Lofty vs Realvolve (2026): which should you pick?
As of Nov 12, 2026, Lofty and Realvolve share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about platforms, where Lofty grades higher, or the free plan, where Realvolve does.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Realvolve
Real estate CRM with workflow automation for agents and teams
Which one is for you
Pick Lofty if
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Look elsewhere if
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
Pick Realvolve if
- Fits if you are an independent residential agent who wants repeatable transaction steps
- Works for agents who prefer tasks and dates over lead generation
Look elsewhere if
- Pricey if you add setup: $99 on Essential and $199 on Professional, one time
- Tight if you want to text clients, because SMS and the dialer start at $79
- Watch out: extra seats, workflow add-ons and SMS and calling costs are quoted by the vendor
- Not for you if you work outside residential real estate
How we grade them
| 1.8GPALoftyWeak | 1.8GPARealvolveWeak | |
|---|---|---|
| Value for money | CNo price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. | C$49 a user monthly ($41 on annual billing) for Essential, which sits at the dearer quarter's edge. Texting and the dialer need Professional at $79. |
| Free plan and trial | FNo free plan and no trial is listed; the pricing page sends you to a demo. | DA 14-day trial, but the page doesn't say whether a card is needed. No free plan. |
| Features | CCRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. | CRecords, tasks, workflows and email templates. Essential has no SMS, dialer or Ellis assistant. |
| Ease of use | CNo store rating on record. A CRM plus a website, drip plans and add-ons to set up. | CNo store rating on record. The work is building workflows and templates. |
| Platforms and integrations | BWeb, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. | CWeb only, and the listing names no integrations. |
| Best for | a real estate CRM with an IDX website | transaction workflows for an independent residential agent |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lofty and Realvolve. How we grade
Where they differ
- Lofty also covers marketing automation, AI agents, reports and email campaigns.
- Realvolve also covers templates, tasks and workflow automation.
At a glance
| Lofty | Realvolve | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $49 per user / month, billed monthly ($490 billed annually), plus a $99 one-time setup fee |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial. |
| Web | ||
| Made by | Lofty | Realvolve |
| Price read from | Not confirmed | realvolve.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Lofty
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
Realvolve
- Prices are for one user; extra seats, workflow add-ons and SMS or calling costs are quoted by the vendor.
- Setup fees apply: $99 for Essential and $199 for Professional, and hands-on coaching is priced separately.
- Essential has no SMS, dialer or Ellis assistance.
- The pricing sits on the homepage rather than a separate page, and the vendor describes the product as built for residential real estate.
Key features
Lofty
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
Realvolve
- Contact, property and transaction records
- One record system for people, properties and deals, with important dates and responsibilities attached.
- Workflow automation
- Both plans include 7 Essential workflows covering buyer, listing and transaction steps; more workflow packages cost extra.
- Relationship Builder
- A dashboard view that sorts contacts by relationship stage and suggests who to follow up with.
- Texting and calling
- Integrated SMS and a dialer are included on Professional only.
- Ellis assistant
- An operations assistant that surfaces priorities and prepares drafts and next steps for review.
- Teams
- Shared workflows and assigned responsibilities for teams, with pricing for extra users quoted by the vendor.
Plans
Lofty
Pricing could not be confirmed. See lofty.com.
Realvolve
Essential$49
per user / month, billed monthly ($490 billed annually)
Contact, property and transaction records, task tracking, 7 Essential workflows and 60 email templates. $99 one-time Smart Launch fee. No SMS, dialer or Ellis.
Professional$79
per user / month, billed monthly ($790 billed annually)
Essential plus integrated SMS and dialer, email and template content help, and daily CRM suggestions. $199 one-time Smart Launch fee.
Ways to pay less
Lofty
No public discounts listed.
Realvolve
- Annual discount
Annual billing
The pricing section lists $490 a year for Essential and $790 a year for Professional, against $49 and $79 a month.
Common questions
Which is cheaper, Lofty or Realvolve?
As of Nov 12, 2026, Lofty has no price we could confirm, and Realvolve starts at $49 per user / month, billed monthly ($490 billed annually), plus a $99 one-time setup fee.
Which has a free plan, Lofty or Realvolve?
As of Nov 12, 2026, neither Lofty nor Realvolve has a free plan. Realvolve has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.