The Lofty Insider’s Guide
Everything we know about Lofty in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Lofty
The Insider’s Guide
Real estate CRM with IDX websites, AI agents and lead generation
Every plan, grade, refund rule and rival among CRM tools, read from Lofty’s own pages.
Made by Lofty · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Lofty’s own pages, its app-store listings and our grades. Every fact in it is on Lofty’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 5 of the 72 other CRM tools we grade
Lofty is a real estate platform that combines a CRM with IDX websites, marketing automation, transaction management and AI agents. It is sold in four plan levels for agents, teams, brokers and enterprises, with paid add-ons for lead generation, dialing and websites. It was previously branded Chime, a name that still appears in its asset hosting.
To get you started, here are 7 things to know about Lofty, taken from its own pages and our grades.
Not one of them shows a price, and lead generation, the dialer, extra texting and the AI agents are all sold on top.
- 1
Best for a real estate CRM with an IDX website
Lofty bundles a real estate CRM, an IDX website and AI agents under four plan levels.
- 2
It runs on Web
Web.
- 3
AI-powered CRM
Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- 4
IDX website
A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- 5
Smart Plans
Multi-step workflows that nurture leads across email, text, calls and direct mail.
- 6
A 1.8 GPA, above 5 of 72
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Lofty you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
Lofty at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Lofty
- Category
- CRM Software
- Our grade
- 1.8 GPA, weak
The report card
Best for a real estate CRM with an IDX website
Lofty bundles a real estate CRM, an IDX website and AI agents under four plan levels. Not one of them shows a price, and lead generation, the dialer, extra texting and the AI agents are all sold on top.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. |
| Free plan and trial | F | No free plan and no trial is listed; the pricing page sends you to a demo. |
| Features | C | CRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. |
| Ease of use | C | No store rating on record. A CRM plus a website, drip plans and add-ons to set up. |
| Platforms and integrations | B | Web, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Lofty is for
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Who it is not for
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
Good to know
Good for
- Real estate agents and teams who want a CRM and an IDX website from one vendor
- Brokerages that need lead routing, SSO or white-label options
Worth knowing
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Lofty's current pricing could not be confirmed from its own site.
No free plan and no trial is listed; the pricing page sends you to a demo.
We could not confirm Lofty’s current prices from its own site, so this guide lists no plans. lofty.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Real estate CRM with IDX websites, AI agents and lead generation. Here is what it does, as its own site describes it, and what it covers: AI features, sales pipeline, marketing automation, AI agents, reports, email campaigns, sMS marketing.
CRM, email and text campaigns, Smart Plans, an IDX site and transaction tools.
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
Where it runs
- Web
What it works with
- Google Calendar
- Outlook
- Gmail
- WordPress
Lofty is made by Lofty.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/72
Other CRM tools it is graded above
Lofty's GPA of 1.8 is higher than 5 of the 72 other CRM tools we grade, and level with 11.
It stands best on platforms and integrations (B, above 10 of 72) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 73 CRM tools we grade, cut by the letter each got. Lofty’s own letter is outlined.
- CValue for moneyAbove 27 of 72
- FFree plan and trialAbove 0 of 72
- CFeaturesAbove 1 of 72
- CEase of useAbove 1 of 72
- BPlatforms and integrationsAbove 10 of 72
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Lofty you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 56 of the 72 other CRM tools grade higher.
What you could make
- Sales pipeline and reports: an app builder makes these well.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
- An AI agent, with the models and the safeguards behind it.
What this rests on. Lofty’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Follow Up Boss, Real Geeks, Top Producer, Wise Agent and Realvolve
The 5 tools Lofty is most often weighed against, with where each one differs from it.
- 2.0GPA
Follow Up Boss
Free trial · from $58/mo
Real estate CRM that routes and follows up on incoming leads.
- Lofty also covers marketing automation, AI agents, email campaigns and sMS marketing.
- Follow Up Boss also covers shared inbox and workflow automation.
- 1.6GPA
Real Geeks
From $399/mo
Real estate platform with an IDX website, CRM and lead packages.
- Lofty also covers AI agents and reports.
- Real Geeks also covers call tracking.
- 1.8GPA
Top Producer
From $179/mo
Real estate CRM with MLS reports, workflows and optional lead gen.
- Lofty also covers marketing automation and AI agents.
- Top Producer also covers tasks and workflow automation.
- 2.0GPA
Wise Agent
Free trial · from $49/mo
Real estate CRM with lead tools, drip campaigns and transactions.
- Lofty also covers AI agents.
- Wise Agent also covers tasks.
- 1.8GPA
Realvolve
Free trial · from $49/mo
Real estate CRM with workflow automation for agents and teams.
- Lofty also covers marketing automation, AI agents, reports and email campaigns.
- Realvolve also covers templates, tasks and workflow automation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Lofty free?
No. Lofty is a paid product.
What platforms does Lofty work on?
Lofty is available on Web.
Does Lofty have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Lofty is listed for Web.
Does Lofty have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Lofty is listed for Web.
Is Lofty open source?
Lofty is not described as open source on its own site, as read on Nov 12, 2026.
What does Lofty integrate with?
Lofty's listing names Google Calendar, Outlook, Gmail and WordPress. A listing names up to eight integrations, so it may connect to more.
Who makes Lofty?
Lofty is made by a company of the same name.
What are the alternatives to Lofty?
The closest alternatives to Lofty in our directory are Follow Up Boss, Real Geeks, Top Producer, Wise Agent and Realvolve.
How does Lofty compare with other CRM tools?
Lofty's GPA of 1.8 is higher than 5 of the 72 other CRM tools we grade, and level with 11.
Could I make my own version of Lofty?
To replace Lofty you would be making email sent in volume that still reaches the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Lofty’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Lofty's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Lofty. Prices change, so check lofty.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Lofty, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/lofty
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Lofty: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/lofty
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/lofty/guide
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See our other guides
The best-graded CRM tools after Lofty, each with an Insider's Guide of its own.
- CRM Software Insider's GuideEvery one of the 73 CRM tools we grade, compared
- HubSpot Insider's GuideFree CRM at the center of a marketing, sales and service suite3.2 GPA
- Bigin by Zoho CRM Insider's GuidePipeline-based CRM from Zoho for small businesses2.8 GPA
- Bitrix24 Insider's GuideFlat-priced CRM with tasks, chat, video calls and a site builder2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Lofty’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Lofty is a trademark of its owner, and this guide is not made, paid for or approved by Lofty. Prices and plans change: check lofty.com before you buy.