folk vs HubSpot

folk

• Small sales teams, agencies and founders who prospect on LinkedIn
• Teams that manage relationships across email and WhatsApp
• People who want enrichment and outreach inside the CRM rather than in separate tools

HubSpot

• Small teams that want to start on a free CRM and add paid tools later
• Companies that want marketing, sales and service working from one customer database
• Startups and nonprofits that qualify for HubSpot's discount programs

folk

• There is no free plan; the 14-day trial is followed by a paid subscription.
• Deals, email sequences, dashboards and API access are only on Premium and Enterprise.
• Enrichments, AI magic fields and messages are capped each month on Standard and Premium.
• The terms of use state that all fees are non-refundable.

HubSpot

• The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
• Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
• Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
• The $7 Starter price is a limited-time offer for new customers; the list price shown beside it is $20 per seat a month.

folk

folkX Chrome extension

Saves people and companies from LinkedIn, Sales Navigator and other social sites into folk from the browser, so contacts do not have to be typed in by hand.

Email, calendar and WhatsApp sync

Gmail or Outlook mail, calendars and WhatsApp conversations are synced to each contact. Standard allows 1 synced account per member and Premium allows 5.

Contact enrichment

Looks up missing email addresses and phone numbers for contacts. Standard includes 500 enrichments a month and Premium 1,000; Enterprise limits are custom.

Pipelines and deals

Customizable pipelines track contacts and companies through each stage on every plan. Deals, custom objects and dashboards are added on Premium.

Campaigns and sequences

Personalized email campaigns can be sent from folk, with 2,000 messages per member a month on Standard and 5,000 on Premium. Multi-step email sequences need Premium.

AI assistants

Four assistants suggest follow-ups for stalled conversations, summarize a relationship, research companies and run trigger-based outreach workflows.

HubSpot

Free CRM tools

Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.

Sales email and meeting tools

Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.

Workflows and sales automation

Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.

Breeze AI and HubSpot Credits

Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.

Calling and conversation tools

Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.

Connected hubs and integrations

The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.

folk

• Standard$24

  per member / month, billed annually ($30 billed monthly)

  Pipelines, email campaigns, the LinkedIn extension, 500 enrichments and 2,000 AI magic fields a month, and 2,000 messages per member a month.

• Premium$48

  per member / month, billed annually ($60 billed monthly)

  Adds deals and custom objects, email sequences, dashboards, workspace roles and API access, with 1,000 enrichments and 5,000 messages per member a month.

• EnterpriseFrom $80

  per member / month, billed annually ($100 billed monthly)

  Custom limits for enrichment, messages and syncs, security controls, group-level permissions and a dedicated account manager.

HubSpot

• Free Tools$0

  Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.

• Starter$20

  per seat / month; new customers from $7, billed annually

  A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.

• Smart CRM Professional$45

  per seat / month, annual commitment ($50 billed monthly)

  CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.

• Smart CRM Enterprise$75

  per seat / month

  CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.

• Sales Hub Professional$90

  per seat / month, annual commitment ($100 billed monthly)

  Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.

• Sales Hub Enterprise$150

  per seat / month

  Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.

folk

• Annual discount

  Save 20% with annual billing

  folk's pricing page lists Standard at $24 per member a month billed annually instead of $30 monthly, and Premium at $48 instead of $60.

HubSpot

• Other savings

  New-customer Starter offer: from $7 per seat

  For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.

• Annual discount

  Lower seat price with an annual commitment

  Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.

• Startups

  HubSpot for Startups: up to 90% off

  Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.

• Nonprofit

  40% off for eligible nonprofits

  New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.