HighLevel vs Ringy (2026): which should you pick?
As of Nov 13, 2026, HighLevel grades higher than Ringy: 2.6 against 1.8 out of 4.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
HighLevel grades higher on value for money, features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
HighLevel
Sales and marketing platform that agencies can resell to clients
Ringy
Sales CRM with built-in calling, texting and drip campaigns
Which one is for you
Pick HighLevel if
- Fits if you're an agency managing several client accounts from one login
- Works for agencies that want to resell the software under their own brand, via SaaS Mode on Agency Pro at $497
Look elsewhere if
- Pricey if it's just you, at $97 a month before any usage charges
- Not for you if you forget to cancel trials, as the card on file is charged when the 14 days end
- Tight if you have more than three clients on Starter, since unlimited sub-accounts start at $297 a month
- Watch out: phone numbers, SMS, email sending, calling and premium AI are all billed by usage on top
- Pricey if you need HIPAA compliance or a white-label phone app, add-ons at $297 and $497 a month below Enterprise
Pick Ringy if
- Fits if your team works leads by phone and text all day
- Works for sales teams that want calling inside the CRM
Look elsewhere if
- Skip it if you need to know the price per seat, as the page doesn't say
- Watch out: past 1,000 minutes and 1,000 texts a month, each costs $0.01
- Pricey if you want the power dialer, call scripting or AI, which cost extra
- Watch out: local numbers are $1 a month each, and the free trial length isn't stated
How we grade them
| 2.6GPAHighLevelGood | 1.8GPARingyWeak | |
|---|---|---|
| Value for money | CStarter is a flat $97 a month with unlimited users and contacts, which only makes sense split across a team: solo it's dearer than almost any CRM here. Keap, a listed rival, is $299 flat. Calls, texts, email sending and premium AI are billed by usage on top of all of it. | D$119 a month against a CRM middle of $29, and the page doesn't say per user or per account. Calls and texts are metered past 1,000 a month, and the dialer and AI tools are add-ons. |
| Free plan and trial | DNo free plan, and the 14-day trial wants a card, which is charged when the trial ends unless you cancel first. Put the date in your diary. | DA free trial exists, but the pricing page doesn't give its length, so we can't count it as a week or more. |
| Features | AContacts and pipelines with lead scoring, one stream for SMS, Messenger, Instagram, WhatsApp and live chat, builders for websites, funnels and forms, workflows, broadcasts, booking and invoicing. On top of that, a sub-account per client, and SaaS Mode on Agency Pro to resell it as your own. | CCRM with softphone, lead distribution, call recording and drip campaigns. The listing's gaps: the power dialer, call scripting and AI tools are paid add-ons. |
| Ease of use | CNo rating on record, and this is a platform you build on rather than open and use. Funnels, workflows, sub-accounts and phone numbers all have to be set up before anything happens. Every plan does come with 24/7 support, which you may want. | CNo store rating on record. You'll connect numbers, set up lead distribution and campaigns. |
| Platforms and integrations | AWeb, Mac, Windows, Linux, iPhone and Android, which is as many places as anything in this category runs. It connects to Google Workspace, Calendly, Mailchimp, Zoom, QuickBooks, Slack, Shopify and Stripe. API access starts on Unlimited at $297. | BWeb CRM with a mobile app and an API. No desktop app or integrations list on the page. |
| Best for | agencies running marketing for many clients | sales teams that call and text leads from the CRM |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HighLevel and Ringy. How we grade
Price against what you get
HighLevel starts at $97 a month and scores 3.3 out of 4 on features, ease of use and platforms. Ringy starts at $119 a month and scores 2.3.
HighLevel scores higher and starts $22 a month lower. Of the other CRM tools on the chart, 1 scores higher than HighLevel for less, and 43 score higher than Ringy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- HighLevel also covers booking links, marketing automation and forms.
- Ringy also covers reports, email campaigns, business phone line and business texting.
At a glance
| HighLevel | Ringy | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $97 / month flat fee, unlimited users ($970 billed yearly) | $119 per month (user basis not stated) |
| Free plan | None | None |
| Free trial | 14-day free trial on any plan; the card on file is charged when it ends unless you cancel | Free trial; length not stated on the pricing page |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| iOS | ||
| Android | ||
| Made by | HighLevel LLC | Ringy |
| Price read from | gohighlevel.com | ringy.com |
| Checked | Oct 5, 2026 | Nov 13, 2026 |
Worth knowing
HighLevel
- There is no free plan, and the 14-day trial charges the card on file when it ends unless you cancel.
- Starter is limited to 3 sub-accounts; unlimited sub-accounts start at $297 a month.
- Phone numbers, SMS, email sending, calling and premium AI usage are billed by usage on top of the plan price.
- Extras such as HIPAA compliance ($297 a month) and a white-label mobile app ($497 a month) are paid add-ons below Enterprise.
Ringy
- The pricing page does not say whether $119 is per user or per account, and it shows an offer banner that mentions only a date.
- Usage is metered: 1,000 minutes and 1,000 texts a month are included, then $0.01 per outbound minute or text.
- Local phone numbers cost $1 a month each and emails $0.001 each.
- The power dialer, call scripting and AI tools cost extra.
Key features
HighLevel
- CRM and sales pipelines
- Contacts, opportunities and pipelines with lead scoring and custom dashboards. Every plan allows unlimited contacts and unlimited users.
- Unified conversations
- SMS, Messenger, Instagram DMs, WhatsApp and live chat arrive in one conversation stream, alongside inbound and outbound calling.
- Funnels, websites and forms
- Builders for websites, funnels and landing pages, plus forms, surveys and quizzes for capturing leads into the CRM.
- Workflows and campaigns
- Workflow automation drives follow-ups such as appointment reminders, missed-call text-back and review requests, and broadcasts go out by email, SMS or WhatsApp.
- AI tools
- Conversation AI, Voice AI, Content AI, Funnel AI and Reviews AI are listed as core features. Several carry usage-based charges, and AI Employee plans are paid add-ons.
- Sub-accounts and SaaS Mode
- Agencies run each client in a separate sub-account under their own branding. Agency Pro adds SaaS Mode for selling subscriptions and rebilling usage with a markup.
Ringy
- CRM with cloud softphone
- Click-to-call dialing, local caller ID and call recording sit alongside lead management and a sales pipeline.
- Lead distribution
- Leads can be distributed across agents and sorted with tags, with agent coaching and reporting on top.
- SMS and email drip campaigns
- Automated texts and emails nurture cold leads on a schedule while reps work other deals.
- Power dialer add-on
- An optional +$70 per month add-on that lists unlimited voice minutes, voicemail drops and real-time reporting.
- AI add-ons
- Call scripting and AI-written reply suggestions are each +$10 per month.
- Mobile app and API
- The vendor lists a mobile CRM app, two-factor authentication and SSO, and an API for integrations.
Plans
HighLevel
Starter$97
per month, flat fee ($970 billed yearly)
3 sub-accounts with unlimited contacts, unlimited users, all core features and 24/7 support.
Unlimited$297
per month, flat fee ($2,970 billed yearly)
Everything in Starter plus unlimited sub-accounts, phone and email rebilling without markup, and basic API access.
Agency Pro$497
per month, flat fee ($4,970 billed yearly)
Adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access.
EnterpriseCustom
Custom terms for high-volume businesses and agencies, with a dedicated success manager, HIPAA compliance and a white-label mobile app included.
Ringy
Ringy CRM$119
per month; seats and billing basis not stated
CRM plus cloud softphone, lead distribution, reports, call recording and SMS and email drip. Page also shows a $20 off banner.
Ways to pay less
HighLevel
- Annual discount
Pay for 10 months with yearly billing
The pricing page lists Starter at $970 a year against $97 a month, Unlimited at $2,970 against $297 and Agency Pro at $4,970 against $497, which works out to two months free.
Ringy
No public discounts listed.
Common questions
Which is cheaper, HighLevel or Ringy?
As of Nov 13, 2026, HighLevel is cheaper to start with: $97 a month, against $119 a month for Ringy. HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly), and Ringy starts at $119 per month (user basis not stated).
Which has a free plan, HighLevel or Ringy?
As of Nov 13, 2026, neither HighLevel nor Ringy has a free plan. Both have a free trial.
Which platforms do HighLevel and Ringy run on?
As of Nov 13, 2026, only HighLevel lists macOS, Windows, Linux, iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.