HighLevel alternatives · CRM
Free alternatives to HighLevel
HighLevel has no free plan. 35 of the 116 other CRM tools in this directory are free or have a free plan.
HighLevel is a paid product with a free trial, starting at $97 / month flat fee, unlimited users ($970 billed yearly). 1 of them has no paid plan at all; the rest pair a free plan with paid ones.
35 tools · Listings checked up to Nov 13, 2026 · Where the facts come from
The 12 closest to HighLevel
- Free plan · from $20/mo
HubSpot
Free CRM at the center of a marketing, sales and service suite
What is free: Free tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding.
- HubSpot starts at $20 per seat / month for Starter (new customers: from $7, billed annually). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- HubSpot has a free plan. HighLevel does not, though it has a free trial.
- Only HubSpot lists a browser extension.
- Only HighLevel lists macOS, Windows and Linux apps.
- Free plan · from $13.79/mo
EngageBay
All-in-one marketing, sales and support CRM for small teams
What is free: Free plan for up to 15 users: 250 contacts, 1,000 branded emails, CRM, helpdesk, live chat, 1 landing page, 2 email sequences and 20 AI conversations a month.
- EngageBay starts at $13.79 per user / month, billed yearly ($14.99 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- EngageBay has a free plan. HighLevel does not, though it has a free trial.
- Only HighLevel lists macOS, Windows and Linux apps.
- Free plan · from $7/mo
Bigin by Zoho CRM
Pipeline-based CRM from Zoho for small businesses
What is free: Free edition for a single user: 1 pipeline, 500 records, 3 automations, built-in phone, a standard dashboard, 1 booking page, web forms and the mobile apps.
- Bigin by Zoho CRM starts at $7 per user / month, billed yearly ($9 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- Bigin by Zoho CRM has a free plan. HighLevel does not, though it has a free trial.
- Only HighLevel lists Windows and Linux apps.
- Bigin by Zoho CRM also covers reports.
- Free plan · from $35/mo
Attio
CRM with a customizable data model, workflows and AI agents
What is free: Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows.
- Attio starts at $35 per user / month, billed annually ($44 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- Attio has a free plan. HighLevel does not, though it has a free trial.
- Only Attio lists a browser extension.
- Only HighLevel lists macOS, Windows and Linux apps.
- Free plan · from $14/mo
Zoho CRM
Sales CRM with a free edition, process automation and Zia AI
What is free: Free edition for up to 3 users: lead, contact and deal management, tasks and events, 5,000 records, 1 GB of file storage, up to 5 workflow automations and the mobile apps. No credit card required.
- Zoho CRM starts at $14 per user / month, billed annually ($20 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- Zoho CRM has a free plan. HighLevel does not, though it has a free trial.
- Only HighLevel lists macOS, Windows and Linux apps.
- HighLevel also covers booking links, marketing automation and forms.
- Free plan · from $25/mo
Salesforce
CRM platform for sales teams with AI agents and a free 2-user suite
What is free: Free Suite: 2 user licenses with lead, opportunity and case management, up to 100 marketing emails a month and connected Slack conversations. No credit card; stays free if you log in at least once every 60 days.
- Salesforce starts at $25 per user / month, billed monthly or annually. HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- Salesforce has a free plan. HighLevel does not, though it has a free trial.
- Only Salesforce lists a browser extension.
- Only HighLevel lists macOS, Windows and Linux apps.
- Free plan · from $49/mo
Streak
CRM built into Gmail, with pipelines in the inbox
What is free: Email tools inside Gmail, with email and link tracking, snippets, 50 mail merge sends a day, Streak Share and thread splitter. It does not include CRM pipelines.
- Streak starts at $49 per user / month, billed annually ($59 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- Streak has a free plan. HighLevel does not, though it has a free trial.
- Only Streak lists a browser extension.
- Only HighLevel lists a web app.
- Free plan · from $18/mo
Capsule CRM
Small-business CRM for contacts, sales pipelines and projects
What is free: Free plan for up to 2 users: 250 contacts, 5 custom fields, 1 sales pipeline with custom milestones and a single project board. No time limit.
- Capsule CRM starts at $18 per user / month, billed annually ($22 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- Capsule CRM has a free plan. HighLevel does not, though it has a free trial.
- Only HighLevel lists macOS, Windows and Linux apps.
- Capsule CRM also covers tasks, kanban boards and reports.
- Free plan · from $12/mo
Vtiger
All-in-one CRM with a free cloud plan and an open-source edition
What is free: One Pilot: free for up to 10 users and 3,000 records, with 3 GB of storage, 1,000 campaign emails a month, a deal pipeline, help desk basics and the mobile app.
- Vtiger starts at $12 per user / month, billed annually ($15 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- Vtiger has a free plan. HighLevel does not, though it has a free trial.
- Only HighLevel lists macOS, Windows and Linux apps.
- Vtiger is open source and self-hostable, according to its own site.
- Free plan · from $9/mo
Twenty
Open-source CRM with a custom data model, cloud or self-hosted
What is free: Self-hosted Pro: the open-source core is free on your own infrastructure, with full customization, custom apps, up to 5 workspaces and community support. The cloud has no free plan.
- Twenty starts at $9 per user / month, billed yearly ($12 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- Twenty has a free plan. HighLevel does not, though it has a free trial.
- Only HighLevel lists macOS, Windows, Linux, iOS and Android apps.
- Twenty is open source and self-hostable, according to its own site.
- Free plan · from £130/mo
SuiteCRM
Open-source CRM with no per-user license fees
What is free: Self-hosted: the software is free to download and run on your own servers, with no user limit and community forum support. Your team handles infrastructure, updates and security.
- SuiteCRM starts at £130 / month, billed annually excl. VAT, unlimited users (£143 billed monthly). HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- SuiteCRM has a free plan. HighLevel does not, though it has a free trial.
- Only HighLevel lists macOS, Windows, Linux, iOS and Android apps.
- SuiteCRM is open source and self-hostable, according to its own site.
- Free plan · from $40/mo
Clarify
AI CRM with a sales agent, priced by credits rather than seats
What is free: Unlimited seats, 1,000 credits a month, 20,000 records, 1 campaign and 3 objects, with the AI sales agent and the call recorder and notetaker.
- Clarify starts at $40 / month, billed annually ($50 billed monthly), unlimited seats. HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly).
- Clarify has a free plan. HighLevel does not, though it has a free trial.
- Only Clarify lists a browser extension.
- Only HighLevel lists Linux, iOS and Android apps.
Common questions
Is there a free alternative to HighLevel?
Yes. HubSpot, EngageBay, Bigin by Zoho CRM, Attio, Zoho CRM, Salesforce, Streak, Capsule CRM and 27 more are free or have a free plan.
Does HighLevel have a free plan?
HighLevel has no free plan. HighLevel is a paid product with a free trial, starting at $97 / month flat fee, unlimited users ($970 billed yearly).
When was this checked?
Each listing shows its own date. On this page they run from Oct 4, 2026 to Nov 13, 2026. Vendors change prices and plans without notice, so confirm on their site before you buy.
This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to HighLevel: the alternatives its listing names first, then the tools that share the most features with it.