The Creatio Insider’s Guide
Everything we know about Creatio in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Creatio
The Insider’s Guide
No-code platform with sales, marketing and service CRM products
Every plan, grade, refund rule and rival among CRM tools, read from Creatio’s own pages.
Made by Creatio · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Creatio’s own pages, its app-store listings and our grades. Every fact in it is on Creatio’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 5 of the 72 other CRM tools we grade
Creatio is a no-code workflow platform with CRM products for sales, marketing and service built on top of it. Customers pay a platform fee per user and add the products they need, also per user. The pricing page states a minimum purchase of $10,000 per year and a standard 3-year contract, so it is aimed at mid-size and larger organizations.
To get you started, here are 8 things to know about Creatio, taken from its own pages and our grades.
A no-code platform means building your own processes, with a learning curve.
- 1
Best for a no-code platform with sales, marketing and service
Creatio is a no-code platform with sales, marketing and service CRM products.
- 2
Paid plans start at $40 a month for each person
As its pricing page puts it: $40 per user / month platform fee, plus $15 per user / month for each CRM product.
- 3
It runs on Web
Web.
- 4
Sales
A CRM product for managing the sales cycle from lead to close, added to the platform at $15 per user a month.
- 5
Marketing
Campaign and lead-to-revenue tools. Beyond the per-user fee it is priced by marketing contacts and emails per contact.
- 6
Service
A customer service product with case handling and an optional self-service portal sold per year.
- 7
A 1.8 GPA, above 5 of 72
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Creatio you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Creatio at a glance
- Pricing
- Paid, from $40 per user / month platform fee, plus $15 per user / month for each CRM product
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Creatio
- Category
- CRM Software
- Our grade
- 1.8 GPA, weak
The report card
Best for a no-code platform with sales, marketing and service
Creatio is a no-code platform with sales, marketing and service CRM products. The page states a $10,000 a year minimum and a standard three-year term, so it is built for mid-size and larger buyers.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $40 per user a month for the platform plus $15 for each product, with a 5-user minimum and a $10,000 a year minimum purchase, which is well above the $99 where the dearest tenth of CRM tools starts. |
| Free plan and trial | D | The page links to free trial terms, but the listing records no trial length or card terms and we could not read them. |
| Features | B | Sales, marketing and service products, no-code workflows and apps, AI Studio and extra user types. Nothing in the listing is missing from the job. |
| Ease of use | C | No store rating on record. A no-code platform means building your own processes, with a learning curve. |
| Platforms and integrations | C | Web only, and the listing names no integrations. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Creatio is for
- Fits if you run a mid-size company and want to build your own sales and service processes
- Works for teams that will commit for three years
Who it is not for
- Pricey if you are small: a $10,000 a year minimum for new customers
- Watch out: a standard 3-year contract term, and prices exclude taxes
- Watch out: support adds 10% or 20% of the subscription, and AI credit packages start at $5,000 a year
- Skip it if you want one person's CRM, as there is a 5-user minimum
Good to know
Good for
- Mid-size and larger firms that want CRM and workflow automation on one platform
- Teams that plan to build custom apps and processes without writing code
Worth knowing
- The pricing page states a $10,000 per year minimum purchase for new customers and a standard 3-year contract term.
- Prices exclude taxes, and the page does not say whether per-user prices are billed monthly or annually.
- Support is a percentage of the subscription: Business Support adds 10% and Premium Support 20%.
- AI credit packages start at $5,000 a year, and external customer portals are priced per year by audience size.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$40
A month to start, for each person
Creatio is a paid product, starting at $40 per user / month platform fee, plus $15 per user / month for each CRM product.
The page links to free trial terms, but the listing records no trial length or card terms and we could not read them.
Growth
$40
per user / month platform fee, 5-user minimum
Platform plan for small and mid-size businesses, with Creatio Business and AI Studio. Sales, Marketing and Service are $15 per user / month each.
Enterprise
$75
per user / month platform fee, 5-user minimum
Platform plan for running automation across teams, with Creatio Business and AI Studio, and extra user types. Products are $15 per user / month each.
Unlimited
Custom
Platform, Sales, Marketing, Service and AI Studio with no limits on users, agents, apps or API calls. Priced by sales.
Read from creatio.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
No-code platform with sales, marketing and service CRM products. Here is what it does, as its own site describes it, and what it covers: AI features, sales pipeline, marketing automation, workflow automation, no-code, help desk.
Sales, marketing and service products, no-code workflows and apps, AI Studio and extra user types.
- Sales
- A CRM product for managing the sales cycle from lead to close, added to the platform at $15 per user a month.
- Marketing
- Campaign and lead-to-revenue tools. Beyond the per-user fee it is priced by marketing contacts and emails per contact.
- Service
- A customer service product with case handling and an optional self-service portal sold per year.
- No-code workflows and apps
- The platform includes visual designers for building applications and workflows without code, with AI coding agents named in the Business Studio.
- AI Studio and AI packages
- AI Studio manages enterprise AI agents. Prepaid AI credit packages are sold separately, starting at $5,000 a year.
- Extra user types
- Enterprise and Unlimited add limited-internal, mobile-only and external portal users at $12 per user a month for the first three.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Creatio is made by Creatio.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/72
Other CRM tools it is graded above
Creatio's GPA of 1.8 is higher than 5 of the 72 other CRM tools we grade, and level with 11.
It stands best on features (B, above 35 of 72) and worst on value for money (D, above 0).
Its paid plans start at $40 a month for each person, against a middle price of $27.92 for the category: 44 of the 66 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 31 tools score higher and cost less.
Each grade against the category
Every bar is all 73 CRM tools we grade, cut by the letter each got. Creatio’s own letter is outlined.
- DValue for moneyAbove 0 of 72
- DFree plan and trialAbove 12 of 72
- BFeaturesAbove 35 of 72
- CEase of useAbove 1 of 72
- CPlatforms and integrationsAbove 0 of 72
Price against what you get
Each dot is one of 67 CRM tools. Further left costs less; higher up scores better on features, ease of use and platforms. Creatio is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Creatio you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 56 of the 72 other CRM tools grade higher. It costs $480 a year.
What you could make
- Sales pipeline and help desk: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- A builder that other people can use without writing code.
- Email sent in volume that still reaches the inbox.
- It is priced for each person, which means accounts and billing for a team.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Creatio’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Salesforce, Microsoft Dynamics 365 Sales, Zoho CRM, Bitrix24 and Vtiger
The 5 tools Creatio is most often weighed against, with where each one differs from it.
- 2.8GPA
Salesforce
Free plan · from $25/mo
CRM platform for sales teams with AI agents and a free 2-user suite.
- Salesforce has a free plan. Creatio does not.
- Only Salesforce lists iOS and Android apps.
- Only Salesforce lists a browser extension.
- 2.2GPA
Microsoft Dynamics 365 Sales
Free trial · from $65/mo
Microsoft's sales CRM with Copilot and prebuilt sales agents.
- Only Microsoft Dynamics 365 Sales lists iOS and Android apps.
- Creatio also covers marketing automation, no-code and help desk.
- Microsoft Dynamics 365 Sales also covers AI agents and reports.
- 2.6GPA
Zoho CRM
Free plan · from $14/mo
Sales CRM with a free edition, process automation and Zia AI.
- Zoho CRM has a free plan. Creatio does not.
- Only Zoho CRM lists iOS and Android apps.
- Creatio also covers marketing automation, no-code and help desk.
- 2.8GPA
Bitrix24
Free plan · from $49/mo
Flat-priced CRM with tasks, chat, video calls and a site builder.
- Bitrix24 has a free plan. Creatio does not.
- Only Bitrix24 lists macOS, Windows, Linux, iOS and Android apps.
- Bitrix24 is self-hostable, according to its own site.
- 2.8GPA
Vtiger
Free plan · from $12/mo
All-in-one CRM with a free cloud plan and an open-source edition.
- Vtiger has a free plan. Creatio does not.
- Only Vtiger lists iOS and Android apps.
- Vtiger is open source and self-hostable, according to its own site.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Creatio free?
No. Creatio is a paid product, starting at $40 per user / month platform fee, plus $15 per user / month for each CRM product.
How much does Creatio cost?
Creatio lists 3 plans. Growth: $40 per user / month platform fee, 5-user minimum.
What platforms does Creatio work on?
Creatio is available on Web.
Does Creatio have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Creatio is listed for Web.
Does Creatio have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Creatio is listed for Web.
Is Creatio open source?
Creatio is not described as open source on its own site, as read on Nov 12, 2026.
Who makes Creatio?
Creatio is made by a company of the same name.
What are the alternatives to Creatio?
The closest alternatives to Creatio in our directory are Salesforce, Microsoft Dynamics 365 Sales, Zoho CRM, Bitrix24 and Vtiger.
How does Creatio compare with other CRM tools?
Creatio's GPA of 1.8 is higher than 5 of the 72 other CRM tools we grade, and level with 11.
Is Creatio good value for money?
ToolGPA grades Creatio D for value for money. Its paid plans start at $40 a month for each person, against a middle price of $27.92 for the category: 44 of the 66 others that charge start lower.
Could I make my own version of Creatio?
To replace Creatio you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Creatio’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Creatio's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Creatio. Prices change, so check creatio.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Creatio, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/creatio
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Creatio: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/creatio
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/creatio/guide
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See our other guides
The best-graded CRM tools after Creatio, each with an Insider's Guide of its own.
- CRM Software Insider's GuideEvery one of the 73 CRM tools we grade, compared
- HubSpot Insider's GuideFree CRM at the center of a marketing, sales and service suite3.2 GPA
- Bigin by Zoho CRM Insider's GuidePipeline-based CRM from Zoho for small businesses2.8 GPA
- Bitrix24 Insider's GuideFlat-priced CRM with tasks, chat, video calls and a site builder2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Creatio’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Creatio is a trademark of its owner, and this guide is not made, paid for or approved by Creatio. Prices and plans change: check creatio.com before you buy.