Zoho CRM
Sales CRM with a free edition, process automation and Zia AI
Our verdict
Second of our top three CRM tools
For: Small teams that want a larger free plan and lower prices
Zoho CRM's Free edition covers up to 3 users and 5,000 records, against HubSpot's 2 users and 1,000 contacts, with lead, contact and deal management, tasks and the mobile apps. Its list prices are lower too: Standard is $14 per user a month, billed annually, and adds workflows, cadences for follow-ups, dashboards and sales forecasting. It is second because HubSpot's free tools go further into the conversation, with email tracking, live chat and a meeting link, where Zoho's Free edition lists standard reports and up to 5 workflow automations, and its iPhone and iPad app averages 4.4 from about 2,700 ratings. Monthly billing raises Standard to $20 per user.
See all three and how we rankZoho CRM report card
Excellent · out of 4.0 · graded Oct 9, 2026
Best for a lot of CRM for not much money
Want a proper CRM without the big-name bill? Zoho CRM is free for 3 users and 5,000 records, and paid plans start at $14 a person with workflows, forecasting and AI agents already in. It goes deep too, right up to territories and customer portals. The catch is that the grown-up bits are spread over four paid editions, so check which one has the thing you need.
Who Zoho CRM is for
- Great if there are three of you or fewer and you want a real CRM for nothing
- Handy when you want workflows and forecasting on the cheapest paid plan
- Good for companies already running on other Zoho apps
Who Zoho CRM is not for
- Pricey if you pay month by month, as Standard goes from $14 to $20 and Professional from $23 to $35
- Skip it if you need territories or customer portals on a budget, since those wait for Enterprise at $40
- Tight if you're staying free and love automation, because free stops at 5 workflows
Why Zoho CRM gets a 3.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyStandard is $14 a person a month on yearly billing, when paid CRMs here start at about $23 in the middle. And it's not a stripped plan: workflows, cadences, forecasting and AI agents are in. Pay monthly and it's $20, mind.
- AFree plan and trialFree for up to 3 users with 5,000 records, 1 GB of files, lead, contact and deal management and the phone apps. No card needed. A tiny team could sit here for years. You only get 5 workflow automations and the standard reports, though.
- AFeaturesLeads, contacts and deals, workflows, follow-up cadences, forecasting, dashboards, the Zia AI assistant and record pages you can redesign without code. Quoting and inventory arrive on Professional, territories and customer portals on Enterprise.
- BEase of use4.4 from about 2,700 App Store ratings, which is a B on our ladder. The phone apps add and edit records offline and sync when you're back online, and they'll scan a business card for you.
- APlatforms and integrationsWeb, iPhone, iPad and Android. It connects to Google Workspace, Microsoft 365, Slack, Teams, Zoom, Mailchimp, QuickBooks and Zapier, and there's an API. No desktop app, but a CRM is happy enough in a browser tab.
What these grades rest on. Graded from this listing, whose facts were read from Zoho's own pages on 4 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Zoho CRM? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/zoho-crm#review"><img src="https://toolgpa.com/badge/zoho-crm.svg" alt="Zoho CRM: 3.8 GPA on ToolGPA" width="196" height="56"></a>What is Zoho CRM?
Zoho CRM is the sales CRM from Zoho, covering lead, contact and deal management, workflow automation, forecasting, analytics and the Zia AI assistant. It comes as a free edition for up to 3 users and four paid editions priced per user. The prices here are for Zoho CRM on its own; bundles such as CRM Plus and Zoho One are sold separately.
Zoho CRM has a free plan. Paid plans start at $14 per user / month, billed annually ($20 billed monthly). See every plan
Good for
- Small teams that want a free CRM for up to 3 users
- Businesses that want detailed customization and process automation
- Companies already using other Zoho apps
Worth knowing
- The Free edition is limited to 3 users, 5,000 records and 5 workflow automations.
- Monthly billing costs more: Standard is $20 instead of $14 per user, and Professional $35 instead of $23.
- CPQ and inventory management start at Professional; territory management, custom functions and customer portals need Enterprise.
- Prices exclude local taxes, and the CRM Plus and Zoho One bundles are priced separately from Zoho CRM.
Key features
- Lead, contact and deal management
- Leads, accounts, contacts and deals are tracked through the sales cycle. Paid editions add multiple pipelines and sales forecasting, and Enterprise adds territory management.
- Workflow and process automation
- Workflow and assignment rules handle routine updates, cadences run sequences of follow-ups, and Blueprint holds a team to a structured sales process.
- Zia AI
- Zia gives predictions and recommendations, rewrites emails and flags anomalies. The pricing page lists AI agents from Standard and an AI sales assistant from Enterprise.
- Analytics and forecasting
- Reports, dashboards and forecasts track sales performance, with anomaly detection on top. The Free edition is limited to standard reports.
- Canvas and customization
- Layouts and fields can be customized, and Canvas redesigns record pages without code. Enterprise adds custom functions, wizards and customer portals.
- Mobile apps with offline mode
- iPhone, iPad and Android apps can add, edit and delete records offline and sync when back online. They also include a business card scanner.
Zoho CRM pricing
- Starts at
- $14 per user / month, billed annually ($20 billed monthly)
- Free plan
- Free edition for up to 3 users: lead, contact and deal management, tasks and events, 5,000 records, 1 GB of file storage, up to 5 workflow automations and the mobile apps. No credit card required.
- Free trial
- 15-day free trial
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 3 users and 5,000 records, with lead, contact and deal management, standard reports and the mobile apps. |
| Standard | $14per user / month, billed annually ($20 billed monthly) | Workflows and assignment rules, cadences, reports and dashboards, sales forecasting, AI agents and self-service kiosks. |
| Professional | $23per user / month, billed annually ($35 billed monthly) | Adds CPQ, email intelligence, process automation, widgets, inventory management and Google Ads integration. |
| Enterprise | $40per user / month, billed annually ($50 billed monthly) | Adds the AI sales assistant, journey orchestration, territory management, custom functions, wizards and customer portals. |
| Ultimate | $52per user / month, billed annually ($65 billed monthly) | Higher feature limits, custom AI and ML models, data preparation, and consulting and migration assistance. |
Read from zoho.com on Oct 9, 2026. Prices change, so confirm with Zoho CRM before you buy.
Ways to pay less
- Annual discountSave up to 34% with yearly billing
Zoho's pricing page says yearly plans save up to 34%. Standard is $14 per user a month billed annually versus $20 monthly, and Professional is $23 versus $35.
Stated on zoho.com - By countryLower price shown to buyers in India
On October 9, 2026 Zoho's pricing page showed Standard at ₹800 per user / month to a visitor in India, where the US dollar price is $14 billed annually. A Starter edition priced in rupees is listed too.
Stated on zoho.com
How people rate the Zoho CRM app
4.4
out of 5 for the iPhone and iPad app
2,691 ratings on the App Store in the United States, read Oct 5, 2026. It rates the app, not everything the product does. See the listing
Works with
Who makes Zoho CRM
Zoho CRM is made by Zoho Corporation, a privately held software company with more than 60 business applications. It earns money from subscriptions to its products, sold one at a time or as suites, and says it has never taken money from investors.
- Founded
- 1996zoho.com
- Based
- Chennai, Indiazoho.com
- Ownership
- Privately held. Privately held, with no parent company: its press releases describe Zoho as privately held and profitable, and its About page says it has never taken money from investors.zoho.com
- Funding
- Zoho says on its About page that it has never taken money from investors, and its press releases describe it as privately held and profitable.zoho.comzoho.com
- Team
- More than 19,000 people worldwide, according to a press release of September 2026zoho.com
- Founders and leaders
- Hiring
- Its careers portal lists 2 full-time openings: Technical Support Engineers and Sales Executivescareers.zohocorp.com
- Affiliate program
- 15% commission on every qualified sale for the first 12 months, rising to 18% and 20% in the higher affiliate tiers. The cookie lasts 90 days and referred customers get $100 in wallet credits.zoho.com
- Partner program
- Zoho Partner Program with tracks for consulting partners, global system integrators, value-added distributors and value-added resellers. Its overview page states no commission or discount rates.zoho.com
- Lately
- Automate subform triggers with workflow rules: Set conditions for row additions, edits, or deletions · September 2026
- Portal user access in Zoho CRM iOS app · August 2026
- Enhancement in ICR: Turn document tables into subform records automatically · August 2026
- Introducing Incentives for Zoho CRM · August 2026
Read on Oct 7, 2026 from the company’s own pages and from news reports. What is not stated there is left out.
Zoho CRM alternatives
- Zoho CRM vs HubSpot
Free plan · from $20/mo
- Zoho CRM vs Pipedrive
Free trial · from $14/mo
- Zoho CRM vs Close
Free trial · from $9/mo
- Zoho CRM vs Attio
Free plan · from $35/mo
- Zoho CRM vs folk
Free trial · from $24/mo
Featured in
Common questions
Is Zoho CRM free?
Zoho CRM has a free plan. Free edition for up to 3 users: lead, contact and deal management, tasks and events, 5,000 records, 1 GB of file storage, up to 5 workflow automations and the mobile apps. No credit card required. Paid plans start at $14 per user / month, billed annually ($20 billed monthly).
How much does Zoho CRM cost?
Zoho CRM lists 5 plans. Free: $0. Standard: $14 per user / month, billed annually ($20 billed monthly). Professional: $23 per user / month, billed annually ($35 billed monthly). Enterprise: $40 per user / month, billed annually ($50 billed monthly). Ultimate: $52 per user / month, billed annually ($65 billed monthly). Prices were read from zoho.com on Oct 9, 2026.
What platforms does Zoho CRM work on?
Zoho CRM is available on Web, iOS and Android.
Does Zoho CRM offer any discounts?
Zoho CRM publicly lists the following: Save up to 34% with yearly billing; Lower price shown to buyers in India.
How is Zoho CRM rated?
Zoho CRM's iPhone and iPad app averages 4.4 out of 5 from 2,691 ratings on the App Store in the United States, as read on Oct 5, 2026. That is the store's rating of the app, not a score from us.
Does Zoho CRM have a Windows app?
No Windows app was listed when its pages were read on Oct 9, 2026. Zoho CRM is listed for Web, iOS and Android.
Does Zoho CRM have a macOS app?
No macOS app was listed when its pages were read on Oct 9, 2026. Zoho CRM is listed for Web, iOS and Android.
Is Zoho CRM open source?
Zoho CRM is not described as open source on its own site, as read on Oct 9, 2026.
Does Zoho CRM have an API?
Yes. Zoho CRM offers a public API, according to its own site.
What does Zoho CRM integrate with?
Zoho CRM's listing names Google Workspace, Microsoft 365, Slack, Microsoft Teams, Zoom, Mailchimp, QuickBooks and Zapier. A listing names up to eight integrations, so it may connect to more.
Does Zoho CRM have a free trial?
Yes. 15-day free trial.
Who makes Zoho CRM?
Zoho CRM is made by Zoho Corporation. Privately held, with no parent company: its press releases describe Zoho as privately held and profitable, and its About page says it has never taken money from investors. The company was founded in 1996.
What are the alternatives to Zoho CRM?
The closest alternatives to Zoho CRM in our directory are HubSpot, Pipedrive, Close, Attio and folk. Each one has a side-by-side comparison with Zoho CRM.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 9, 2026. What people say is linked where it appears.
- zoho.com/crm/
- zoho.com/crm/zohocrm-pricing.html
- zoho.com/crm/comparison.html
- zoho.com/crm/free-crm.html
- zoho.com/crm/features.html
- zoho.com/crm/integrations.html
- zoho.com/crm/signup.html
- zoho.com/crm/switch-crm-save-70.html
- help.zoho.com/portal/kb/articles/zoho-crm-mobile-app
- zoho.com/crm/developer/docs/api/v8/