Attio vs Close

Attio

• Startups and small sales teams that want a CRM they can reshape as they grow
• Teams that want records filled in from email and calendar activity rather than typed by hand
• VC-backed startups that qualify for the startup program discount

Close

• Sales teams that spend most of the day calling, texting and emailing leads
• Solo sellers who want a low-cost CRM with calling built in
• Teams that want an AI agent to call and qualify leads for them

Attio

• There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
• Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
• Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
• AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.

Close

• There is no free plan; the 14-day trial is followed by a paid subscription.
• Calling, SMS and phone numbers are billed by usage on top of the per-user price.
• Workflows and the power dialer need Growth; the predictive dialer and role-based permissions need Scale.
• Solo is limited to 1 user and 10,000 leads, and does not include email open tracking.

Attio

Customizable data model

Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.

Email and calendar sync with enrichment

Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.

Workflows and AI agents

Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.

Ask Attio

An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.

Call Intelligence and sequences

Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.

Reporting

Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.

Close

Built-in calling and SMS

Calls and texts are made from the CRM and logged on the lead. Usage is billed at cost on top of the plan: most outbound calls are about $0.02 a minute and phone numbers start at about $1 a month.

Chloe, the AI teammate

Chloe calls and qualifies leads, books meetings and drafts follow-ups. Each plan includes monthly AI credits, from 500 on Solo to 2,000 per user on Scale, which do not roll over.

Email and automated workflows

Email is sent and tracked from Close alongside calls and texts. Growth and Scale add automated workflows, which Chloe can take part in, and bulk email sending.

Power and predictive dialers

Growth includes a power dialer and Scale a predictive dialer for working through call lists. Both need the desktop version; the mobile app cannot run them.

Pipelines and reporting

Opportunities are tracked through pipelines next to the calls, emails and texts behind them, with reports on leads and activity. Not every report is available in the mobile app.

Call Assistant add-on

Transcribes and summarizes voicemails and recorded calls longer than 30 seconds. It costs $50 a month per organization plus $0.02 per transcribed minute.

Attio

• Free$0

  Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.

• Plus$35

  per user / month, billed annually ($44 billed monthly)

  Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.

• Pro$79

  per user / month, billed annually ($99 billed monthly)

  Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.

• EnterpriseCustom

  Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.

Close

• Solo$9

  per user / month, billed annually ($19 billed monthly)

  Core CRM for a single user and up to 10,000 leads, with 500 AI credits a month. Workflows are not included.

• Essentials$35

  per user / month, billed annually ($49 billed monthly)

  Unlimited contacts and leads, team collaboration, built-in forms, email, calling and SMS, and 1,000 AI credits per user a month.

• Growth$99

  per user / month, billed annually ($109 billed monthly)

  Adds automated workflows, Chloe in workflows, the power dialer, custom activities and bulk email, with 1,500 AI credits per user a month.

• Scale$139

  per user / month, billed annually ($149 billed monthly)

  Adds role-based permissions, lead visibility rules, the predictive dialer, live call coaching and unlimited call recording retention.

Attio

• Annual discount

  Save 20% with annual billing

  Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.

• Startups

  Startup program: 80% off Pro in year one

  VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.

Close

• Annual discount

  Lower per-user price with annual billing

  Billed annually, Solo is $9 per user a month instead of $19, Essentials $35 instead of $49, Growth $99 instead of $109 and Scale $139 instead of $149.

• Other savings

  Discounts for 10+ seats on a 12-month term

  Close's help center says it offers discounts to customers with 10 or more seats who commit for 12 months or longer. The amount is not published; it is quoted by Close's team.

• Other savings

  30-day money-back guarantee

  The pricing page promises a full refund within 30 days, no questions asked, in addition to the free trial.