Clarify vs folk

Clarify

• Founder-led and small sales teams that want little manual data entry
• Teams that prefer usage-based pricing to paying per seat
• Sellers who want call recording and meeting prep inside the CRM

folk

• Small sales teams, agencies and founders who prospect on LinkedIn
• Teams that manage relationships across email and WhatsApp
• People who want enrichment and outreach inside the CRM rather than in separate tools

Clarify

• AI work is metered: at zero credits, AI features pause until the next cycle unless a paid plan turns on on-demand credits.
• Workflow automation, delegated sending and advanced permissions start on Growth, from $1,000 a month billed annually.
• The desktop app needs an Apple Silicon Mac, the Windows app is in beta, and the download page lists no mobile app.
• The Free plan is limited to 20,000 records, 1 campaign and 3 objects, with community and docs support only.

folk

• There is no free plan; the 14-day trial is followed by a paid subscription.
• Deals, email sequences, dashboards and API access are only on Premium and Enterprise.
• Enrichments, AI magic fields and messages are capped each month on Standard and Premium.
• The terms of use state that all fees are non-refundable.

Clarify

Rep, the AI sales agent

Rep briefs you before meetings, drafts follow-ups, captures tasks and answers questions about deals. It is included on every plan and draws on the monthly credit allowance.

Email, calendar and call capture

Clarify syncs email and calendar, joins and records calls, then summarizes them and updates deal stages. Meeting recording keeps working when credits run out.

Lead Finder and Campaigns

Built-in prospecting finds and enriches leads, and Campaigns run outreach from the CRM. Active campaigns are capped at 1 on Free, 5 on Starter and 20 on Growth.

Agents and workflows

Custom agents start from a template or a plain-language description and are on every plan. Workflow automation is listed only on Growth and Enterprise.

AI fields and custom objects

Name a field and AI picks its type, writes its instructions and fills it in. Objects are limited to 3 on Free, 5 on Starter and 10 on Growth.

Credit-based billing

Seats are unlimited on every plan. Credits pay for AI work at published rates, for example 30 credits per meeting summary and 1 per campaign email.

folk

folkX Chrome extension

Saves people and companies from LinkedIn, Sales Navigator and other social sites into folk from the browser, so contacts do not have to be typed in by hand.

Email, calendar and WhatsApp sync

Gmail or Outlook mail, calendars and WhatsApp conversations are synced to each contact. Standard allows 1 synced account per member and Premium allows 5.

Contact enrichment

Looks up missing email addresses and phone numbers for contacts. Standard includes 500 enrichments a month and Premium 1,000; Enterprise limits are custom.

Pipelines and deals

Customizable pipelines track contacts and companies through each stage on every plan. Deals, custom objects and dashboards are added on Premium.

Campaigns and sequences

Personalized email campaigns can be sent from folk, with 2,000 messages per member a month on Standard and 5,000 on Premium. Multi-step email sequences need Premium.

AI assistants

Four assistants suggest follow-ups for stalled conversations, summarize a relationship, research companies and run trigger-based outreach workflows.

Clarify

• Free$0

  Unlimited seats, 1,000 credits a month, 20k records, 1 campaign and 3 objects, with the AI sales agent and call recorder.

• Starter$40

  per month, billed annually ($50 billed monthly)

  5,000 credits a month, with larger buckets up to 40k at higher prices; 250k records, 5 campaigns, 5 objects and advanced enrichment.

• GrowthFrom $1,000

  per month, billed annually

  100k+ credits a month, 750k records, 20 campaigns, workflow automation, warehouse access, delegated sending and a dedicated CSM.

• EnterpriseCustom

  Custom credit and record volume, unlimited campaigns and objects, SSO and SCIM, role-based access and custom integrations.

folk

• Standard$24

  per member / month, billed annually ($30 billed monthly)

  Pipelines, email campaigns, the LinkedIn extension, 500 enrichments and 2,000 AI magic fields a month, and 2,000 messages per member a month.

• Premium$48

  per member / month, billed annually ($60 billed monthly)

  Adds deals and custom objects, email sequences, dashboards, workspace roles and API access, with 1,000 enrichments and 5,000 messages per member a month.

• EnterpriseFrom $80

  per member / month, billed annually ($100 billed monthly)

  Custom limits for enrichment, messages and syncs, security controls, group-level permissions and a dedicated account manager.

Clarify

• Annual discount

  Save 20% on Starter with annual billing

  Starter is shown at $40 a month billed annually, labelled as a 20% saving on the $50 monthly price. Growth and Enterprise are billed annually only.

folk

• Annual discount

  Save 20% with annual billing

  folk's pricing page lists Standard at $24 per member a month billed annually instead of $30 monthly, and Premium at $48 instead of $60.