Close vs HubSpot

Close

• Sales teams that spend most of the day calling, texting and emailing leads
• Solo sellers who want a low-cost CRM with calling built in
• Teams that want an AI agent to call and qualify leads for them

HubSpot

• Small teams that want to start on a free CRM and add paid tools later
• Companies that want marketing, sales and service working from one customer database
• Startups and nonprofits that qualify for HubSpot's discount programs

Close

• There is no free plan; the 14-day trial is followed by a paid subscription.
• Calling, SMS and phone numbers are billed by usage on top of the per-user price.
• Workflows and the power dialer need Growth; the predictive dialer and role-based permissions need Scale.
• Solo is limited to 1 user and 10,000 leads, and does not include email open tracking.

HubSpot

• The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
• Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
• Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
• The $7 Starter price is a limited-time offer for new customers; the list price shown beside it is $20 per seat a month.

Close

Built-in calling and SMS

Calls and texts are made from the CRM and logged on the lead. Usage is billed at cost on top of the plan: most outbound calls are about $0.02 a minute and phone numbers start at about $1 a month.

Chloe, the AI teammate

Chloe calls and qualifies leads, books meetings and drafts follow-ups. Each plan includes monthly AI credits, from 500 on Solo to 2,000 per user on Scale, which do not roll over.

Email and automated workflows

Email is sent and tracked from Close alongside calls and texts. Growth and Scale add automated workflows, which Chloe can take part in, and bulk email sending.

Power and predictive dialers

Growth includes a power dialer and Scale a predictive dialer for working through call lists. Both need the desktop version; the mobile app cannot run them.

Pipelines and reporting

Opportunities are tracked through pipelines next to the calls, emails and texts behind them, with reports on leads and activity. Not every report is available in the mobile app.

Call Assistant add-on

Transcribes and summarizes voicemails and recorded calls longer than 30 seconds. It costs $50 a month per organization plus $0.02 per transcribed minute.

HubSpot

Free CRM tools

Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.

Sales email and meeting tools

Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.

Workflows and sales automation

Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.

Breeze AI and HubSpot Credits

Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.

Calling and conversation tools

Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.

Connected hubs and integrations

The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.

Close

• Solo$9

  per user / month, billed annually ($19 billed monthly)

  Core CRM for a single user and up to 10,000 leads, with 500 AI credits a month. Workflows are not included.

• Essentials$35

  per user / month, billed annually ($49 billed monthly)

  Unlimited contacts and leads, team collaboration, built-in forms, email, calling and SMS, and 1,000 AI credits per user a month.

• Growth$99

  per user / month, billed annually ($109 billed monthly)

  Adds automated workflows, Chloe in workflows, the power dialer, custom activities and bulk email, with 1,500 AI credits per user a month.

• Scale$139

  per user / month, billed annually ($149 billed monthly)

  Adds role-based permissions, lead visibility rules, the predictive dialer, live call coaching and unlimited call recording retention.

HubSpot

• Free Tools$0

  Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.

• Starter$20

  per seat / month; new customers from $7, billed annually

  A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.

• Smart CRM Professional$45

  per seat / month, annual commitment ($50 billed monthly)

  CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.

• Smart CRM Enterprise$75

  per seat / month

  CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.

• Sales Hub Professional$90

  per seat / month, annual commitment ($100 billed monthly)

  Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.

• Sales Hub Enterprise$150

  per seat / month

  Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.

Close

• Annual discount

  Lower per-user price with annual billing

  Billed annually, Solo is $9 per user a month instead of $19, Essentials $35 instead of $49, Growth $99 instead of $109 and Scale $139 instead of $149.

• Other savings

  Discounts for 10+ seats on a 12-month term

  Close's help center says it offers discounts to customers with 10 or more seats who commit for 12 months or longer. The amount is not published; it is quoted by Close's team.

• Other savings

  30-day money-back guarantee

  The pricing page promises a full refund within 30 days, no questions asked, in addition to the free trial.

HubSpot

• Other savings

  New-customer Starter offer: from $7 per seat

  For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.

• Annual discount

  Lower seat price with an annual commitment

  Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.

• Startups

  HubSpot for Startups: up to 90% off

  Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.

• Nonprofit

  40% off for eligible nonprofits

  New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.