Follow Up Boss vs Wise Agent (2026): which should you pick?
As of Nov 12, 2026, Follow Up Boss and Wise Agent share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about platforms, where Follow Up Boss grades higher, or value for money, where Wise Agent does.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Follow Up Boss
Real estate CRM that routes and follows up on incoming leads
Wise Agent
Real estate CRM with lead tools, drip campaigns and transactions
Which one is for you
Pick Follow Up Boss if
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Look elsewhere if
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
Pick Wise Agent if
- Fits if you are an individual agent who wants transaction tracking in the CRM
- Works for a small team happy to share one login
Look elsewhere if
- Watch out: the plan covers 5 members on one login, and separate logins cost $20 a month each
- Watch out: texting is $11 a month for 1,000 credits plus an $80 one-time fee
- Skip it if you want a native iOS or Android app, as none is listed
- Watch out: unlimited lead enhancement credits are $5 a month, and extra landing pages $5 each
How we grade them
| 2.0GPAFollow Up BossFair | 2.0GPAWise AgentFair | |
|---|---|---|
| Value for money | C$58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. | B$42 a month billed annually ($49 monthly) for up to 5 members on one login, so one agent pays that and five share it at under $10 each. |
| Free plan and trial | DA 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. | DA 14-day trial, but the page doesn't say whether a card is needed. No free plan. |
| Features | CLead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. | CContacts, email, drips, transactions and a team calendar. Texting is an add-on and there is no native phone app. |
| Ease of use | CNo store rating on record. Lead sources and action plans have to be set up. | CNo store rating on record. Drip campaigns and transaction templates to set up. |
| Platforms and integrations | BWeb only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. | CWeb only, with a mobile web app and no integrations listed. |
| Best for | following up on real estate leads | a real estate CRM for an agent or a small shared-login team |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Follow Up Boss and Wise Agent. How we grade
Price against what you get
Follow Up Boss starts at $58 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Wise Agent starts at $49 a month and scores 2.0.
Follow Up Boss scores higher, and starts $9 a month higher: the question is whether the extra is worth that to you. Of the other CRM tools on the chart, 34 score higher than Follow Up Boss for less, and 44 score higher than Wise Agent for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Follow Up Boss also covers shared inbox and workflow automation.
- Wise Agent also covers tasks, marketing automation, email campaigns and sMS marketing.
At a glance
| Follow Up Boss | Wise Agent | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $58 per user / month, billed annually ($69 billed monthly) | $49 per month, billed monthly ($42 per month billed annually) |
| Free plan | None | None |
| Free trial | 14-day free trial, no contract | 14-day free trial. |
| Web | ||
| Made by | Follow Up Boss | Wise Agent |
| Price read from | followupboss.com | wiseagent.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Follow Up Boss
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
Wise Agent
- A plan covers up to 5 team members on a shared login; extra members cost $20 a month per 5, and separate logins cost $20 a month each.
- Texting through WiseText is an add-on at $11 a month for 1,000 credits, plus a one-time $80 registration fee.
- Unlimited lead enhancement credits cost $5 a month, and extra landing pages $5 a month each.
- The mobile app is a web app; no native iOS or Android app is listed.
Key features
Follow Up Boss
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
Wise Agent
- Lead and contact management
- Lead pipelines, advanced search filters, contact summaries with notes and activity history, and landing pages.
- Email, texting and drip campaigns
- Bulk email of up to 2,500 messages a day, texting logged to each contact and automated drip sequences.
- Transaction management
- Customizable checklists, secure client transaction portals and commission reporting.
- Team calendar and tasks
- A shared calendar and task tracking for teams of agents.
- Mobile web app
- A browser-based mobile app for adding contacts, notes, appointments and tasks from a phone or tablet.
- Lead enhancement credits
- Each plan includes 100 credits to fill out lead profiles with contact data; unlimited credits are a paid add-on.
Plans
Follow Up Boss
Grow$58
per user / month, billed annually ($69 billed monthly)
For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on.
Pro$416
per month for 10 users, billed annually ($499 billed monthly)
Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing.
Platform$833
per month for 30 users, billed annually ($1000 billed monthly)
Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing.
Wise Agent
CRM$42
per month, billed annually ($49 billed monthly)
Full CRM for up to 5 team members on one shared login, with onboarding. $499 a year, against $588 if paid monthly.
CRM + Social$59
per month, billed annually ($69 billed monthly)
CRM plus WiseSocial: automated listing posts, branded listing videos and scheduled social content. $699 a year.
EnterpriseCustom
For teams of 15 or more agents, with bulk licensing savings and white-label options. Sold through sales.
Ways to pay less
Follow Up Boss
- Annual discount
2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
Wise Agent
- Annual discount
Save 15% with annual billing
The pricing page shows annual billing for the CRM plan at $499 a year, against $588 billed monthly.
Common questions
Which is cheaper, Follow Up Boss or Wise Agent?
As of Nov 12, 2026, Follow Up Boss starts at $58 per user / month, billed annually ($69 billed monthly), and Wise Agent starts at $49 per month, billed monthly ($42 per month billed annually). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Follow Up Boss or Wise Agent?
As of Nov 12, 2026, neither Follow Up Boss nor Wise Agent has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.