Skip to content
ToolGPA

Alternatives · CRM

HubSpot alternatives

HubSpot compared with 12 alternatives: Zoho CRM, Pipedrive, Attio, Close, folk and 7 more.

HubSpot has a free plan. Paid plans start at $20 per seat / month for Starter (new customers: from $7, billed annually). 5 of the 12 alternatives are free or have a free plan. 7 more offer a free trial.

12 tools · Listings checked up to Oct 9, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
HubSpotThis toolFree plan · from $20/moYesWeb, iOS, Android, Browser extension
Zoho CRMFree plan · from $14/moYesWeb, iOS, Android
PipedriveFree trial · from $14/moTrial onlyWeb, iOS, Android
AttioFree plan · from $35/moYesWeb, iOS, Android, Browser extension
CloseFree trial · from $9/moTrial onlyWeb, macOS, Windows, iOS, Android
folkFree trial · from $24/moTrial onlyWeb, macOS, Windows, iOS, Android, Browser extension
Bitrix24Free plan · from $49/moYesWeb, macOS, Windows, Linux, iOS, Android
BreakcoldFree trial · from $79.20/moTrial onlyWeb
ClarifyFree plan · from $40/moYesWeb, macOS, Windows, Browser extension
CopperFree trial · from $23/moTrial onlyWeb, iOS, Android, Browser extension
DayliteFree trial · from $15/moTrial onlymacOS, iOS
EngageBayFree plan · from $13.79/moYesWeb, iOS, Android
FreshsalesFree trial · from $9/moTrial onlyWeb, iOS, Android

How each one differs from HubSpot

  1. Zoho CRM

    Sales CRM with a free edition, process automation and Zia AI

    • Zoho CRM starts at $14 per user / month, billed annually ($20 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • Only HubSpot lists a browser extension.
    • HubSpot also covers booking links and marketing automation.

    Suits: Small teams that want a free CRM for up to 3 users

    Zoho CRM vs HubSpotZoho CRM pricing and details

  2. Pipedrive

    Sales CRM organized around visual deal pipelines

    • Pipedrive starts at $14 per seat / month, billed annually ($19 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • HubSpot has a free plan. Pipedrive does not, though it has a free trial.
    • Only HubSpot lists a browser extension.
    • Pipedrive also covers transcription and kanban boards.
    • HubSpot also covers booking links and marketing automation.

    Suits: Small and mid-sized sales teams that want a pipeline-first CRM

    Pipedrive vs HubSpotPipedrive pricing and details

  3. Attio

    CRM with a customizable data model, workflows and AI agents

    • Attio starts at $35 per user / month, billed annually ($44 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • Attio also covers transcription.
    • HubSpot also covers booking links and marketing automation.

    Suits: Startups and small sales teams that want a CRM they can reshape as they grow

    Attio vs HubSpotAttio pricing and details

  4. Close

    Sales CRM with built-in calling, SMS, email and an AI teammate

    • Close starts at $9 per user / month, billed annually ($19 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • HubSpot has a free plan. Close does not, though it has a free trial.
    • Only Close lists macOS and Windows apps.
    • Only HubSpot lists a browser extension.
    • Close also covers transcription.

    Suits: Sales teams that spend most of the day calling, texting and emailing leads

    Close vs HubSpotClose pricing and details

  5. folk

    CRM that pulls contacts from LinkedIn, email and WhatsApp

    • folk starts at $24 per member / month, billed annually ($30 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • HubSpot has a free plan. folk does not, though it has a free trial.
    • Only folk lists macOS and Windows apps.
    • HubSpot also covers booking links and marketing automation.

    Suits: Small sales teams, agencies and founders who prospect on LinkedIn

    folk vs HubSpotfolk pricing and details

  6. Bitrix24

    Flat-priced CRM with tasks, chat, video calls and a site builder

    • Bitrix24 starts at $49 per organization / month for 5 users, billed annually ($69 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • Only Bitrix24 lists macOS, Windows and Linux apps.
    • Only HubSpot lists a browser extension.
    • Bitrix24 is self-hostable, according to its own site.
    • Bitrix24 also covers tasks, team chat and video calls.

    Suits: Teams that want CRM, tasks and internal chat in one product

    Bitrix24 vs HubSpotBitrix24 pricing and details

  7. Breakcold

    AI-native sales CRM with a LinkedIn, email and WhatsApp inbox

    • Breakcold starts at $79.20 / month for 1 seat, billed annually ($99 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • HubSpot has a free plan. Breakcold does not, though it has a free trial.
    • Only HubSpot lists iOS and Android apps.
    • Only HubSpot lists a browser extension.
    • Breakcold also covers meeting notes, transcription, kanban boards and AI agents.

    Suits: Agencies, startups and consultants who sell through LinkedIn and messaging apps

    Breakcold vs HubSpotBreakcold pricing and details

  8. Clarify

    AI CRM with a sales agent, priced by credits rather than seats

    • Clarify starts at $40 / month, billed annually ($50 billed monthly), unlimited seats. HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • Only Clarify lists macOS and Windows apps.
    • Only HubSpot lists iOS and Android apps.
    • Clarify also covers meeting notes and AI agents.
    • HubSpot also covers booking links and marketing automation.

    Suits: Founder-led and small sales teams that want little manual data entry

    Clarify vs HubSpotClarify pricing and details

  9. Copper

    CRM that works inside Gmail and Google Calendar

    • Copper starts at $23 per seat / month, paid annually ($29 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • HubSpot has a free plan. Copper does not, though it has a free trial.
    • Copper also covers tasks, forms and reports.
    • HubSpot also covers booking links and marketing automation.

    Suits: Teams that run their day in Gmail and Google Calendar

    Copper vs HubSpotCopper pricing and details

  10. Daylite

    CRM and project management app for Mac, iPhone and iPad

    • Daylite starts at $15 / month for 1 user, billed annually ($20 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • HubSpot has a free plan. Daylite does not, though it has a free trial.
    • Only Daylite lists a macOS app.
    • Only HubSpot lists a web app.
    • Only HubSpot lists an Android app.

    Suits: Small service businesses that work entirely on Apple devices

    Daylite vs HubSpotDaylite pricing and details

  11. EngageBay

    All-in-one marketing, sales and support CRM for small teams

    • EngageBay starts at $13.79 per user / month, billed yearly ($14.99 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • Only HubSpot lists a browser extension.
    • EngageBay also covers forms.

    Suits: Small businesses that want marketing, sales and support in one tool

    EngageBay vs HubSpotEngageBay pricing and details

  12. Freshsales

    Sales CRM with built-in phone, email, chat and Freddy AI

    • Freshsales starts at $9 per user / month, billed annually ($11 billed monthly). HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually).
    • HubSpot has a free plan. Freshsales does not, though it has a free trial.
    • Only HubSpot lists a browser extension.
    • Freshsales also covers kanban boards.
    • HubSpot also covers booking links and marketing automation.

    Suits: Small sales teams that want calling, email and chat inside the CRM

    Freshsales vs HubSpotFreshsales pricing and details

Limits worth knowing in HubSpot

  • The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
  • Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
  • Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
  • The $7 Starter price is a limited-time offer for new customers against a $20 list price, and HubSpot's CRM product page shows a different new-customer price, from $15 per seat.
HubSpot pricing and details

Common questions

What are the alternatives to HubSpot?

The alternatives to HubSpot in this directory are Zoho CRM, Pipedrive, Attio, Close, folk, Bitrix24, Breakcold, Clarify, Copper, Daylite, EngageBay and Freshsales. Each one has a side-by-side comparison with HubSpot.

Is there a free alternative to HubSpot?

Yes. Zoho CRM, Attio, Bitrix24, Clarify and EngageBay have a free plan alongside paid ones.

Which HubSpot alternatives work on Windows?

The HubSpot listing does not include a Windows app. Close, folk, Bitrix24 and Clarify list one.

Which HubSpot alternatives work on macOS?

The HubSpot listing does not include a macOS app. Close, folk, Bitrix24, Clarify and Daylite list one.

When were these prices checked?

Each listing shows its own date. On this page they run from Oct 4, 2026 to Oct 9, 2026. Vendors change prices without notice, so confirm on their site before you buy.

Keep reading

  • +2
    Best of

    The best CRM software in 2026

    Six CRMs compared, from free plans for two or three users to tools built around calling or LinkedIn prospecting. Each pick says who it suits, what it costs and where it stops.

    6 tools · Updated October 2026