Follow Up Boss vs Market Leader (2026): which should you pick?
As of Nov 13, 2026, Follow Up Boss grades higher than Market Leader: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Follow Up Boss grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Follow Up Boss
Real estate CRM that routes and follows up on incoming leads
Market Leader
Real estate CRM, websites and exclusive lead packages for agents
Which one is for you
Pick Follow Up Boss if
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Look elsewhere if
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
Pick Market Leader if
- Fits if you lead a small real estate team and want a shared CRM and website
- Works for agents who want Zillow and Realtor.com leads in one system
Look elsewhere if
- Skip it if you are a solo agent who wants a price, as Professional is quoted on a call
- Pricey if your team is over 10, since the page does not say what more people cost
- Watch out: lead generation packages are sold apart from the Teams price
- Watch out: the phone platforms for its mobile app are not named
How we grade them
| 2.0GPAFollow Up BossFair | 1.8GPAMarket LeaderWeak | |
|---|---|---|
| Value for money | C$58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. | C$329 a month for up to 10 team members, about $33 a head, which is near the category middle of $29. Professional for one agent has no published price. |
| Free plan and trial | DA 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. | FNo free plan and no trial on record, so the first step is a demo or a quote. |
| Features | CLead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. | CCRM, automated lead engagement, lead intel, a marketing center and websites with MLS listings. Lead generation is a separate product, and larger teams are not priced. |
| Ease of use | CNo store rating on record. Lead sources and action plans have to be set up. | CNo store rating on record. A website, lead routing and campaigns need setting up. |
| Platforms and integrations | BWeb only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. | BWeb with Zillow, Trulia and Realtor.com links. A mobile app is mentioned, but its platforms are not named. |
| Best for | following up on real estate leads | a real estate CRM and website for agents |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Follow Up Boss and Market Leader. How we grade
Price against what you get
Follow Up Boss starts at $58 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Market Leader starts at $329 a month and scores 2.3.
They score the same, and Follow Up Boss starts $271 a month lower. Of the other CRM tools on the chart, 38 score higher than Follow Up Boss for less, and 45 score higher than Market Leader for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Follow Up Boss also covers shared inbox and reports.
- Market Leader also covers marketing automation and email campaigns.
At a glance
| Follow Up Boss | Market Leader | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $58 per user / month, billed annually ($69 billed monthly) | $329 per month for up to 10 team members |
| Free plan | None | None |
| Free trial | 14-day free trial, no contract | None listed |
| Web | ||
| Made by | Follow Up Boss | Constellation1 Inc. |
| Price read from | followupboss.com | marketleader.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Follow Up Boss
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
Market Leader
- Professional has no published price: the vendor says it quotes pricing after a consultation.
- The lead generation products are separate offerings with their own pricing, not part of the Teams price.
- The vendor lists a mobile app but its pages do not say which phone platforms it supports.
- The Teams page prices up to 10 members at $329 and does not say what a larger team pays.
Key features
Follow Up Boss
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
Market Leader
- Real estate CRM
- Contact records with reminders and daily to-dos, advanced filters and groups, and lead conversion action plans, with 40+ lead sources such as Zillow and Realtor.com feeding it.
- Automated lead engagement
- New leads get listing alerts and automated welcome emails and texts; the Teams edition lists an 18-step drip campaign.
- Lead intel
- Tracks which contacts visited the agent's website and which properties they viewed or saved, to show who to contact first.
- Marketing center
- A library of 1,500+ customizable print and email campaign templates and long-term drip campaigns for a whole contact database.
- Websites with MLS listings
- A drag-and-drop website builder with lead capture forms for showings and home valuations, connected to the agent's MLS.
- Lead generation packages
- Leads Direct (search-ad leads), HouseValues (seller leads) and Network Boost (Facebook and Instagram leads), each sold with a monthly lead commitment.
Plans
Follow Up Boss
Grow$58
per user / month, billed annually ($69 billed monthly)
For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on.
Pro$416
per month for 10 users, billed annually ($499 billed monthly)
Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing.
Platform$833
per month for 30 users, billed annually ($1000 billed monthly)
Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing.
Market Leader
Market Leader ProfessionalCustom
CRM, website, marketing center and lead nurture for one agent. The vendor quotes the price after a consultation.
Market Leader Teams$329
per month for up to 10 team members
Shared contacts and tasks, lead routing, shared marketing library, website and mobile CRM app, with per-agent reporting.
Ways to pay less
Follow Up Boss
- Annual discount
2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
Market Leader
No public discounts listed.
Common questions
Which is cheaper, Follow Up Boss or Market Leader?
As of Nov 13, 2026, Follow Up Boss starts at $58 per user / month, billed annually ($69 billed monthly), and Market Leader starts at $329 per month for up to 10 team members. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Follow Up Boss or Market Leader?
As of Nov 13, 2026, neither Follow Up Boss nor Market Leader has a free plan. Follow Up Boss has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.