Skip to content
ToolGPA

Alternatives · CRM

HighLevel alternatives

HighLevel compared with 5 alternatives: Keap, HubSpot, EngageBay, Ontraport and Salesmate.

HighLevel is a paid product with a free trial, starting at $97 / month flat fee, unlimited users ($970 billed yearly). 2 of the 5 alternatives are free or have a free plan. 3 more offer a free trial.

5 tools · Listings checked up to Oct 6, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
HighLevelThis toolFree trial · from $97/moTrial onlyWeb, macOS, Windows, Linux, iOS, Android
KeapFree trial · from $299/moTrial onlyWeb, iOS, Android
HubSpotFree plan · from $20/moYesWeb, iOS, Android, Browser extension
EngageBayFree plan · from $13.79/moYesWeb, iOS, Android
OntraportFree trialTrial onlyWeb, iOS, Android
SalesmateFree trial · from $23/moTrial onlyWeb, iOS, Android, Browser extension

How each one differs from HighLevel

  1. Keap

    CRM with sales and marketing automation for small businesses

    • Keap starts at $299 / month for 2 users, billed monthly ($2,988 billed annually). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
    • Only HighLevel lists macOS, Windows and Linux apps.
    • Keap also covers invoicing.

    Suits: Small businesses that want CRM, marketing automation and payments in one product

    Keap vs HighLevelKeap pricing and details

  2. HubSpot

    Free CRM at the center of a marketing, sales and service suite

    • HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
    • HubSpot has a free plan. HighLevel does not, though it has a free trial.
    • Only HubSpot lists a browser extension.
    • Only HighLevel lists macOS, Windows and Linux apps.
    • HighLevel also covers forms.

    Suits: Small teams that want to start on a free CRM and add paid tools later

    HubSpot vs HighLevelHubSpot pricing and details

  3. EngageBay

    All-in-one marketing, sales and support CRM for small teams

    • EngageBay starts at $13.79 per user / month, billed yearly ($14.99 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
    • EngageBay has a free plan. HighLevel does not, though it has a free trial.
    • Only HighLevel lists macOS, Windows and Linux apps.

    Suits: Small businesses that want marketing, sales and support in one tool

    EngageBay vs HighLevelEngageBay pricing and details

  4. Ontraport

    CRM with marketing automation, payments and membership sites

    • Only HighLevel lists macOS, Windows and Linux apps.
    • Ontraport also covers shared inbox.

    Suits: Small and mid-sized businesses wanting CRM, marketing and payments in one platform

    Ontraport vs HighLevelOntraport pricing and details

  5. Salesmate

    CRM with sales, marketing automation and support tools in one

    • Salesmate starts at $23 per user / month, billed annually ($29 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
    • Only Salesmate lists a browser extension.
    • Only HighLevel lists macOS, Windows and Linux apps.

    Suits: Small and mid-sized teams that want sales, marketing and support in one CRM

    Salesmate vs HighLevelSalesmate pricing and details

Limits worth knowing in HighLevel

  • There is no free plan, and the 14-day trial charges the card on file when it ends unless you cancel.
  • Starter is limited to 3 sub-accounts; unlimited sub-accounts start at $297 a month.
  • Phone numbers, SMS, email sending, calling and premium AI usage are billed by usage on top of the plan price.
  • Extras such as HIPAA compliance ($297 a month) and a white-label mobile app ($497 a month) are paid add-ons below Enterprise.
HighLevel pricing and details

Common questions

What are the alternatives to HighLevel?

The alternatives to HighLevel in this directory are Keap, HubSpot, EngageBay, Ontraport and Salesmate. Each one has a side-by-side comparison with HighLevel.

Is there a free alternative to HighLevel?

Yes. HubSpot and EngageBay have a free plan alongside paid ones.

When were these prices checked?

Each listing shows its own date. On this page they run from Oct 4, 2026 to Oct 6, 2026. Vendors change prices without notice, so confirm on their site before you buy.

Keep reading

  • +2
    Best of

    The best CRM software in 2026

    Six CRMs compared, from free plans for two or three users to tools built around calling or LinkedIn prospecting. Each pick says who it suits, what it costs and where it stops.

    6 tools · Updated October 2026