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HubSpot

Free CRM at the center of a marketing, sales and service suite

Free plan · from $20/moCRMChecked Oct 4, 20264.7 on the App Store
Visit hubspot.com
HubSpot, as pictured on hubspot.com
How HubSpot presents itself. Image from hubspot.com.

Our verdict

First of our top three CRM tools

For: Most small businesses

HubSpot's CRM is free for up to 2 users and 1,000 contacts with no expiry date, and the free tools cover contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. It runs in a browser and on iPhone and Android, with a Chrome extension for Gmail, and shares one customer database with HubSpot's marketing and service hubs. Its iPhone and iPad app averages 4.7 from about 15,700 ratings. Know the limits: the Starter bundle lists at $20 per seat a month, with new customers offered it from $7, billed annually, for a limited time, and Sales Hub Professional is $90 per seat a month on an annual commitment plus a one-time $1,500 onboarding fee.

See all three and how we rank

What is HubSpot?

HubSpot is a customer platform built around a shared CRM, with separate hubs for marketing, sales, service, content and data layered on top. The CRM itself is free for up to 2 users and 1,000 contacts and covers contacts, deal pipelines, tasks, email tracking and reporting dashboards. Paid tiers are sold per seat as a Starter bundle, as Smart CRM, or hub by hub, such as Sales Hub.

HubSpot has a free plan. Paid plans start at $20 per seat / month for Starter (new customers: from $7, billed annually). See every plan

Good for

  • Small teams that want to start on a free CRM and add paid tools later
  • Companies that want marketing, sales and service working from one customer database
  • Startups and nonprofits that qualify for HubSpot's discount programs

Worth knowing

  • The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
  • Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
  • Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
  • The $7 Starter price is a limited-time offer for new customers; the list price shown beside it is $20 per seat a month.

Key features

Free CRM tools
Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.
Sales email and meeting tools
Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.
Workflows and sales automation
Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.
Breeze AI and HubSpot Credits
Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.
Calling and conversation tools
Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.
Connected hubs and integrations
The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.

HubSpot pricing

Starts at
$20 per seat / month for Starter (new customers: from $7, billed annually)
Free plan
Free tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding.
Free trial
None listed
Free Tools$0Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.
Starter$20per seat / month; new customers from $7, billed annuallyA bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.
Smart CRM Professional$45per seat / month, annual commitment ($50 billed monthly)CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.
Smart CRM Enterprise$75per seat / monthCRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.
Sales Hub Professional$90per seat / month, annual commitment ($100 billed monthly)Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.
Sales Hub Enterprise$150per seat / monthSales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.

Read from hubspot.com on Oct 4, 2026. Prices change, so confirm with HubSpot before you buy.

Pricing in detail

Ways to pay less

  • Other savingsNew-customer Starter offer: from $7 per seat

    For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.

    Stated on hubspot.com
  • Annual discountLower seat price with an annual commitment

    Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.

    Stated on hubspot.com
  • StartupsHubSpot for Startups: up to 90% off

    Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.

    Stated on hubspot.com
  • Nonprofit40% off for eligible nonprofits

    New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.

    Stated on hubspot.com

How people rate the HubSpot app

4.7

out of 5 for the iPhone and iPad app

  1. 5 stars86%
  2. 4 stars7%
  3. 3 stars3%
  4. 2 stars1%
  5. 1 star3%

15,681 ratings on the App Store in the United States, read Oct 5, 2026. It rates the app, not everything the product does. See the listing

HubSpot reviews, and where to read more

Works with

Who makes HubSpot

HubSpot's CRM is made by HubSpot, Inc., a listed company that sells marketing, sales, service and CRM software to businesses. It earns money mainly from subscriptions: $894.0 million of the $911.7 million revenue it reported for the second quarter of 2026.

Founded
2006hubspot.com
Based
Cambridge, Massachusettshubspot.com
Ownership
Publicly traded. Listed on the New York Stock Exchange under the ticker HUBS, as its quarterly results filed with the US Securities and Exchange Commission state.sec.gov
Team
9K+ employees across the whole company, per its newsroom. On 6 October 2026 it announced a cut of about 7%, nearly 660 people.hubspot.com
Founders and leaders
Affiliate program
30% recurring commission each month for up to one year on referred sales, with a 180-day cookie. Run through the Impact network; joining is free and higher tiers can get custom commission.hubspot.com
Partner program
Solutions Partner Program for agencies and consultancies: 20% commission for 3 years on deals a partner brings to HubSpot, and 20% for 1 year on some co-sold upmarket deals that began with HubSpot's own sales team.hubspot.com
Lately
Follow

Read on Oct 7, 2026 from the company’s own pages and from news reports. What is not stated there is left out.

HubSpot alternatives

All HubSpot alternatives comparedAll CRM tools

Featured in

Common questions

Is HubSpot free?

HubSpot has a free plan. Free tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding. Paid plans start at $20 per seat / month for Starter (new customers: from $7, billed annually).

How much does HubSpot cost?

HubSpot lists 6 plans. Free Tools: $0. Starter: $20 per seat / month; new customers from $7, billed annually. Smart CRM Professional: $45 per seat / month, annual commitment ($50 billed monthly). Smart CRM Enterprise: $75 per seat / month. Sales Hub Professional: $90 per seat / month, annual commitment ($100 billed monthly). Sales Hub Enterprise: $150 per seat / month. Prices were read from hubspot.com on Oct 4, 2026.

What platforms does HubSpot work on?

HubSpot is available on Web, iOS and Android. It also has a browser extension.

Does HubSpot offer any discounts?

HubSpot publicly lists the following: New-customer Starter offer: from $7 per seat; Lower seat price with an annual commitment; HubSpot for Startups: up to 90% off; 40% off for eligible nonprofits.

How is HubSpot rated?

HubSpot's iPhone and iPad app averages 4.7 out of 5 from 15,681 ratings on the App Store in the United States, as read on Oct 5, 2026. That is the store's rating of the app, not a score from us.

Does HubSpot have a Windows app?

No Windows app was listed when its pages were read on Oct 4, 2026. HubSpot is listed for Web, iOS and Android.

Does HubSpot have a macOS app?

No macOS app was listed when its pages were read on Oct 4, 2026. HubSpot is listed for Web, iOS and Android.

Is HubSpot open source?

HubSpot is not described as open source on its own site, as read on Oct 4, 2026.

Does HubSpot have an API?

Yes. HubSpot offers a public API, according to its own site.

What does HubSpot integrate with?

HubSpot's listing names Gmail, Outlook, Slack, Zapier, Shopify, Mailchimp, Salesforce and Google Ads. A listing names up to eight integrations, so it may connect to more.

Who makes HubSpot?

HubSpot is made by HubSpot. Listed on the New York Stock Exchange under the ticker HUBS, as its quarterly results filed with the US Securities and Exchange Commission state. The company was founded in 2006.

What are the alternatives to HubSpot?

The closest alternatives to HubSpot in our directory are Zoho CRM, Pipedrive, Attio, Close and folk. Each one has a side-by-side comparison with HubSpot.

Sources for this page

The prices, plans, platforms and features above were read from these pages on Oct 4, 2026. What people say is linked where it appears.