plan and trial | D | A 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. |
| Features | C | Lead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. |
| Ease of use | C | No store rating on record. Lead sources and action plans have to be set up. |
| Platforms and integrations | B | Web only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Follow Up Boss is for
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Who it is not for
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
Good to know
Good for
- Real estate agents and teams that buy leads from portals
- Team leads who need lead distribution and agent accountability
- ISAs who qualify and route leads for other agents
Worth knowing
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$58
A month to start, for each person
Follow Up Boss is a paid product with a free trial, starting at $58 per user / month, billed annually ($69 billed monthly).
Grow
$58
per user / month, billed annually ($69 billed monthly)
For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on.
Pro
$416
per month for 10 users, billed annually ($499 billed monthly)
Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing.
Platform
$833
per month for 30 users, billed annually ($1000 billed monthly)
Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing.
Trying it first
14-day free trial, no contract
Read from followupboss.com on Nov 12, 2026.
Ways to pay less
Annual discount
2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
Stated on followupboss.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Real estate CRM that routes and follows up on incoming leads. Here is what it does, as its own site describes it, and what it covers: public API, AI features, shared inbox, sales pipeline, workflow automation, reports.
Lead capture and routing, action plans, calling, texting, email, team inboxes and AI.
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
Where it runs
- Web
What it works with
- Zillow Pro
- Zapier
- CINC
Follow Up Boss is made by Follow Up Boss.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
17/72
Other CRM tools it is graded above
Follow Up Boss's GPA of 2.0 is higher than 17 of the 72 other CRM tools we grade, and level with 4.
It stands best on platforms and integrations (B, above 10 of 72) and worst on free plan and trial (D, above 12).
Its paid plans start at $58 a month for each person, against a middle price of $27.92 for the category: 52 of the 66 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 34 tools score higher and cost less.
Each grade against the category
Every bar is all 73 CRM tools we grade, cut by the letter each got. Follow Up Boss’s own letter is outlined.
- CValue for moneyAbove 27 of 72
- DFree plan and trialAbove 12 of 72
- CFeaturesAbove 1 of 72
- CEase of useAbove 1 of 72
- BPlatforms and integrationsAbove 10 of 72
Price against what you get
Each dot is one of 67 CRM tools. Further left costs less; higher up scores better on features, ease of use and platforms. Follow Up Boss is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Follow Up Boss you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 51 of the 72 other CRM tools grade higher. It costs $696 a year.
What you could make
- Sales pipeline and reports: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- One mailbox that several people work at once.
- It is priced for each person, which means accounts and billing for a team.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Follow Up Boss’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Lofty, Real Geeks, Wise Agent, Top Producer and Realvolve
The 5 tools Follow Up Boss is most often weighed against, with where each one differs from it.
- 1.8GPA
Lofty
Paid
Real estate CRM with IDX websites, AI agents and lead generation.
- Follow Up Boss also covers shared inbox and workflow automation.
- Lofty also covers marketing automation, AI agents, email campaigns and sMS marketing.
- 1.6GPA
Real Geeks
From $399/mo
Real estate platform with an IDX website, CRM and lead packages.
- Follow Up Boss also covers shared inbox, workflow automation and reports.
- Real Geeks also covers marketing automation, email campaigns, sMS marketing and call tracking.
- 2.0GPA
Wise Agent
Free trial · from $49/mo
Real estate CRM with lead tools, drip campaigns and transactions.
- Follow Up Boss also covers shared inbox and workflow automation.
- Wise Agent also covers tasks, marketing automation, email campaigns and sMS marketing.
- 1.8GPA
Top Producer
From $179/mo
Real estate CRM with MLS reports, workflows and optional lead gen.
- Follow Up Boss also covers shared inbox.
- Top Producer also covers tasks, email campaigns and sMS marketing.
- 1.8GPA
Realvolve
Free trial · from $49/mo
Real estate CRM with workflow automation for agents and teams.
- Follow Up Boss also covers shared inbox and reports.
- Realvolve also covers templates, tasks and sMS marketing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Follow Up Boss free?
No, Follow Up Boss is a paid product, but you can try it first. 14-day free trial, no contract.
How much does Follow Up Boss cost?
Follow Up Boss lists 3 plans. Grow: $58 per user / month, billed annually ($69 billed monthly).
What platforms does Follow Up Boss work on?
Follow Up Boss is available on Web.
Does Follow Up Boss offer any discounts?
Follow Up Boss publicly lists the following: 2 months free with yearly billing.
Does Follow Up Boss have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Follow Up Boss is listed for Web.
Does Follow Up Boss have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Follow Up Boss is listed for Web.
Is Follow Up Boss open source?
Follow Up Boss is not described as open source on its own site, as read on Nov 12, 2026.
Does Follow Up Boss have an API?
Yes. Follow Up Boss offers a public API, according to its own site.
What does Follow Up Boss integrate with?
Follow Up Boss's listing names Zillow Pro, Zapier and CINC. A listing names up to eight integrations, so it may connect to more.
Who makes Follow Up Boss?
Follow Up Boss is made by a company of the same name.
What are the alternatives to Follow Up Boss?
The closest alternatives to Follow Up Boss in our directory are Lofty, Real Geeks, Wise Agent, Top Producer and Realvolve.
How does Follow Up Boss compare with other CRM tools?
Follow Up Boss's GPA of 2.0 is higher than 17 of the 72 other CRM tools we grade, and level with 4.
Is Follow Up Boss good value for money?
ToolGPA grades Follow Up Boss C for value for money. Its paid plans start at $58 a month for each person, against a middle price of $27.92 for the category: 52 of the 66 others that charge start lower.
Could I make my own version of Follow Up Boss?
To replace Follow Up Boss you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Follow Up Boss’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Follow Up Boss's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Follow Up Boss. Prices change, so check followupboss.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Follow Up Boss, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/follow-up-boss
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Follow Up Boss: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/follow-up-boss
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/follow-up-boss/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
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- Bigin by Zoho CRM Insider's GuidePipeline-based CRM from Zoho for small businesses2.8 GPA
- Bitrix24 Insider's GuideFlat-priced CRM with tasks, chat, video calls and a site builder2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Follow Up Boss’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Follow Up Boss is a trademark of its owner, and this guide is not made, paid for or approved by Follow Up Boss. Prices and plans change: check followupboss.com before you buy.