Bitrix24 vs HubSpot

Bitrix24

• Teams that want CRM, tasks and internal chat in one product
• Growing companies that prefer a flat price to per-user fees
• Organizations that need to host the software on their own servers

HubSpot

• Small teams that want to start on a free CRM and add paid tools later
• Companies that want marketing, sales and service working from one customer database
• Startups and nonprofits that qualify for HubSpot's discount programs

Bitrix24

• The Free plan has 5 GB of storage and a single pipeline; telephony and Market apps are available only on paid plans.
• Paid plans cap users: 5 on Basic, 50 on Standard and 100 on Professional. Enterprise starts at 250.
• Sales automation, email marketing, booking and analytics tools are listed from Professional at $199 a month billed annually.
• Regular plans limit Market apps (2 on Basic, up to 10 on Enterprise); pricier Vibe+ versions add unlimited apps and the Vibecode builder.

HubSpot

• The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
• Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
• Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
• The $7 Starter price is a limited-time offer for new customers; the list price shown beside it is $20 per seat a month.

Bitrix24

CRM with a contact center

Leads, deals, contacts and pipelines sit alongside a contact center that brings in CRM forms, a website widget, live chat, WhatsApp, Instagram, telephony and email.

Tasks and projects

Tasks can be viewed as a Kanban board, Gantt chart, Scrum board or list, with checklists, subtasks and time tracking. Unlimited projects start at Standard.

Chat, video calls and calendars

A team messenger, video conferencing with screen sharing and call recording, shared calendars and a company drive come with the CRM.

Automation

CRM rules and triggers, automated funnels and workflows cut manual steps. Sales automation, task automation and RPA are listed from the Professional plan.

CoPilot AI

CoPilot transcribes and summarizes calls, fills in deal fields, drafts task descriptions and checklists, and writes text in chat, sites and the activity feed.

Sites, stores and on-premise edition

A website builder covers landing pages, forms and an online store. The on-premise edition, with source-code access, starts at $3,590 a year for 50 users.

HubSpot

Free CRM tools

Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.

Sales email and meeting tools

Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.

Workflows and sales automation

Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.

Breeze AI and HubSpot Credits

Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.

Calling and conversation tools

Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.

Connected hubs and integrations

The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.

Bitrix24

• Free$0

  5 GB of storage with basic CRM (deals, contacts), tasks with Kanban and Gantt, shared calendars, and chat and video calls.

• Basic$49

  per organization / month, billed annually ($69 billed monthly)

  Includes 5 users and 24 GB: sales pipelines, recurring deals, online payments, and email, WhatsApp and telephony integration.

• Standard$99

  per organization / month, billed annually ($144 billed monthly)

  Includes 50 users and 100 GB: unlimited leads, invoices and estimates, web form designer, e-signature and unlimited projects.

• Professional$199

  per organization / month, billed annually ($289 billed monthly)

  Includes 100 users and 1 TB: sales automation, email marketing, booking, analytics and reporting, task time tracking and RPA.

• Enterprise$399

  per organization / month, billed annually ($579 billed monthly)

  Starts at 250 users and 3 TB and scales to 10,000 users: branch accounts, Active Directory integration and custom branding.

HubSpot

• Free Tools$0

  Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.

• Starter$20

  per seat / month; new customers from $7, billed annually

  A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.

• Smart CRM Professional$45

  per seat / month, annual commitment ($50 billed monthly)

  CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.

• Smart CRM Enterprise$75

  per seat / month

  CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.

• Sales Hub Professional$90

  per seat / month, annual commitment ($100 billed monthly)

  Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.

• Sales Hub Enterprise$150

  per seat / month

  Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.

Bitrix24

• Annual discount

  About 30% off with annual billing

  Bitrix24's pricing FAQ cites a discount of about 30% for annual billing. Basic is $49 a month billed annually against $69 billed monthly.

• Other savings

  Vibe+ launch offer until December 10, 2026

  12-month Vibe+ subscriptions bought between September 1 and December 10, 2026 are discounted by up to 40%. Renewals are billed at regular prices.

HubSpot

• Other savings

  New-customer Starter offer: from $7 per seat

  For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.

• Annual discount

  Lower seat price with an annual commitment

  Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.

• Startups

  HubSpot for Startups: up to 90% off

  Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.

• Nonprofit

  40% off for eligible nonprofits

  New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.