HighLevel vs Thryv
We give HighLevel a 2.6 GPA and Thryv a 1.8, out of 4.0. HighLevel grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
HighLevel
Sales and marketing platform that agencies can resell to clients
Free trial · from $97/mo
Thryv
Small-business software for customers, bookings, invoices and payments
Paid
How we grade them
| 2.6GPAHighLevelGood | 1.8GPAThryvWeak | |
|---|---|---|
| Value for money | CStarter is a flat $97 a month with unlimited users and contacts, which only makes sense split across a team: solo it's dearer than almost any CRM here. Against its own rivals it's reasonable, with Keap at $299 flat. Calls, texts, email sending and premium AI are billed by usage on top of all of it. | CNo price could be confirmed. Thryv's site turned our reader away, and Business Center is sold after a demo with a one-time onboarding fee. The plans on its pricing page are its marketing services, not this software. With no figure it sits at the ordinary grade. |
| Free plan and trial | DNo free plan, and the 14-day trial wants a card, which is charged when the trial ends unless you cancel first. Put the date in your diary. | FNothing free on record: no free plan and no trial, just a demo before you buy, and a one-time onboarding fee when you do. |
| Features | AContacts and pipelines with lead scoring, one stream for SMS, Messenger, Instagram, WhatsApp and live chat, builders for websites, funnels and forms, workflows, broadcasts, booking and invoicing. Then the bit no other CRM here does: a sub-account per client, and SaaS Mode to resell it as your own. | CContacts, online booking, estimates, invoices, payments, review requests, social posts, a client portal and email follow-ups. That covers a local business's customer side, but no sales pipeline is on record, and payroll and Marketing Center are add-ons. |
| Ease of use | CNo rating on record, and this is a platform you build on rather than open and use. Funnels, workflows, sub-accounts and phone numbers all have to be set up before anything happens. Every plan does come with 24/7 support, which you may want. | CNo App Store rating on record. It's sold after a demo with an onboarding fee, which tells you it isn't a sign-up-and-go tool. |
| Platforms and integrations | AWeb, Mac, Windows, Linux, iPhone and Android, which is as many places as anything in this category runs. It connects to Google Workspace, Calendly, Mailchimp, Zoom, QuickBooks, Slack, Shopify and Stripe. API access starts on Unlimited at $297. | BWeb, plus an app for iPhone and iPad, with QuickBooks, Google, Mailchimp, Jotform, Facebook and payments through Stripe, PayPal or Square. There's no Android app for Business Center and no desktop app. |
| Best for | agencies running marketing for many clients | local service businesses wanting one back office |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HighLevel and Thryv. How we grade
Where they differ
- Only HighLevel lists macOS, Windows, Linux and Android apps.
- HighLevel also covers booking links, sales pipeline, workflow automation and forms.
- Thryv also covers invoicing, email campaigns, quotes and estimates, appointment booking and review collection.
In commonWebiOSMarketing automation
At a glance
| HighLevel | Thryv | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $97 / month flat fee, unlimited users ($970 billed yearly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial on any plan; the card on file is charged when it ends unless you cancel | None listed |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| iOS | ||
| Android | ||
| Made by | HighLevel LLC | Thryv, Inc. |
| Price read from | gohighlevel.com | Not confirmed |
| Checked | Oct 5, 2026 | Oct 18, 2026 |
Who each one suits
HighLevel
- Marketing agencies managing many client accounts from one login
- Small businesses replacing separate CRM, funnel, email and booking tools
- Agencies that want to resell software under their own brand
Thryv
- Local service businesses that want booking, invoicing and a CRM in one account
- Owners who manage appointments and invoices from an iPhone
- Businesses that also want Thryv to run their listings and ads
Worth knowing
HighLevel
- There is no free plan, and the 14-day trial charges the card on file when it ends unless you cancel.
- Starter is limited to 3 sub-accounts; unlimited sub-accounts start at $297 a month.
- Phone numbers, SMS, email sending, calling and premium AI usage are billed by usage on top of the plan price.
- Extras such as HIPAA compliance ($297 a month) and a white-label mobile app ($497 a month) are paid add-ons below Enterprise.
Thryv
- Thryv's website turned our reader away, so no prices are recorded here; its Business Center page sells the software after a demo, with a one-time onboarding fee.
- The Starter, Signature and Custom plans on Thryv's pricing page are its marketing services (listings, websites, reviews and Boosts), not the software described here.
- Payroll (Workforce Center) and marketing tools (Marketing Center) are sold as add-ons to Business Center.
- The Business Center app is on the App Store for iPhone and iPad; ThryvPay is the only Thryv app on Google Play's US store.
Key features
HighLevel
- CRM and sales pipelines
- Contacts, opportunities and pipelines with lead scoring and custom dashboards. Every plan allows unlimited contacts and unlimited users.
- Unified conversations
- SMS, Messenger, Instagram DMs, WhatsApp and live chat arrive in one conversation stream, alongside inbound and outbound calling.
- Funnels, websites and forms
- Builders for websites, funnels and landing pages, plus forms, surveys and quizzes for capturing leads into the CRM.
- Workflows and campaigns
- Workflow automation drives follow-ups such as appointment reminders, missed-call text-back and review requests, and broadcasts go out by email, SMS or WhatsApp.
- AI tools
- Conversation AI, Voice AI, Content AI, Funnel AI and Reviews AI are listed as core features. Several carry usage-based charges, and AI Employee plans are paid add-ons.
- Sub-accounts and SaaS Mode
- Agencies run each client in a separate sub-account under their own branding. Agency Pro adds SaaS Mode for selling subscriptions and rebilling usage with a markup.
Thryv
- Customer database
- Keep contacts and their history in one CRM, and sync contacts from a phone into Business Center.
- Scheduling and online booking
- Customers book appointments online; staff schedule or accept them in real time and send reminders from the web or the mobile app.
- Estimates, invoices and payments
- Send estimates and invoices on the go and take payments through ThryvPay, Stripe, PayPal or Square.
- Reviews and social posting
- Ask customers for reviews, reply to them from one place, and connect social profiles to publish posts.
- Client portal and documents
- Request, store and share documents with customers and staff through a client portal.
- Email marketing and automation
- Send email campaigns and run automated follow-ups from the same customer list, with reports in the Reporting Center.
Plans
HighLevel
Starter$97
per month, flat fee ($970 billed yearly)
3 sub-accounts with unlimited contacts, unlimited users, all core features and 24/7 support.
Unlimited$297
per month, flat fee ($2,970 billed yearly)
Everything in Starter plus unlimited sub-accounts, phone and email rebilling without markup, and basic API access.
Agency Pro$497
per month, flat fee ($4,970 billed yearly)
Adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access.
EnterpriseCustom
Custom terms for high-volume businesses and agencies, with a dedicated success manager, HIPAA compliance and a white-label mobile app included.
Thryv
Pricing could not be confirmed. See thryv.com.
Ways to pay less
HighLevel
- Annual discount
Pay for 10 months with yearly billing
The pricing page lists Starter at $970 a year against $97 a month, Unlimited at $2,970 against $297 and Agency Pro at $4,970 against $497, which works out to two months free.
Thryv
No public discounts listed.
