Clarify vs HubSpot

Clarify

• Founder-led and small sales teams that want little manual data entry
• Teams that prefer usage-based pricing to paying per seat
• Sellers who want call recording and meeting prep inside the CRM

HubSpot

• Small teams that want to start on a free CRM and add paid tools later
• Companies that want marketing, sales and service working from one customer database
• Startups and nonprofits that qualify for HubSpot's discount programs

Clarify

• AI work is metered: at zero credits, AI features pause until the next cycle unless a paid plan turns on on-demand credits.
• Workflow automation, delegated sending and advanced permissions start on Growth, from $1,000 a month billed annually.
• The desktop app needs an Apple Silicon Mac, the Windows app is in beta, and the download page lists no mobile app.
• The Free plan is limited to 20,000 records, 1 campaign and 3 objects, with community and docs support only.

HubSpot

• The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
• Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
• Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
• The $7 Starter price is a limited-time offer for new customers; the list price shown beside it is $20 per seat a month.

Clarify

Rep, the AI sales agent

Rep briefs you before meetings, drafts follow-ups, captures tasks and answers questions about deals. It is included on every plan and draws on the monthly credit allowance.

Email, calendar and call capture

Clarify syncs email and calendar, joins and records calls, then summarizes them and updates deal stages. Meeting recording keeps working when credits run out.

Lead Finder and Campaigns

Built-in prospecting finds and enriches leads, and Campaigns run outreach from the CRM. Active campaigns are capped at 1 on Free, 5 on Starter and 20 on Growth.

Agents and workflows

Custom agents start from a template or a plain-language description and are on every plan. Workflow automation is listed only on Growth and Enterprise.

AI fields and custom objects

Name a field and AI picks its type, writes its instructions and fills it in. Objects are limited to 3 on Free, 5 on Starter and 10 on Growth.

Credit-based billing

Seats are unlimited on every plan. Credits pay for AI work at published rates, for example 30 credits per meeting summary and 1 per campaign email.

HubSpot

Free CRM tools

Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.

Sales email and meeting tools

Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.

Workflows and sales automation

Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.

Breeze AI and HubSpot Credits

Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.

Calling and conversation tools

Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.

Connected hubs and integrations

The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.

Clarify

• Free$0

  Unlimited seats, 1,000 credits a month, 20k records, 1 campaign and 3 objects, with the AI sales agent and call recorder.

• Starter$40

  per month, billed annually ($50 billed monthly)

  5,000 credits a month, with larger buckets up to 40k at higher prices; 250k records, 5 campaigns, 5 objects and advanced enrichment.

• GrowthFrom $1,000

  per month, billed annually

  100k+ credits a month, 750k records, 20 campaigns, workflow automation, warehouse access, delegated sending and a dedicated CSM.

• EnterpriseCustom

  Custom credit and record volume, unlimited campaigns and objects, SSO and SCIM, role-based access and custom integrations.

HubSpot

• Free Tools$0

  Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.

• Starter$20

  per seat / month; new customers from $7, billed annually

  A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.

• Smart CRM Professional$45

  per seat / month, annual commitment ($50 billed monthly)

  CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.

• Smart CRM Enterprise$75

  per seat / month

  CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.

• Sales Hub Professional$90

  per seat / month, annual commitment ($100 billed monthly)

  Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.

• Sales Hub Enterprise$150

  per seat / month

  Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.

Clarify

• Annual discount

  Save 20% on Starter with annual billing

  Starter is shown at $40 a month billed annually, labelled as a 20% saving on the $50 monthly price. Growth and Enterprise are billed annually only.

HubSpot

• Other savings

  New-customer Starter offer: from $7 per seat

  For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.

• Annual discount

  Lower seat price with an annual commitment

  Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.

• Startups

  HubSpot for Startups: up to 90% off

  Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.

• Nonprofit

  40% off for eligible nonprofits

  New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.