Apptivo vs Bitrix24 (2026): which should you pick?
As of Nov 12, 2026, Bitrix24 grades higher than Apptivo: 2.8 against 2.4 out of 4.0.
Checked Oct 9, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
Apptivo grades higher on value for money. Bitrix24 grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Apptivo
Per-user CRM and business app suite with 65+ apps
Bitrix24
Flat-priced CRM with tasks, chat, video calls and a site builder
Which one is for you
Pick Apptivo if
- Fits if you want CRM and invoicing in one per-user tool
- Works for a small team that will stay inside Lite or Premium limits
Look elsewhere if
- Skip it if you want a free plan, because only a 14-day trial is offered
- Tight if you need custom fields or workflows, which are capped on Lite
- Pricey if you pay monthly: it adds $5 a user on Lite and Premium and $10 on Ultimate
- Watch out: Enterprise has no published price
Pick Bitrix24 if
- Fits if you want the CRM, the task board and the team chat in one place
- Works for organizations that need to run the software on their own servers
Look elsewhere if
- Pricey if there's only one or two of you, since the lowest paid plan is a flat $49 a month billed annually
- Skip it if you only want a simple sales pipeline, as this is a whole workspace with a CRM in the middle
- Tight if you're staying free, with one pipeline, 5 GB, no telephony and a plan card that says 1–2 users
- Watch out: sales automation, email marketing, booking and analytics start on Professional at $199 a month
- Watch out: Market apps are capped at 2 on Basic, and users at 5, 50 and 100 by plan
How we grade them
| 2.4GPAApptivoFair | 2.8GPABitrix24Good | |
|---|---|---|
| Value for money | B$15 a user a month billed yearly sits at the edge of the cheapest quarter of CRM tools, against a $25 middle. Monthly billing is $20. | CBasic is $49 a month billed annually, $69 monthly, and that's the bill whether there is one of you or five. It sits above this category's dearer quarter of $31.10, with the middle at $24. Fill all 5 seats and it's $9.80 a head; sales automation and analytics wait for Professional at $199. |
| Free plan and trial | CA 14-day free trial with no card needed. No free plan. | CFree with no time limit: basic CRM with one pipeline, tasks with Kanban and Gantt, shared calendars, chat and video calls, and 5 GB. One pipeline is a cap you meet at once, there's no telephony or Market apps, and Bitrix24's own pages disagree on who it covers: the plan card says 1–2 users, the FAQ says unlimited. |
| Features | CLeads, pipeline, email sequences, automation, invoicing and projects. The listing's gap: custom fields, workflows and dashboards are capped by plan, so heavier setups need Premium. | ALeads, deals and pipelines with a contact center taking in web forms, live chat, WhatsApp, Instagram, calls and email, then tasks and projects, a messenger, video calls, a drive, a site builder, an online store and CoPilot AI. No other CRM in this category includes the office tools as well. |
| Ease of use | CNo store rating on record. With many apps and app-count limits, there is setup to do. | CNo store rating on record, and it's a CRM, a project tool, a chat app and a site builder at once, which is a lot of product to find your way around. The cloud version needs nothing installed, at least. |
| Platforms and integrations | BWeb only, with Google Workspace, Microsoft 365, Slack, QuickBooks, PayPal and Xero connections. | AWeb, desktop apps for Mac, Windows and Linux, and iPhone and Android apps. It connects to WhatsApp, Instagram, Facebook, Telegram, Zapier, Stripe, WooCommerce and Google Analytics, and there's an on-premise edition for your own server. |
| Best for | a per-user CRM with many apps | a CRM, tasks and team chat for one flat price |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apptivo and Bitrix24. How we grade
Price against what you get
Apptivo starts at $15 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Bitrix24 starts at $49 a month and scores 3.3.
Bitrix24 scores higher, and starts $34 a month higher: the question is whether the extra is worth that to you. Of the other CRM tools on the chart, 12 score higher than Apptivo for less, and 1 scores higher than Bitrix24 for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Bitrix24 is self-hostable, according to its own site.
- Apptivo also covers invoicing, reports, email campaigns and dashboards.
- Bitrix24 also covers tasks, team chat and video calls.
At a glance
| Apptivo | Bitrix24 | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $15 per user / month, billed annually ($20 billed monthly) | $49 per organization / month for 5 users, billed annually ($69 billed monthly) |
| Free plan | None | Free plan with 5 GB of storage: basic CRM (deals, contacts) with one pipeline, tasks with Kanban and Gantt views, shared calendars, and chat and video calls. The plan card says it is for 1–2 users; the comparison table says unlimited. |
| Free trial | 14-day free trial, no credit card | 15-day free trial of most higher-tier features, no credit card required |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| iOS | ||
| Android | ||
| Made by | Apptivo | Alaio |
| Price read from | apptivo.com | bitrix24.com |
| Checked | Nov 12, 2026 | Oct 9, 2026 |
Worth knowing
Apptivo
- Monthly billing adds $5 per user on Lite and Premium and $10 on Ultimate over the annual price.
- No free plan; the vendor offers a 14-day free trial and a one-to-one demo.
- Custom fields, workflows and dashboards are capped by plan, so heavier setups need Premium or above.
- Enterprise has no published price.
Bitrix24
- The Free plan has 5 GB and one pipeline, with no telephony or Market apps. Its card says it is for 1–2 users, while the FAQ and comparison table say unlimited users.
- Paid plans cap users: 5 on Basic, 50 on Standard and 100 on Professional. Enterprise starts at 250.
- Sales automation, email marketing, booking and analytics tools are listed from Professional at $199 a month billed annually.
- Regular plans limit Market apps (2 on Basic, up to 10 on Enterprise); pricier Vibe+ versions add unlimited apps and the Vibecode builder.
Key features
Apptivo
- Lead management
- Default lead statuses and qualification cycles that can be configured, automatic lead allocation and email-to-lead capture.
- Sales pipeline
- Pipeline management for prospects, with forecast and sales quota dashboards to track attainment.
- Email sequences
- Automated email sequences that send follow-ups to prospects based on their response time.
- Automation triggers
- Triggers run predefined actions, such as sending an email or updating a record, when an event happens in Apptivo.
- Invoicing and projects
- An online billing app invoices customers and collects payments, and project apps sit in the same suite.
- Plan limits by app count
- The number of included apps rises from 18 on Lite to 65 on Enterprise, with matching limits on custom fields, workflows and dashboards.
Bitrix24
- CRM with a contact center
- Leads, deals, contacts and pipelines sit alongside a contact center that brings in CRM forms, a website widget, live chat, WhatsApp, Instagram, telephony and email.
- Tasks and projects
- Tasks can be viewed as a Kanban board, Gantt chart, Scrum board or list, with checklists, subtasks and time tracking. Unlimited projects start at Standard.
- Chat, video calls and calendars
- A team messenger, video conferencing with screen sharing and call recording, shared calendars and a company drive come with the CRM.
- Automation
- CRM rules and triggers, automated funnels and workflows cut manual steps. Sales automation, task automation and RPA are listed from the Professional plan.
- CoPilot AI
- CoPilot transcribes and summarizes calls, fills in deal fields, drafts task descriptions and checklists, and writes text in chat, sites and the activity feed.
- Sites, stores and on-premise edition
- A website builder covers landing pages, forms and an online store. The on-premise edition, with source-code access, starts at $3,590 a year for 50 users.
Plans
Apptivo
Lite$15
per user / month, billed annually ($20 billed monthly)
For small sales teams: 18 apps, 100 custom fields per app, 25 workflows and 8 custom dashboards.
Premium$25
per user / month, billed annually ($30 billed monthly)
For growing teams: 46 apps, 250 custom fields per app, 75 workflows and 25 custom dashboards.
Ultimate$40
per user / month, billed annually ($50 billed monthly)
For large teams: 57 apps, 350 custom fields per app, 150 workflows and 50 custom dashboards.
EnterpriseCustom
65 apps, 500 custom fields per app, 300 workflows, 100 dashboards, custom integration and an SLA with an account manager.
Bitrix24
Free$0
Described on the plan card as for 1–2 users: 5 GB of storage with basic CRM (deals, contacts), tasks with Kanban and Gantt, shared calendars, and chat and video calls.
Basic$49
per organization / month, billed annually ($69 billed monthly)
Includes 5 users and 24 GB: sales pipelines, recurring deals, online payments, and email, WhatsApp and telephony integration.
Standard$99
per organization / month, billed annually ($144 billed monthly)
Includes 50 users and 100 GB: unlimited leads, invoices and estimates, web form designer, e-signature and unlimited projects.
Professional$199
per organization / month, billed annually ($289 billed monthly)
Includes 100 users and 1 TB: sales automation, email marketing, booking, analytics and reporting, task time tracking and RPA.
Enterprise$399
per organization / month, billed annually ($579 billed monthly)
Starts at 250 users and 3 TB and scales to 10,000 users: branch accounts, Active Directory integration and custom branding.
Ways to pay less
Apptivo
- Annual discount
Lower per-user price with annual billing
The pricing toggle shows annual billing at $15, $25 and $40 per user a month, against $20, $30 and $50 billed monthly.
Bitrix24
- Annual discount
About 30% off with annual billing
Bitrix24's pricing FAQ cites a discount of about 30% for annual billing. Basic is $49 a month billed annually against $69 billed monthly.
- Other savings
Vibe+ launch offer until December 10, 2026
12-month Vibe+ subscriptions bought between September 1 and December 10, 2026 are discounted by up to 40%. Renewals are billed at regular prices.
Common questions
Which is cheaper, Apptivo or Bitrix24?
As of Nov 12, 2026, Apptivo starts at $15 per user / month, billed annually ($20 billed monthly), and Bitrix24 starts at $49 per organization / month for 5 users, billed annually ($69 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Apptivo or Bitrix24?
As of Nov 12, 2026, only Bitrix24 has a free plan. Apptivo does not, though it has a free trial.
Which platforms do Apptivo and Bitrix24 run on?
As of Nov 12, 2026, only Bitrix24 lists macOS, Windows, Linux, iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.