Maropost vs Ontraport (2026): which should you pick?
As of Nov 13, 2026, Ontraport grades higher than Maropost: 2.4 against 2.0 out of 4.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Ontraport grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Maropost
Ecommerce platform with email and SMS marketing and a helpdesk
Ontraport
CRM with marketing automation, payments and membership sites
Which one is for you
Pick Maropost if
- Fits if you run an online store and want email, SMS and a helpdesk from one vendor
- Works for lists up to 50K contacts on the Build plan
Look elsewhere if
- Tight if you pick Build: 5 lists, 5 journeys and 1 landing page
- Pricey if you want SMS, which has a $250 US setup fee and a monthly tier from $75
- Watch out: the vendor says the plans are for ecommerce, and others should contact sales
- Watch out: Build gets no annual discount, and the trial length is not stated
Pick Ontraport if
- Fits if you sell courses or memberships and want pages, forms and checkout in one place
- Works for teams that need custom record types and pipelines for more than sales
Look elsewhere if
- Skip it if you want a free plan, as accounts need a paid plan after the 14-day trial
- Not for you if you want to compare prices first, since none is on record here
- Tight if you'd rather not commit, because an annual subscription is refunded only in the first 30 days
- Watch out: Shopify and QuickBooks run through third-party connectors like Zapier or Connex
- Skip it if you're on an iPad or want a desktop app, as the iOS app is iPhone only and there's no desktop app
How we grade them
| 2.0GPAMaropostFair | 2.4GPAOntraportFair | |
|---|---|---|
| Value for money | CBuild is $29 a month for 50K contacts, equal to the category's middle, and the next tier is $240 a month billed annually. SMS and the other clouds are priced on top. | CWe can't put a number on it: no price is on record, because Ontraport's pricing page wouldn't load for our reader. An archived copy says an annual subscription comes with two months free. A listing that can't say what it costs lands in the middle of our ladder, no better. |
| Free plan and trial | CA free trial of Marketing Cloud, Service Cloud and Commerce Cloud, with no length or card detail on record. There is no free plan. | CNo free plan is described. Accounts start with a 14-day trial on any plan, with no credit card, going by the pricing page as archived in July 2026. After that you need a paid plan. |
| Features | CEmail campaigns and journeys, SMS, segmentation and forms, plus Commerce and Service Clouds. Build has 5 lists, 5 journeys and 1 landing page, and SMS has its own fees. | BAs many drag-and-drop pipelines as you need, lead scoring and routing, email and SMS campaigns, order forms with upsells, a page and form builder, membership sites, custom record types and a shared inbox. The CRM job and most of the shop around it. |
| Ease of use | CNo store rating on record. You set up lists, journeys and an SMS number. | CNo rating on record, and this is a platform rather than an app: campaigns, order forms, pages and membership access all have to be built before a customer sees anything. The builders are drag and drop and need no coding. |
| Platforms and integrations | CWeb only on the pages read, with no integrations listed. | BWeb, iPhone and Android, with the shared inbox in the phone app and no desktop app. It connects to Stripe, Zoom, WordPress, JotForm and Zapier, and there's an API, but Shopify and QuickBooks go through third-party connectors and the iOS app is iPhone only. |
| Best for | email and SMS marketing inside an ecommerce suite | selling courses and memberships from one platform |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Maropost and Ontraport. How we grade
Where they differ
- Maropost also covers email campaigns, help desk, sMS marketing and online store.
- Ontraport also covers booking links, shared inbox, sales pipeline, workflow automation and forms.
At a glance
| Maropost | Ontraport | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $29 per month for up to 50K contacts (Marketing Cloud Build) | Not published |
| Free plan | None | None |
| Free trial | Free trial of Marketing Cloud, Service Cloud and Commerce Cloud; length not stated | 14-day free trial on all plans, no credit card required (per the pricing page as archived on 22 July 2026) |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Maropost | Ontraport, Inc. |
| Price read from | maropost.com | Not confirmed |
| Checked | Nov 13, 2026 | Oct 5, 2026 |
Worth knowing
Maropost
- SMS is not in the subscription: it has a one-time setup fee ($250 in the US) and a prepaid monthly tier starting at $75 for 5,000 segments.
- The Build tier gets no annual discount; the other tiers are 20% less on annual billing.
- Commerce Cloud costs $29 to $1,999 a month and Service Cloud $29 to $899 a month at monthly billing, scaling with sales and ticket volume.
- The vendor says the plans shown are designed for ecommerce businesses and asks other users, such as affiliate marketers, to contact sales.
Ontraport
- No free plan is described; accounts start with a 14-day trial and then need a paid plan.
- An annual subscription is a commitment for the year; a full refund is offered if you cancel within the first 30 days after signing up.
- The iOS app is listed for iPhone only.
- Some integrations, such as Shopify and QuickBooks, run through third-party connectors like Zapier or Connex.
Key features
Maropost
- Email campaigns and journeys
- Email campaigns with dynamic content, A/B experimentation and automated customer journeys; concurrent journeys are capped by tier.
- SMS marketing
- SMS is a separate add-on with a setup fee and prepaid monthly tiers, billed per message segment.
- Segmentation and forms
- Lists and segments, smart forms and landing pages, with eRFM reporting from the Essentials tier.
- Commerce Cloud
- A separate storefront, catalog and checkout product whose plans scale with monthly sales (GMV).
- Service Cloud
- An ecommerce helpdesk where tickets carry order history, priced by monthly ticket volume with unlimited agents.
Ontraport
- Sales CRM and pipelines
- Drag-and-drop pipelines track contacts through any process, with as many pipelines as needed, plus lead scoring and routing and a unified history for each contact.
- Marketing automation
- Automated campaigns send email and SMS, with tracking and attribution tools and a Meta custom audiences integration.
- Payments
- Order forms take payments, with upsells and order bumps, recovery of declined charges, a customer center, and partner programs with referral tracking.
- Pages, forms and membership sites
- A drag-and-drop page builder, form builder and access controls are used to build online courses, customer portals and membership sites without coding.
- Custom objects
- Beyond contacts, deals and companies, you can create new record types and relate them to each other, then automate processes around them.
- Shared inbox
- Email and SMS conversations with customers are handled in one shared inbox, which is also available in the mobile app.
Plans
Maropost
Marketing Cloud Build$29
per month for up to 50K contacts and 300K emails
Email campaigns, A/B tests, 5 lists, 5 concurrent journeys, 2 smart forms and 1 landing page. No annual discount on this tier.
Marketing Cloud Essentials$240
per month for up to 250K contacts, billed annually ($299 monthly)
Everything in Build plus 2M emails, eRFM reporting, unlimited lists and 10 journeys.
Marketing Cloud Professional$720
per month for up to 1M contacts, billed annually ($899 monthly)
Everything in Essentials plus 10M emails, unlimited forms and pages, 15 journeys.
Marketing Cloud Enterprise$1,440
per month for up to 5M contacts, billed annually ($1,799 monthly)
Everything in Professional plus 50M emails, relational tables, SQL queries, unlimited journeys.
Ontraport
Pricing could not be confirmed. See ontraport.com.
Ways to pay less
Maropost
- Other savings
Black Friday: 30% off the first year
The pricing page shows 30% off the first year on an annual contract, or 30% off the first 3 months on monthly billing, with free onboarding. No end date is shown and the offer is claimed by booking a demo.
- Annual discount
20% off with annual billing
Annual billing is 20% off the Essentials, Professional and Enterprise tiers.
Ontraport
- Annual discount
Two months free on an annual subscription
Ontraport's pricing FAQ, as archived in July 2026, says an annual subscription commits you for the year and comes with two months free.
Common questions
Which is cheaper, Maropost or Ontraport?
As of Nov 13, 2026, Maropost starts at $29 per month for up to 50K contacts (Marketing Cloud Build), and Ontraport has no price we could confirm.
Which has a free plan, Maropost or Ontraport?
As of Nov 13, 2026, neither Maropost nor Ontraport has a free plan. Both have a free trial.
Which platforms do Maropost and Ontraport run on?
As of Nov 13, 2026, only Ontraport lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.