Lofty vs Top Producer (2026): which should you pick?
As of Nov 12, 2026, Lofty and Top Producer share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money, where Lofty grades higher, or features, where Top Producer does.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Top Producer
Real estate CRM with MLS reports, workflows and optional lead gen
Which one is for you
Pick Lofty if
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Look elsewhere if
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
Pick Top Producer if
- Fits if you are a real estate agent who wants a CRM tied to MLS data
- Makes sense if you are a team that wants one flat price for 5, 10 or 25 users
Look elsewhere if
- Pricey if you are alone: $179 a user is the entry price
- Watch out: leads and farming start at $479 and $599 a month, and Smart Targeting is quote-only
- Watch out: the website is $35 a user and FiveStreet $25 a user, both monthly
- Skip it if you want a trial or checkout, because the page asks you to call or request info
How we grade them
| 1.8GPALoftyWeak | 1.8GPATop ProducerWeak | |
|---|---|---|
| Value for money | CNo price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. | D$179 a user a month, against a dearest-tenth threshold of $99. Team plans run from $399 for 5 users. |
| Free plan and trial | FNo free plan and no trial is listed; the pricing page sends you to a demo. | FNo free plan and no trial is stated on the pricing page. |
| Features | CCRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. | BCRM, follow-up, MLS market reports, AI Author and transaction management. Nothing in the listing is missing for an agent. |
| Ease of use | CNo store rating on record. A CRM plus a website, drip plans and add-ons to set up. | CNo store rating on record. MLS feeds and follow-up plans to set up. |
| Platforms and integrations | BWeb, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. | BWeb, with Google Calendar, Outlook, Apple Calendar and FiveStreet. No phone apps are listed. |
| Best for | a real estate CRM with an IDX website | a real estate CRM tied to MLS data and market reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lofty and Top Producer. How we grade
Where they differ
- Lofty also covers marketing automation and AI agents.
- Top Producer also covers tasks and workflow automation.
At a glance
| Lofty | Top Producer | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $179 per user / month |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Lofty | Top Producer |
| Price read from | Not confirmed | topproducer.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Lofty
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
Top Producer
- Plans are "request more info" or call; the page has no self-serve checkout and no trial is stated.
- Pro + Leads and Pro + Farming start at $479 and $599 and vary with lead volume or farm size; Pro + Smart Targeting is quote-only.
- The Top Producer Website costs $35 per user a month and FiveStreet lead management $25 per user a month, both billed monthly.
- Canadian pricing is requested separately, and onboarding is a separate paid service.
Key features
Lofty
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
Top Producer
- CRM and pipeline
- Unlimited contacts, leads and transactions, a customizable sales pipeline and two-way email and calendar sync.
- Follow-up system
- A smart list of who to contact next, task plans and dynamic workflows, plus automated SMS and email lead response.
- Market Snapshot reports
- Branded market reports built on MLS data, with just-listed and just-sold alerts and report engagement insights.
- AI Author
- A writing assistant for emails and text messages, with pre-loaded prompts such as market updates.
- Transaction management
- Built-in tracking of transactions and commissions.
- Leads and farming
- Optional social lead generation, seller leads, and predictive farming with mailers and Facebook ads.
Plans
Lofty
Pricing could not be confirmed. See lofty.com.
Top Producer
Pro$179
per user / month
CRM with Market Snapshot MLS reports, automated SMS and email lead response, transaction management and MLS integration with 320+ boards.
Pro + Leads$479
per month and up, varies with lead volume
Pro plus Social Connect, which supplies exclusive leads from social media with automated multi-touch response.
Pro + Farming$599
per month and up, varies with farm size
Pro plus Smart Targeting: predictive farming insights and automated multi-channel marketing.
Pro Teams 5$399
per month for up to 5 users
Everything in Pro with team functionality and shared access to contacts. Farming and leads can be added.
Pro Teams 10$699
per month for up to 10 users
Same as Teams 5 for up to 10 users.
Pro Teams 25$1199
per month for up to 25 users
Same as Teams 5 for up to 25 users.
Common questions
Which is cheaper, Lofty or Top Producer?
As of Nov 12, 2026, Lofty has no price we could confirm, and Top Producer starts at $179 per user / month.
Which has a free plan, Lofty or Top Producer?
As of Nov 12, 2026, neither Lofty nor Top Producer has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.