Lofty review (2026): is it worth it?
Real estate CRM with IDX websites, AI agents and lead generation
Black Friday: is there a Lofty sale?
Lofty report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for a real estate CRM with an IDX website
Lofty bundles a real estate CRM, an IDX website and AI agents under four plan levels. Not one of them shows a price, and lead generation, the dialer, extra texting and the AI agents are all sold on top.
Who Lofty is for
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Who Lofty is not for
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
Why Lofty gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default.
- FFree plan and trialNo free plan and no trial is listed; the pricing page sends you to a demo.
- CFeaturesCRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons.
- CEase of useNo store rating on record. A CRM plus a website, drip plans and add-ons to set up.
- BPlatforms and integrationsWeb, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms.
What these grades rest on. Graded from this listing, whose facts were read from Lofty's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/lofty#review"><img src="https://toolgpa.com/badge/lofty.svg" alt="Lofty: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Lofty stands among CRM tools
Lofty's GPA of 1.8 is higher than 5 of the 72 other CRM tools we grade, and level with 11.
It stands best on platforms and integrations (B, above 10 of 72) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 73 CRM tools we grade, cut by the letter each got. Lofty’s own letter is outlined.
- CValue for moneyAbove 27 of 72, level with 36
- FFree plan and trialAbove 0 of 72, level with 11
- CFeaturesAbove 1 of 72, level with 33
- CEase of useAbove 1 of 72, level with 59
- BPlatforms and integrationsAbove 10 of 72, level with 55
Keep Lofty, or make your own?
Keep it
To replace Lofty you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 56 of the 72 other CRM tools grade higher.
What you could make
- Sales pipeline and reports: an app builder makes these well.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
- An AI agent, with the models and the safeguards behind it.
What this rests on. Lofty’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Lofty?
Lofty is a real estate platform that combines a CRM with IDX websites, marketing automation, transaction management and AI agents. It is sold in four plan levels for agents, teams, brokers and enterprises, with paid add-ons for lead generation, dialing and websites. It was previously branded Chime, a name that still appears in its asset hosting.
Worth knowing
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
Key features
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
Lofty pricing
We could not confirm Lofty’s current pricing from its own site, so we are not listing plans here. See lofty.com for current prices.
Works with
Lofty alternatives
- Lofty vs Follow Up Boss
Free trial · from $58/mo
- Lofty vs Real Geeks
From $399/mo
- Lofty vs Top Producer
From $179/mo
- Lofty vs Wise Agent
Free trial · from $49/mo
- Lofty vs Realvolve
Free trial · from $49/mo
Common questions
Does Lofty have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Lofty is listed for Web.
Does Lofty have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Lofty is listed for Web.
Is Lofty open source?
Lofty is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.