Apptivo vs Pipedrive (2026): which should you pick?
As of Nov 12, 2026, Apptivo grades higher than Pipedrive: 2.4 against 2.2 out of 4.0.
Checked Oct 9, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
Apptivo grades higher on value for money and ease of use. Pipedrive grades higher on features. They get the same grade on the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apptivo
Per-user CRM and business app suite with 65+ apps
Pipedrive
Sales CRM organized around visual deal pipelines
Which one is for you
Pick Apptivo if
- Fits if you want CRM and invoicing in one per-user tool
- Works for a small team that will stay inside Lite or Premium limits
Look elsewhere if
- Skip it if you want a free plan, because only a 14-day trial is offered
- Tight if you need custom fields or workflows, which are capped on Lite
- Pricey if you pay monthly: it adds $5 a user on Lite and Premium and $10 on Ultimate
- Watch out: Enterprise has no published price
Pick Pipedrive if
- Fits if your sales process is a row of stages and you want every deal on one board
- Works for teams that only need deal tracking, not a marketing or support suite as well
Look elsewhere if
- Skip it if you want a free plan, because there isn't one once the trial ends
- Pricey if you want the add-ons too, as LeadBooster, Campaigns, Projects and Smart Docs run from $13.33 to $41 a month
- Not for you if you work mainly from your phone, where the app's ratings are the worst in this category
- Pricey if you need automation, which starts on Growth at $39 a seat, or $49 billed monthly
- Watch out: seats are billed whether or not anyone uses them, and fees aren't refunded
How we grade them
| 2.4GPAApptivoFair | 2.2GPAPipedriveFair | |
|---|---|---|
| Value for money | B$15 a user a month billed yearly sits at the edge of the cheapest quarter of CRM tools, against a $25 middle. Monthly billing is $20. | CLite is $14 a seat a month on yearly billing, or $24 monthly, which is ordinary for this category once you see what Lite is: leads, deals, contacts and pipelines. Automation waits for Growth at $39, and LeadBooster, Campaigns, Smart Docs and Projects are add-ons from $13.33 to $41 a month. |
| Free plan and trial | CA 14-day free trial with no card needed. No free plan. | CNo free plan. The 14-day trial gives full access and doesn't ask for a card, so you can have a proper look at it. After that you pay or you're out. |
| Features | CLeads, pipeline, email sequences, automation, invoicing and projects. The listing's gap: custom fields, workflows and dashboards are capped by plan, so heavier setups need Premium. | BKanban pipelines with custom fields, two-way email sync, sequences and automations, an AI assistant that says which deals to chase, call recording that updates the CRM, reports and forecasts. The sales job covered and nothing beyond it: no marketing or support suite, and that's deliberate. |
| Ease of use | CNo store rating on record. With many apps and app-count limits, there is setup to do. | D3.75 from about 680 App Store ratings, below the line where we stop calling a score fair. Dragging deal cards along a board is a simple enough idea, but nearly one rating in five is a single star, so a lot of people on the phone app are unhappy with it. |
| Platforms and integrations | BWeb only, with Google Workspace, Microsoft 365, Slack, QuickBooks, PayPal and Xero connections. | BWeb, iPhone and Android, with no desktop app. The marketplace lists more than 500 integrations, Gmail, Slack, Zoom, Teams, Zapier, QuickBooks and Xero among them, and there's an API with webhooks. |
| Best for | a per-user CRM with many apps | sales teams that think in deal pipelines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apptivo and Pipedrive. How we grade
Price against what you get
Apptivo starts at $15 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Pipedrive starts at $14 a month for each person and scores 2.3.
They score the same, and Pipedrive starts $1 a month lower. Of the other CRM tools on the chart, 12 score higher than Apptivo for less, and 11 score higher than Pipedrive for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apptivo also covers invoicing, reports, email campaigns and dashboards.
- Pipedrive also covers transcription and kanban boards.
At a glance
| Apptivo | Pipedrive | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $15 per user / month, billed annually ($20 billed monthly) | $14 per seat / month, billed annually ($24 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card | 14-day free trial with full access, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Apptivo | Pipedrive Inc. |
| Price read from | apptivo.com | web.archive.org (not the vendor's own page) |
| Checked | Nov 12, 2026 | Oct 9, 2026 |
Worth knowing
Apptivo
- Monthly billing adds $5 per user on Lite and Premium and $10 on Ultimate over the annual price.
- No free plan; the vendor offers a 14-day free trial and a one-to-one demo.
- Custom fields, workflows and dashboards are capped by plan, so heavier setups need Premium or above.
- Enterprise has no published price.
Pipedrive
- There is no free plan; a paid subscription is needed once the 14-day trial ends.
- LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs are paid add-ons, starting from $13.33 to $41 a month.
- Prices here come from a September 13, 2026 archive copy of the US pricing page, because the live page turned our reader away; they exclude VAT.
- Seats are charged whether or not they are assigned to a user, and Pipedrive's terms say fees are non-refundable.
Key features
Apptivo
- Lead management
- Default lead statuses and qualification cycles that can be configured, automatic lead allocation and email-to-lead capture.
- Sales pipeline
- Pipeline management for prospects, with forecast and sales quota dashboards to track attainment.
- Email sequences
- Automated email sequences that send follow-ups to prospects based on their response time.
- Automation triggers
- Triggers run predefined actions, such as sending an email or updating a record, when an event happens in Apptivo.
- Invoicing and projects
- An online billing app invoices customers and collects payments, and project apps sit in the same suite.
- Plan limits by app count
- The number of included apps rises from 18 on Lite to 65 on Enterprise, with matching limits on custom fields, workflows and dashboards.
Pipedrive
- Visual sales pipelines
- Deals move through customizable kanban-style pipelines, with custom fields, activity reminders and products or services linked to each deal.
- Email sync and scheduling
- Two-way email sync, group emailing, templates and meeting scheduling keep conversations attached to the contact and deal.
- Workflow automation
- Automations and sequences take over repetitive steps such as follow-ups and data entry, and webhooks pass events to other systems.
- AI assistant and Nova
- An AI assistant recommends which deals to focus on, an email tool drafts and summarizes messages, and Nova records and transcribes calls and updates the CRM afterwards.
- Reports and forecasting
- Customizable reports and dashboards track sales performance, with revenue forecasts on the higher plans.
- Add-ons and marketplace
- LeadBooster, Campaigns, Smart Docs, Projects and Web Visitors extend the CRM at extra cost. The marketplace lists more than 500 integrations.
Plans
Apptivo
Lite$15
per user / month, billed annually ($20 billed monthly)
For small sales teams: 18 apps, 100 custom fields per app, 25 workflows and 8 custom dashboards.
Premium$25
per user / month, billed annually ($30 billed monthly)
For growing teams: 46 apps, 250 custom fields per app, 75 workflows and 25 custom dashboards.
Ultimate$40
per user / month, billed annually ($50 billed monthly)
For large teams: 57 apps, 350 custom fields per app, 150 workflows and 50 custom dashboards.
EnterpriseCustom
65 apps, 500 custom fields per app, 300 workflows, 100 dashboards, custom integration and an SLA with an account manager.
Pipedrive
Lite$14
per seat / month, billed annually ($24 billed monthly)
The entry plan: leads, deals, contacts and pipelines organized in one workspace.
Growth$39
per seat / month, billed annually ($49 billed monthly)
Adds automation for emails and follow-ups on top of Lite.
Premium$59
per seat / month, billed annually ($79 billed monthly)
Pipedrive's full-cycle sales tools, from lead to close. Marked as the most popular plan.
Ultimate$79
per seat / month, billed annually ($99 billed monthly)
The complete set of Pipedrive capabilities.
Ways to pay less
Apptivo
- Annual discount
Lower per-user price with annual billing
The pricing toggle shows annual billing at $15, $25 and $40 per user a month, against $20, $30 and $50 billed monthly.
Pipedrive
- Annual discount
Save up to 42% with annual billing
The US pricing page says annual billing saves up to 42%: Lite is $14 per seat a month billed annually against $24 billed monthly.
Common questions
Which is cheaper, Apptivo or Pipedrive?
As of Nov 12, 2026, Pipedrive is cheaper to start with: $14 a month for each person, against $15 a month for each person for Apptivo. Apptivo starts at $15 per user / month, billed annually ($20 billed monthly), and Pipedrive starts at $14 per seat / month, billed annually ($24 billed monthly).
Which has a free plan, Apptivo or Pipedrive?
As of Nov 12, 2026, neither Apptivo nor Pipedrive has a free plan. Both have a free trial.
Which platforms do Apptivo and Pipedrive run on?
As of Nov 12, 2026, only Pipedrive lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.