Market Leader vs Top Producer (2026): which should you pick?
As of Nov 13, 2026, Market Leader and Top Producer share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money, where Market Leader grades higher, or features, where Top Producer does.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Market Leader
Real estate CRM, websites and exclusive lead packages for agents
Top Producer
Real estate CRM with MLS reports, workflows and optional lead gen
Which one is for you
Pick Market Leader if
- Fits if you lead a small real estate team and want a shared CRM and website
- Works for agents who want Zillow and Realtor.com leads in one system
Look elsewhere if
- Skip it if you are a solo agent who wants a price, as Professional is quoted on a call
- Pricey if your team is over 10, since the page does not say what more people cost
- Watch out: lead generation packages are sold apart from the Teams price
- Watch out: the phone platforms for its mobile app are not named
Pick Top Producer if
- Fits if you are a real estate agent who wants a CRM tied to MLS data
- Makes sense if you are a team that wants one flat price for 5, 10 or 25 users
Look elsewhere if
- Pricey if you are alone: $179 a user is the entry price
- Watch out: leads and farming start at $479 and $599 a month, and Smart Targeting is quote-only
- Watch out: the website is $35 a user and FiveStreet $25 a user, both monthly
- Skip it if you want a trial or checkout, because the page asks you to call or request info
How we grade them
| 1.8GPAMarket LeaderWeak | 1.8GPATop ProducerWeak | |
|---|---|---|
| Value for money | C$329 a month for up to 10 team members, about $33 a head, which is near the category middle of $29. Professional for one agent has no published price. | D$179 a user a month, against a dearest-tenth threshold of $99. Team plans run from $399 for 5 users. |
| Free plan and trial | FNo free plan and no trial on record, so the first step is a demo or a quote. | FNo free plan and no trial is stated on the pricing page. |
| Features | CCRM, automated lead engagement, lead intel, a marketing center and websites with MLS listings. Lead generation is a separate product, and larger teams are not priced. | BCRM, follow-up, MLS market reports, AI Author and transaction management. Nothing in the listing is missing for an agent. |
| Ease of use | CNo store rating on record. A website, lead routing and campaigns need setting up. | CNo store rating on record. MLS feeds and follow-up plans to set up. |
| Platforms and integrations | BWeb with Zillow, Trulia and Realtor.com links. A mobile app is mentioned, but its platforms are not named. | BWeb, with Google Calendar, Outlook, Apple Calendar and FiveStreet. No phone apps are listed. |
| Best for | a real estate CRM and website for agents | a real estate CRM tied to MLS data and market reports |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Market Leader and Top Producer. How we grade
Price against what you get
Market Leader starts at $329 a month and scores 2.3 out of 4 on features, ease of use and platforms. Top Producer starts at $179 a month for each person and scores 2.7.
Top Producer scores higher and starts $150 a month lower. Of the other CRM tools on the chart, 45 score higher than Market Leader for less, and 9 score higher than Top Producer for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Market Leader also covers marketing automation.
- Top Producer also covers tasks, reports and sMS marketing.
At a glance
| Market Leader | Top Producer | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $329 per month for up to 10 team members | $179 per user / month |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Constellation1 Inc. | Top Producer |
| Price read from | marketleader.com | topproducer.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Market Leader
- Professional has no published price: the vendor says it quotes pricing after a consultation.
- The lead generation products are separate offerings with their own pricing, not part of the Teams price.
- The vendor lists a mobile app but its pages do not say which phone platforms it supports.
- The Teams page prices up to 10 members at $329 and does not say what a larger team pays.
Top Producer
- Plans are "request more info" or call; the page has no self-serve checkout and no trial is stated.
- Pro + Leads and Pro + Farming start at $479 and $599 and vary with lead volume or farm size; Pro + Smart Targeting is quote-only.
- The Top Producer Website costs $35 per user a month and FiveStreet lead management $25 per user a month, both billed monthly.
- Canadian pricing is requested separately, and onboarding is a separate paid service.
Key features
Market Leader
- Real estate CRM
- Contact records with reminders and daily to-dos, advanced filters and groups, and lead conversion action plans, with 40+ lead sources such as Zillow and Realtor.com feeding it.
- Automated lead engagement
- New leads get listing alerts and automated welcome emails and texts; the Teams edition lists an 18-step drip campaign.
- Lead intel
- Tracks which contacts visited the agent's website and which properties they viewed or saved, to show who to contact first.
- Marketing center
- A library of 1,500+ customizable print and email campaign templates and long-term drip campaigns for a whole contact database.
- Websites with MLS listings
- A drag-and-drop website builder with lead capture forms for showings and home valuations, connected to the agent's MLS.
- Lead generation packages
- Leads Direct (search-ad leads), HouseValues (seller leads) and Network Boost (Facebook and Instagram leads), each sold with a monthly lead commitment.
Top Producer
- CRM and pipeline
- Unlimited contacts, leads and transactions, a customizable sales pipeline and two-way email and calendar sync.
- Follow-up system
- A smart list of who to contact next, task plans and dynamic workflows, plus automated SMS and email lead response.
- Market Snapshot reports
- Branded market reports built on MLS data, with just-listed and just-sold alerts and report engagement insights.
- AI Author
- A writing assistant for emails and text messages, with pre-loaded prompts such as market updates.
- Transaction management
- Built-in tracking of transactions and commissions.
- Leads and farming
- Optional social lead generation, seller leads, and predictive farming with mailers and Facebook ads.
Plans
Market Leader
Market Leader ProfessionalCustom
CRM, website, marketing center and lead nurture for one agent. The vendor quotes the price after a consultation.
Market Leader Teams$329
per month for up to 10 team members
Shared contacts and tasks, lead routing, shared marketing library, website and mobile CRM app, with per-agent reporting.
Top Producer
Pro$179
per user / month
CRM with Market Snapshot MLS reports, automated SMS and email lead response, transaction management and MLS integration with 320+ boards.
Pro + Leads$479
per month and up, varies with lead volume
Pro plus Social Connect, which supplies exclusive leads from social media with automated multi-touch response.
Pro + Farming$599
per month and up, varies with farm size
Pro plus Smart Targeting: predictive farming insights and automated multi-channel marketing.
Pro Teams 5$399
per month for up to 5 users
Everything in Pro with team functionality and shared access to contacts. Farming and leads can be added.
Pro Teams 10$699
per month for up to 10 users
Same as Teams 5 for up to 10 users.
Pro Teams 25$1199
per month for up to 25 users
Same as Teams 5 for up to 25 users.
Common questions
Which is cheaper, Market Leader or Top Producer?
As of Nov 13, 2026, Market Leader starts at $329 per month for up to 10 team members, and Top Producer starts at $179 per user / month. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Market Leader or Top Producer?
As of Nov 13, 2026, neither Market Leader nor Top Producer has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.