Apptivo vs Vtiger (2026): which should you pick?
As of Nov 12, 2026, Vtiger grades higher than Apptivo: 2.8 against 2.4 out of 4.0.
Checked Oct 9, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
Vtiger grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apptivo
Per-user CRM and business app suite with 65+ apps
Vtiger
All-in-one CRM with a free cloud plan and an open-source edition
Which one is for you
Pick Apptivo if
- Fits if you want CRM and invoicing in one per-user tool
- Works for a small team that will stay inside Lite or Premium limits
Look elsewhere if
- Skip it if you want a free plan, because only a 14-day trial is offered
- Tight if you need custom fields or workflows, which are capped on Lite
- Pricey if you pay monthly: it adds $5 a user on Lite and Premium and $10 on Ultimate
- Watch out: Enterprise has no published price
Pick Vtiger if
- Fits if you're a team of up to 10 with under 3,000 records and want a free CRM
- Works for teams where sales, support and invoicing should hang off the same customer record
Look elsewhere if
- Tight if your contact list is big, because the free plan stops at 3,000 records and one pipeline
- Pricey if you grow past 15 users, as One Growth stops there and One Professional is $30 a user
- Not for you if you just want a simple pipeline, since this is five apps in one
- Watch out: the AI on One Growth is a $12 a user add-on, and listed prices exclude local taxes
- Pricey if you need forecasting or lead scoring, which start on One Professional at $30, or $42 monthly
How we grade them
| 2.4GPAApptivoFair | 2.8GPAVtigerGood | |
|---|---|---|
| Value for money | B$15 a user a month billed yearly sits at the edge of the cheapest quarter of CRM tools, against a $25 middle. Monthly billing is $20. | BOne Growth is $12 a user a month on yearly billing, inside the cheapest quarter of this category against a $24 middle, with multiple pipelines, a customer portal, invoicing and 100,000 records. It stops at 15 users: past that it's One Professional at $30, and the AI is a $12 add-on. |
| Free plan and trial | CA 14-day free trial with no card needed. No free plan. | BOne Pilot is free for up to 10 users with a deal pipeline, 1,000 campaign emails a month, help desk basics, 3 GB of storage and the phone app. The wall is 3,000 records and one pipeline, and most teams will meet it. |
| Features | CLeads, pipeline, email sequences, automation, invoicing and projects. The listing's gap: custom fields, workflows and dashboards are capped by plan, so heavier setups need Premium. | BOne customer page with the full history, a kanban deal pipeline, email campaigns with web forms and landing pages, a help desk with SLAs, invoices, sales orders and projects with Gantt views. The CRM job and the departments either side of it. Forecasting and lead scoring need One Professional. |
| Ease of use | CNo store rating on record. With many apps and app-count limits, there is setup to do. | CNo rating on record, and it's five apps in one, so there's a fair bit of finding your way round and setting up before it pays off. What helps is that the cloud plans run in a browser with nothing to install and each customer's history sits on one page. |
| Platforms and integrations | BWeb only, with Google Workspace, Microsoft 365, Slack, QuickBooks, PayPal and Xero connections. | BWeb, iPhone and Android, with the phone app on the free plan too, but no desktop app. It connects to Google Workspace, Microsoft Outlook and Teams, WhatsApp, Mailchimp, QuickBooks, DocuSign and Zapier, and there's an open-source edition you can host yourself. |
| Best for | a per-user CRM with many apps | small firms wanting sales and support in one CRM |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apptivo and Vtiger. How we grade
Price against what you get
Apptivo starts at $15 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Vtiger starts at $12 a month for each person and scores 2.7.
Vtiger scores higher and starts $3 a month lower. Of the other CRM tools on the chart, 12 score higher than Apptivo for less, and 3 score higher than Vtiger for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Vtiger is open source and self-hostable, according to its own site.
- Apptivo also covers reports, email campaigns and dashboards.
- Vtiger also covers marketing automation.
At a glance
| Apptivo | Vtiger | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $15 per user / month, billed annually ($20 billed monthly) | $12 per user / month, billed annually ($15 billed monthly) |
| Free plan | None | One Pilot: free for up to 10 users and 3,000 records, with 3 GB of storage, 1,000 campaign emails a month, a deal pipeline, help desk basics and the mobile app. |
| Free trial | 14-day free trial, no credit card | 15-day free trial of the paid editions, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Apptivo | Vtiger |
| Price read from | apptivo.com | vtiger.com |
| Checked | Nov 12, 2026 | Oct 9, 2026 |
Worth knowing
Apptivo
- Monthly billing adds $5 per user on Lite and Premium and $10 on Ultimate over the annual price.
- No free plan; the vendor offers a 14-day free trial and a one-to-one demo.
- Custom fields, workflows and dashboards are capped by plan, so heavier setups need Premium or above.
- Enterprise has no published price.
Vtiger
- The free One Pilot plan stops at 10 users and 3,000 records, and One Growth at 15 users and 100,000 records.
- AI features listed under One Growth are marked as a paid Calculus AI add-on at $12 per user a month; One AI has them built in.
- Listed prices exclude local taxes, and One Growth has no Single App license.
- The open-source edition is self-hosted and separate from the cloud plans; Vtiger notes that hosting and upkeep are your cost.
Key features
Apptivo
- Lead management
- Default lead statuses and qualification cycles that can be configured, automatic lead allocation and email-to-lead capture.
- Sales pipeline
- Pipeline management for prospects, with forecast and sales quota dashboards to track attainment.
- Email sequences
- Automated email sequences that send follow-ups to prospects based on their response time.
- Automation triggers
- Triggers run predefined actions, such as sending an email or updating a record, when an event happens in Apptivo.
- Invoicing and projects
- An online billing app invoices customers and collects payments, and project apps sit in the same suite.
- Plan limits by app count
- The number of included apps rises from 18 on Lite to 65 on Enterprise, with matching limits on custom fields, workflows and dashboards.
Vtiger
- One View customer records
- Leads, contacts and organizations carry their full interaction history on one page, with duplicate prevention and idle alerts included in the free plan.
- Sales pipeline
- Deals move through customizable stages in a kanban view. Multiple pipelines and playbooks start on One Growth; forecasting and quotas on One Professional.
- Marketing automation
- Email campaigns, autoresponders, web-to-lead forms and landing pages, with monthly send limits of 1,000 emails on the free plan and 20,000 on One Professional.
- Help desk
- Email-to-case and response and resolution SLAs are in the free plan. A customer portal arrives on One Growth and live web chat on One Professional.
- Inventory, invoicing and projects
- Invoices and sales orders start on One Growth, and vendors, purchase orders and subscriptions on One Professional. Projects have tasks, Gantt and kanban views.
- Open-source community edition
- A downloadable edition under the Vtiger Public License, which is based on the Mozilla Public License, with Docker and Linux or Windows server bundles.
Plans
Apptivo
Lite$15
per user / month, billed annually ($20 billed monthly)
For small sales teams: 18 apps, 100 custom fields per app, 25 workflows and 8 custom dashboards.
Premium$25
per user / month, billed annually ($30 billed monthly)
For growing teams: 46 apps, 250 custom fields per app, 75 workflows and 25 custom dashboards.
Ultimate$40
per user / month, billed annually ($50 billed monthly)
For large teams: 57 apps, 350 custom fields per app, 150 workflows and 50 custom dashboards.
EnterpriseCustom
65 apps, 500 custom fields per app, 300 workflows, 100 dashboards, custom integration and an SLA with an account manager.
Vtiger
One Pilot$0
Up to 10 users and 3,000 records, with contacts, a deal pipeline, email campaigns, basic help desk, tasks and 3 GB of storage.
One Growth$12
per user / month, billed annually ($15 billed monthly)
Up to 15 users and 100,000 records. Adds multiple pipelines, deal playbooks, a customer portal, invoicing and custom dashboards.
One Professional$30
per user / month, billed annually ($42 billed monthly)
Adds forecasting, quotas, lead scoring, live chat, Process Designer and purchase orders. Single App users are $20 ($28 billed monthly).
One Enterprise$42
per user / month, billed annually ($58 billed monthly)
Adds multiple currencies, internal ticketing, work orders and project time tracking. Single App users are $30 ($42 billed monthly).
One AI$50
per user / month, billed annually ($66 billed monthly)
Everything in One Enterprise with predictive and generative AI built in. Single App users are $38 ($50 billed monthly).
Ways to pay less
Apptivo
- Annual discount
Lower per-user price with annual billing
The pricing toggle shows annual billing at $15, $25 and $40 per user a month, against $20, $30 and $50 billed monthly.
Vtiger
- Annual discount
Lower per-user price with yearly billing
The pricing page advertises savings of up to 34% for yearly billing. One Professional is $30 per user a month billed annually against $42 billed monthly.
- By country
Rupee prices shown to buyers in India
Vtiger's pricing page shows rupees to visitors in India. On Oct 9, 2026, One Growth was ₹840 per user / month billed annually there; the US version of the page, archived on Oct 5, 2026, shows $12.
Common questions
Which is cheaper, Apptivo or Vtiger?
As of Nov 12, 2026, Vtiger is cheaper to start with: $12 a month for each person, against $15 a month for each person for Apptivo. Apptivo starts at $15 per user / month, billed annually ($20 billed monthly), and Vtiger starts at $12 per user / month, billed annually ($15 billed monthly).
Which has a free plan, Apptivo or Vtiger?
As of Nov 12, 2026, only Vtiger has a free plan. Apptivo does not, though it has a free trial.
Which platforms do Apptivo and Vtiger run on?
As of Nov 12, 2026, only Vtiger lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.