Follow Up Boss vs Top Producer (2026): which should you pick?
As of Nov 12, 2026, Follow Up Boss grades higher than Top Producer: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Follow Up Boss grades higher on value for money and the free plan. Top Producer grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Follow Up Boss
Real estate CRM that routes and follows up on incoming leads
Top Producer
Real estate CRM with MLS reports, workflows and optional lead gen
Which one is for you
Pick Follow Up Boss if
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Look elsewhere if
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
Pick Top Producer if
- Fits if you are a real estate agent who wants a CRM tied to MLS data
- Makes sense if you are a team that wants one flat price for 5, 10 or 25 users
Look elsewhere if
- Pricey if you are alone: $179 a user is the entry price
- Watch out: leads and farming start at $479 and $599 a month, and Smart Targeting is quote-only
- Watch out: the website is $35 a user and FiveStreet $25 a user, both monthly
- Skip it if you want a trial or checkout, because the page asks you to call or request info
How we grade them
| 2.0GPAFollow Up BossFair | 1.8GPATop ProducerWeak | |
|---|---|---|
| Value for money | C$58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. | D$179 a user a month, against a dearest-tenth threshold of $99. Team plans run from $399 for 5 users. |
| Free plan and trial | DA 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. | FNo free plan and no trial is stated on the pricing page. |
| Features | CLead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. | BCRM, follow-up, MLS market reports, AI Author and transaction management. Nothing in the listing is missing for an agent. |
| Ease of use | CNo store rating on record. Lead sources and action plans have to be set up. | CNo store rating on record. MLS feeds and follow-up plans to set up. |
| Platforms and integrations | BWeb only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. | BWeb, with Google Calendar, Outlook, Apple Calendar and FiveStreet. No phone apps are listed. |
| Best for | following up on real estate leads | a real estate CRM tied to MLS data and market reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Follow Up Boss and Top Producer. How we grade
Price against what you get
Follow Up Boss starts at $58 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Top Producer starts at $179 a month for each person and scores 2.7.
Top Producer scores higher, and starts $121 a month higher: the question is whether the extra is worth that to you. Of the other CRM tools on the chart, 34 score higher than Follow Up Boss for less, and 9 score higher than Top Producer for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Follow Up Boss also covers shared inbox.
- Top Producer also covers tasks, email campaigns and sMS marketing.
At a glance
| Follow Up Boss | Top Producer | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $58 per user / month, billed annually ($69 billed monthly) | $179 per user / month |
| Free plan | None | None |
| Free trial | 14-day free trial, no contract | None listed |
| Web | ||
| Made by | Follow Up Boss | Top Producer |
| Price read from | followupboss.com | topproducer.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Follow Up Boss
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
Top Producer
- Plans are "request more info" or call; the page has no self-serve checkout and no trial is stated.
- Pro + Leads and Pro + Farming start at $479 and $599 and vary with lead volume or farm size; Pro + Smart Targeting is quote-only.
- The Top Producer Website costs $35 per user a month and FiveStreet lead management $25 per user a month, both billed monthly.
- Canadian pricing is requested separately, and onboarding is a separate paid service.
Key features
Follow Up Boss
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
Top Producer
- CRM and pipeline
- Unlimited contacts, leads and transactions, a customizable sales pipeline and two-way email and calendar sync.
- Follow-up system
- A smart list of who to contact next, task plans and dynamic workflows, plus automated SMS and email lead response.
- Market Snapshot reports
- Branded market reports built on MLS data, with just-listed and just-sold alerts and report engagement insights.
- AI Author
- A writing assistant for emails and text messages, with pre-loaded prompts such as market updates.
- Transaction management
- Built-in tracking of transactions and commissions.
- Leads and farming
- Optional social lead generation, seller leads, and predictive farming with mailers and Facebook ads.
Plans
Follow Up Boss
Grow$58
per user / month, billed annually ($69 billed monthly)
For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on.
Pro$416
per month for 10 users, billed annually ($499 billed monthly)
Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing.
Platform$833
per month for 30 users, billed annually ($1000 billed monthly)
Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing.
Top Producer
Pro$179
per user / month
CRM with Market Snapshot MLS reports, automated SMS and email lead response, transaction management and MLS integration with 320+ boards.
Pro + Leads$479
per month and up, varies with lead volume
Pro plus Social Connect, which supplies exclusive leads from social media with automated multi-touch response.
Pro + Farming$599
per month and up, varies with farm size
Pro plus Smart Targeting: predictive farming insights and automated multi-channel marketing.
Pro Teams 5$399
per month for up to 5 users
Everything in Pro with team functionality and shared access to contacts. Farming and leads can be added.
Pro Teams 10$699
per month for up to 10 users
Same as Teams 5 for up to 10 users.
Pro Teams 25$1199
per month for up to 25 users
Same as Teams 5 for up to 25 users.
Ways to pay less
Follow Up Boss
- Annual discount
2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
Top Producer
No public discounts listed.
Common questions
Which is cheaper, Follow Up Boss or Top Producer?
As of Nov 12, 2026, Follow Up Boss is cheaper to start with: $58 a month for each person, against $179 a month for each person for Top Producer. Follow Up Boss starts at $58 per user / month, billed annually ($69 billed monthly), and Top Producer starts at $179 per user / month.
Which has a free plan, Follow Up Boss or Top Producer?
As of Nov 12, 2026, neither Follow Up Boss nor Top Producer has a free plan. Follow Up Boss has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.