Keap vs Maropost (2026): which should you pick?
As of Nov 13, 2026, Keap grades higher than Maropost: 2.2 against 2.0 out of 4.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Keap grades higher on features and platforms. Maropost grades higher on value for money. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Keap
CRM with sales and marketing automation for small businesses
Maropost
Ecommerce platform with email and SMS marketing and a helpdesk
Which one is for you
Pick Keap if
- Fits if you want CRM, marketing automation and payments in one product
- Works for service businesses that book appointments and send invoices
Look elsewhere if
- Pricey if you're a one- or two-person shop, at $299 a month before the setup package
- Skip it if you're outside the US and want text marketing, which is US only
- Not for you if you hate contracts, as leaving an annual one early costs a $299 fee
- Watch out: the price covers 2 users and 1,500 contacts, with $39 per extra user and more for more contacts
- Tight if you want to try it properly: the trial caps you at 25 emails, with no payments or texting
Pick Maropost if
- Fits if you run an online store and want email, SMS and a helpdesk from one vendor
- Works for lists up to 50K contacts on the Build plan
Look elsewhere if
- Tight if you pick Build: 5 lists, 5 journeys and 1 landing page
- Pricey if you want SMS, which has a $250 US setup fee and a monthly tier from $75
- Watch out: the vendor says the plans are for ecommerce, and others should contact sales
- Watch out: Build gets no annual discount, and the trial length is not stated
How we grade them
| 2.2GPAKeapFair | 2.0GPAMaropostFair | |
|---|---|---|
| Value for money | D$299 a month for 2 users works out around $150 a head, when the CRMs here sit near $24 and the dearest tenth starts at $65. Extra users are $39, more contacts cost more, and new customers must buy a setup package listed at $1,500, shown at $500. You do get the whole platform. | CBuild is $29 a month for 50K contacts, equal to the category's middle, and the next tier is $240 a month billed annually. SMS and the other clouds are priced on top. |
| Free plan and trial | CNo free plan. There's a 14-day trial with no card, which is something. But it's capped at 25 emails and can't take payments or send texts, so you won't see the whole thing before you pay. | CA free trial of Marketing Cloud, Service Cloud and Commerce Cloud, with no length or card detail on record. There is no free plan. |
| Features | BContacts with tags and lead scoring, a drag-and-drop automation builder, email and text marketing, a pipeline, a booking link, quotes, invoices, payments, landing pages and forms, all in the one plan with nothing held back. Texting is US only, and the integration list runs to five names. | CEmail campaigns and journeys, SMS, segmentation and forms, plus Commerce and Service Clouds. Build has 5 lists, 5 journeys and 1 landing page, and SMS has its own fees. |
| Ease of use | C4.4 from about 1,800 App Store ratings, just under our bar for a B. And Keap makes new customers buy an implementation package, which tells you plainly this isn't a sign-up-and-go tool. | CNo store rating on record. You set up lists, journeys and an SMS number. |
| Platforms and integrations | BWeb, iPhone and Android, with no desktop app. It works with Gmail, Outlook, Zapier, PayPal and Stripe, and there's an API for wiring up the rest, though five integrations is a short list for this money. | CWeb only on the pages read, with no integrations listed. |
| Best for | small businesses wanting CRM and automation in one | email and SMS marketing inside an ecommerce suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keap and Maropost. How we grade
Price against what you get
Keap starts at $299 a month and scores 2.7 out of 4 on features, ease of use and platforms. Maropost starts at $29 a month and scores 2.0.
Keap scores higher, and starts $270 a month higher: the question is whether the extra is worth that to you. Of the other CRM tools on the chart, 9 score higher than Keap for less, and 38 score higher than Maropost for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Keap also covers booking links, sales pipeline, workflow automation, forms and invoicing.
- Maropost also covers email campaigns, help desk, sMS marketing and online store.
At a glance
| Keap | Maropost | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $299 / month for 2 users, billed monthly ($2,988 billed annually) | $29 per month for up to 50K contacts (Marketing Cloud Build) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; limited to 25 emails, with no payments or texting | Free trial of Marketing Cloud, Service Cloud and Commerce Cloud; length not stated |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Keap (part of Thryv) | Maropost |
| Price read from | keap.com | maropost.com |
| Checked | Oct 5, 2026 | Nov 13, 2026 |
Worth knowing
Keap
- There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
- A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
- The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
- Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.
Maropost
- SMS is not in the subscription: it has a one-time setup fee ($250 in the US) and a prepaid monthly tier starting at $75 for 5,000 segments.
- The Build tier gets no annual discount; the other tiers are 20% less on annual billing.
- Commerce Cloud costs $29 to $1,999 a month and Service Cloud $29 to $899 a month at monthly billing, scaling with sales and ticket volume.
- The vendor says the plans shown are designed for ecommerce businesses and asks other users, such as affiliate marketers, to contact sales.
Key features
Keap
- CRM and contact segmentation
- Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.
- Sales and marketing automation
- A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.
- Email and text marketing
- Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.
- Sales pipeline and appointments
- A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.
- Quotes, invoices and payments
- Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.
- Landing pages and forms
- Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.
Maropost
- Email campaigns and journeys
- Email campaigns with dynamic content, A/B experimentation and automated customer journeys; concurrent journeys are capped by tier.
- SMS marketing
- SMS is a separate add-on with a setup fee and prepaid monthly tiers, billed per message segment.
- Segmentation and forms
- Lists and segments, smart forms and landing pages, with eRFM reporting from the Essentials tier.
- Commerce Cloud
- A separate storefront, catalog and checkout product whose plans scale with monthly sales (GMV).
- Service Cloud
- An ecommerce helpdesk where tickets carry order history, priced by monthly ticket volume with unlimited agents.
Plans
Keap
Keap$299
per month for 2 users and 1,500 contacts, billed monthly
The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts.
Maropost
Marketing Cloud Build$29
per month for up to 50K contacts and 300K emails
Email campaigns, A/B tests, 5 lists, 5 concurrent journeys, 2 smart forms and 1 landing page. No annual discount on this tier.
Marketing Cloud Essentials$240
per month for up to 250K contacts, billed annually ($299 monthly)
Everything in Build plus 2M emails, eRFM reporting, unlimited lists and 10 journeys.
Marketing Cloud Professional$720
per month for up to 1M contacts, billed annually ($899 monthly)
Everything in Essentials plus 10M emails, unlimited forms and pages, 15 journeys.
Marketing Cloud Enterprise$1,440
per month for up to 5M contacts, billed annually ($1,799 monthly)
Everything in Professional plus 50M emails, relational tables, SQL queries, unlimited journeys.
Ways to pay less
Keap
- Annual discount
Lower rate with annual billing
Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.
Maropost
- Other savings
Black Friday: 30% off the first year
The pricing page shows 30% off the first year on an annual contract, or 30% off the first 3 months on monthly billing, with free onboarding. No end date is shown and the offer is claimed by booking a demo.
- Annual discount
20% off with annual billing
Annual billing is 20% off the Essentials, Professional and Enterprise tiers.
Common questions
Which is cheaper, Keap or Maropost?
As of Nov 13, 2026, Maropost is cheaper to start with: $29 a month, against $299 a month for Keap. Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually), and Maropost starts at $29 per month for up to 50K contacts (Marketing Cloud Build).
Which has a free plan, Keap or Maropost?
As of Nov 13, 2026, neither Keap nor Maropost has a free plan. Both have a free trial.
Which platforms do Keap and Maropost run on?
As of Nov 13, 2026, only Keap lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.