Keap vs Ortto (2026): which should you pick?
As of Nov 13, 2026, Ortto grades higher than Keap: 2.4 against 2.2 out of 4.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Ortto grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keap
CRM with sales and marketing automation for small businesses
Free trial · from $299/mo
Ortto
Customer data, marketing automation and analytics in one platform
Free trial
Which one is for you
Pick Keap if
- Fits if you want CRM, marketing automation and payments in one product
- Works for service businesses that book appointments and send invoices
Look elsewhere if
- Pricey if you're a one- or two-person shop, at $299 a month before the setup package
- Skip it if you're outside the US and want text marketing, which is US only
- Not for you if you hate contracts, as leaving an annual one early costs a $299 fee
- Watch out: the price covers 2 users and 1,500 contacts, with $39 per extra user and more for more contacts
- Tight if you want to try it properly: the trial caps you at 25 emails, with no payments or texting
Pick Ortto if
- Fits if you want customer data and automated journeys in one tool
- Works for ecommerce and software teams that use Shopify or Salesforce
Look elsewhere if
- Skip it if you need a price before you start, as no price list could be read
- Not for you if you want to pay monthly on larger plans, which need a 12-month commitment
- Watch out: SMS is billed separately and is not in the trial
- Watch out: annual plans cannot be downgraded during the term
How we grade them
| 2.2GPAKeapFair | 2.4GPAOrttoFair | |
|---|---|---|
| Value for money | D$299 a month for 2 users works out around $150 a head, when the CRMs here sit near $24 and the dearest tenth starts at $65. Extra users are $39, more contacts cost more, and new customers must buy a setup package listed at $1,500, shown at $500. You do get the whole platform. | CNo public price list could be read, because the pricing page returns not-found. It sits at the ordinary grade. |
| Free plan and trial | CNo free plan. There's a 14-day trial with no card, which is something. But it's capped at 25 emails and can't take payments or send texts, so you won't see the whole thing before you pay. | C14-day free trial with up to 10,000 contacts and 100 email sends, no card needed. SMS is not included, and there is no free plan. |
| Features | BContacts with tags and lead scoring, a drag-and-drop automation builder, email and text marketing, a pipeline, a booking link, quotes, invoices, payments, landing pages and forms, all in the one plan with nothing held back. Texting is US only, and the integration list runs to five names. | BCustomer data platform, journey builder, forms and popups, live chat, analytics, AI features and an MCP server. SMS is billed separately, but nothing is missing from the core marketing job. |
| Ease of use | C4.4 from about 1,800 App Store ratings, just under our bar for a B. And Keap makes new customers buy an implementation package, which tells you plainly this isn't a sign-up-and-go tool. | CNo store rating on record. You connect your data sources and build journeys before it does anything. |
| Platforms and integrations | BWeb, iPhone and Android, with no desktop app. It works with Gmail, Outlook, Zapier, PayPal and Stripe, and there's an API for wiring up the rest, though five integrations is a short list for this money. | BWeb, with Salesforce and Shopify listed. No desktop or phone app is shown. |
| Best for | small businesses wanting CRM and automation in one | customer data, journeys and analytics in one platform |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keap and Ortto. How we grade
Where they differ
- Keap also covers booking links, sales pipeline, workflow automation and invoicing.
- Ortto also covers email campaigns, live chat, help center and sMS marketing.
In commonWebMarketing automationForms
At a glance
| Keap | Ortto | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $299 / month for 2 users, billed monthly ($2,988 billed annually) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; limited to 25 emails, with no payments or texting | 14-day free trial with up to 10,000 contacts and up to 100 email sends; SMS is not included |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Keap (part of Thryv) | Ortto |
| Price read from | keap.com | Not confirmed |
| Checked | Oct 5, 2026 | Nov 13, 2026 |
Worth knowing
Keap
- There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
- A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
- The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
- Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.
Ortto
- No public price list could be read: the pricing page address returns a not-found page.
- The help center says larger plans need a minimum 12-month commitment, and that annual plans cannot be downgraded during the term.
- SMS is billed separately and is not part of the 14-day trial.
- Contact tiers set the email volume; more email volume is bought separately.
Key features
Keap
- CRM and contact segmentation
- Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.
- Sales and marketing automation
- A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.
- Email and text marketing
- Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.
- Sales pipeline and appointments
- A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.
- Quotes, invoices and payments
- Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.
- Landing pages and forms
- Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.
Ortto
- Customer data platform
- Brings customer data from connected sources together in one place, with lead scoring and data tracking.
- Journey builder
- Builds automated marketing journeys that send email, SMS, push notifications and in-app messages.
- Forms, popups and surveys
- Captures contacts and responses through forms, popups and surveys that feed the same data.
- Live chat and knowledge base
- Talk and Inbox handle live chat and support conversations, and a knowledge base is built in.
- Analytics
- Reports on marketing and customer activity from the same data platform.
- AI features and MCP server
- Ortto AI is part of the platform, and an MCP server lets an AI agent analyze data and manage campaigns.
Plans
Keap
Keap$299
per month for 2 users and 1,500 contacts, billed monthly
The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts.
Ortto
Pricing could not be confirmed. See ortto.com.
Ways to pay less
Keap
- Annual discount
Lower rate with annual billing
Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.
Ortto
No public discounts listed.
Common questions
Which is cheaper, Keap or Ortto?
As of Nov 13, 2026, Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually), and Ortto has no price we could confirm.
Which has a free plan, Keap or Ortto?
As of Nov 13, 2026, neither Keap nor Ortto has a free plan. Both have a free trial.
Which platforms do Keap and Ortto run on?
As of Nov 13, 2026, only Keap lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.