Attio vs Clarify

Attio

• Startups and small sales teams that want a CRM they can reshape as they grow
• Teams that want records filled in from email and calendar activity rather than typed by hand
• VC-backed startups that qualify for the startup program discount

Clarify

• Founder-led and small sales teams that want little manual data entry
• Teams that prefer usage-based pricing to paying per seat
• Sellers who want call recording and meeting prep inside the CRM

Attio

• There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
• Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
• Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
• AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.

Clarify

• AI work is metered: at zero credits, AI features pause until the next cycle unless a paid plan turns on on-demand credits.
• Workflow automation, delegated sending and advanced permissions start on Growth, from $1,000 a month billed annually.
• The desktop app needs an Apple Silicon Mac, the Windows app is in beta, and the download page lists no mobile app.
• The Free plan is limited to 20,000 records, 1 campaign and 3 objects, with community and docs support only.

Attio

Customizable data model

Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.

Email and calendar sync with enrichment

Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.

Workflows and AI agents

Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.

Ask Attio

An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.

Call Intelligence and sequences

Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.

Reporting

Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.

Clarify

Rep, the AI sales agent

Rep briefs you before meetings, drafts follow-ups, captures tasks and answers questions about deals. It is included on every plan and draws on the monthly credit allowance.

Email, calendar and call capture

Clarify syncs email and calendar, joins and records calls, then summarizes them and updates deal stages. Meeting recording keeps working when credits run out.

Lead Finder and Campaigns

Built-in prospecting finds and enriches leads, and Campaigns run outreach from the CRM. Active campaigns are capped at 1 on Free, 5 on Starter and 20 on Growth.

Agents and workflows

Custom agents start from a template or a plain-language description and are on every plan. Workflow automation is listed only on Growth and Enterprise.

AI fields and custom objects

Name a field and AI picks its type, writes its instructions and fills it in. Objects are limited to 3 on Free, 5 on Starter and 10 on Growth.

Credit-based billing

Seats are unlimited on every plan. Credits pay for AI work at published rates, for example 30 credits per meeting summary and 1 per campaign email.

Attio

• Free$0

  Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.

• Plus$35

  per user / month, billed annually ($44 billed monthly)

  Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.

• Pro$79

  per user / month, billed annually ($99 billed monthly)

  Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.

• EnterpriseCustom

  Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.

Clarify

• Free$0

  Unlimited seats, 1,000 credits a month, 20k records, 1 campaign and 3 objects, with the AI sales agent and call recorder.

• Starter$40

  per month, billed annually ($50 billed monthly)

  5,000 credits a month, with larger buckets up to 40k at higher prices; 250k records, 5 campaigns, 5 objects and advanced enrichment.

• GrowthFrom $1,000

  per month, billed annually

  100k+ credits a month, 750k records, 20 campaigns, workflow automation, warehouse access, delegated sending and a dedicated CSM.

• EnterpriseCustom

  Custom credit and record volume, unlimited campaigns and objects, SSO and SCIM, role-based access and custom integrations.

Attio

• Annual discount

  Save 20% with annual billing

  Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.

• Startups

  Startup program: 80% off Pro in year one

  VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.

Clarify

• Annual discount

  Save 20% on Starter with annual billing

  Starter is shown at $40 a month billed annually, labelled as a 20% saving on the $50 monthly price. Growth and Enterprise are billed annually only.