Apptivo review (2026): is it worth $15 a month per user, billed yearly?
Per-user CRM and business app suite with 65+ apps
Black Friday: is there a Apptivo sale?
Apptivo report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for a per-user CRM with many apps
Apptivo is a per-user CRM and business app suite with 65-plus apps. Prices start at $15 a user a month billed yearly, but custom fields, workflows and dashboards are capped by plan, and monthly billing adds $5 or more.
Who Apptivo is for
- Fits if you want CRM and invoicing in one per-user tool
- Works for a small team that will stay inside Lite or Premium limits
Who Apptivo is not for
- Skip it if you want a free plan, because only a 14-day trial is offered
- Tight if you need custom fields or workflows, which are capped on Lite
- Pricey if you pay monthly: it adds $5 a user on Lite and Premium and $10 on Ultimate
- Watch out: Enterprise has no published price
Why Apptivo gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for money$15 a user a month billed yearly sits at the edge of the cheapest quarter of CRM tools, against a $25 middle. Monthly billing is $20.
- CFree plan and trialA 14-day free trial with no card needed. No free plan.
- CFeaturesLeads, pipeline, email sequences, automation, invoicing and projects. The listing's gap: custom fields, workflows and dashboards are capped by plan, so heavier setups need Premium.
- CEase of useNo store rating on record. With many apps and app-count limits, there is setup to do.
- BPlatforms and integrationsWeb only, with Google Workspace, Microsoft 365, Slack, QuickBooks, PayPal and Xero connections.
What these grades rest on. Graded from this listing, whose facts were read from Apptivo's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/apptivo#review"><img src="https://toolgpa.com/badge/apptivo.svg" alt="Apptivo: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Apptivo stands among CRM tools
Apptivo's GPA of 2.4 is higher than 41 of the 72 other CRM tools we grade, and level with 17.
It stands best on value for money (B, above 64 of 72) and worst on features (C, above 1).
Its paid plans start at $15 a month for each person, against a middle price of $27.92 for the category: 16 of the 66 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 12 tools score higher and cost less.
Each grade against the category
Every bar is all 73 CRM tools we grade, cut by the letter each got. Apptivo’s own letter is outlined.
- BValue for moneyAbove 64 of 72, level with 7
- CFree plan and trialAbove 22 of 72, level with 38
- CFeaturesAbove 1 of 72, level with 33
- CEase of useAbove 1 of 72, level with 59
- BPlatforms and integrationsAbove 10 of 72, level with 55
Price against what you get
Each dot is one of 67 CRM tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Apptivo, or make your own?
Keep it
To replace Apptivo you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It costs $180 a year.
What you could make
- Sales pipeline, invoicing and reports: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- Newsletters sent to thousands of people that still reach the inbox.
- Connections that pull numbers from dozens of other services.
- It is priced for each person, which means accounts and billing for a team.
What this rests on. Apptivo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Apptivo?
Apptivo is a cloud suite of business applications with a CRM at its center, covering leads, a sales pipeline, email sequences, invoicing, projects and automation triggers. It is sold per user in four plans that differ mainly in how many apps, custom fields, workflows and dashboards they allow. Every plan includes 24x7 support through online chat and email.
Worth knowing
- Monthly billing adds $5 per user on Lite and Premium and $10 on Ultimate over the annual price.
- No free plan; the vendor offers a 14-day free trial and a one-to-one demo.
- Custom fields, workflows and dashboards are capped by plan, so heavier setups need Premium or above.
- Enterprise has no published price.
Key features
- Lead management
- Default lead statuses and qualification cycles that can be configured, automatic lead allocation and email-to-lead capture.
- Sales pipeline
- Pipeline management for prospects, with forecast and sales quota dashboards to track attainment.
- Email sequences
- Automated email sequences that send follow-ups to prospects based on their response time.
- Automation triggers
- Triggers run predefined actions, such as sending an email or updating a record, when an event happens in Apptivo.
- Invoicing and projects
- An online billing app invoices customers and collects payments, and project apps sit in the same suite.
- Plan limits by app count
- The number of included apps rises from 18 on Lite to 65 on Enterprise, with matching limits on custom fields, workflows and dashboards.
Apptivo pricing
As of Nov 12, 2026, Apptivo is a paid product with a free trial, starting at $15 per user / month, billed annually ($20 billed monthly).
- Starts at
- $15 per user / month, billed annually ($20 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial, no credit card
| Plan | Price | What you get |
|---|---|---|
| Lite | $15per user / month, billed annually ($20 billed monthly) | For small sales teams: 18 apps, 100 custom fields per app, 25 workflows and 8 custom dashboards. |
| Premium | $25per user / month, billed annually ($30 billed monthly) | For growing teams: 46 apps, 250 custom fields per app, 75 workflows and 25 custom dashboards. |
| Ultimate | $40per user / month, billed annually ($50 billed monthly) | For large teams: 57 apps, 350 custom fields per app, 150 workflows and 50 custom dashboards. |
| Enterprise | Custom | 65 apps, 500 custom fields per app, 300 workflows, 100 dashboards, custom integration and an SLA with an account manager. |
Read from apptivo.com on Nov 12, 2026. Prices change, so confirm with Apptivo before you buy.
Ways to pay less
- Annual discountLower per-user price with annual billing
The pricing toggle shows annual billing at $15, $25 and $40 per user a month, against $20, $30 and $50 billed monthly.
Stated on apptivo.com
Works with
- Google Workspace
- Microsoft Office 365
- Slack
- QuickBooks
- PayPal
- Xero
Apptivo alternatives
- Apptivo vs Zoho CRM
Free plan · from $14/mo
- Apptivo vs Insightly
Free trial · from $29/mo
- Apptivo vs Bitrix24
Free plan · from $49/mo
- Apptivo vs Vtiger
Free plan · from $12/mo
- Apptivo vs Pipedrive
Free trial · from $14/mo
Common questions
Does Apptivo have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Apptivo is listed for Web.
Does Apptivo have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Apptivo is listed for Web.
Is Apptivo open source?
Apptivo is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.