Keap vs Thryv
We give Keap a 2.2 GPA and Thryv a 1.8, out of 4.0. Keap grades higher on the free plan and features. Thryv grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Keap
CRM with sales and marketing automation for small businesses
Free trial · from $299/mo
Thryv
Small-business software for customers, bookings, invoices and payments
Paid
How we grade them
| 2.2GPAKeapFair | 1.8GPAThryvWeak | |
|---|---|---|
| Value for money | D$299 a month for 2 users works out around $150 a head, when the CRMs here sit near $24 and the dearest tenth starts at $65. Extra users are $39, more contacts cost more, and new customers must buy a setup package listed at $1,500, shown at $500. You do get the whole platform. | CNo price could be confirmed. Thryv's site turned our reader away, and Business Center is sold after a demo with a one-time onboarding fee. The plans on its pricing page are its marketing services, not this software. With no figure it sits at the ordinary grade. |
| Free plan and trial | CNo free plan. There's a 14-day trial with no card, which is something. But it's capped at 25 emails and can't take payments or send texts, so you won't see the whole thing before you pay. | FNothing free on record: no free plan and no trial, just a demo before you buy, and a one-time onboarding fee when you do. |
| Features | BContacts with tags and lead scoring, a drag-and-drop automation builder, email and text marketing, a pipeline, a booking link, quotes, invoices, payments, landing pages and forms, all in the one plan with nothing held back. Texting is US only, and the integration list runs to five names. | CContacts, online booking, estimates, invoices, payments, review requests, social posts, a client portal and email follow-ups. That covers a local business's customer side, but no sales pipeline is on record, and payroll and Marketing Center are add-ons. |
| Ease of use | C4.4 from about 1,800 App Store ratings, which is middling rather than good. And Keap makes new customers buy an implementation package, which tells you plainly this isn't a sign-up-and-go tool. | CNo App Store rating on record. It's sold after a demo with an onboarding fee, which tells you it isn't a sign-up-and-go tool. |
| Platforms and integrations | BWeb, iPhone and Android, with no desktop app. It works with Gmail, Outlook, Zapier, PayPal and Stripe, and there's an API for wiring up the rest, though five integrations is a short list for this money. | BWeb, plus an app for iPhone and iPad, with QuickBooks, Google, Mailchimp, Jotform, Facebook and payments through Stripe, PayPal or Square. There's no Android app for Business Center and no desktop app. |
| Best for | small businesses wanting CRM and automation in one | local service businesses wanting one back office |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keap and Thryv. How we grade
Where they differ
- Only Keap lists an Android app.
- Keap also covers booking links, sales pipeline, workflow automation and forms.
- Thryv also covers email campaigns, quotes and estimates, appointment booking and review collection.
In commonWebiOSMarketing automationInvoicing
At a glance
| Keap | Thryv | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $299 / month for 2 users, billed monthly ($2,988 billed annually) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; limited to 25 emails, with no payments or texting | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Keap (part of Thryv) | Thryv, Inc. |
| Price read from | keap.com | Not confirmed |
| Checked | Oct 5, 2026 | Oct 18, 2026 |
Who each one suits
Keap
- Small businesses that want CRM, marketing automation and payments in one product
- Owners who want guided setup and done-for-you automations
- Service businesses that book appointments and send invoices
Thryv
- Local service businesses that want booking, invoicing and a CRM in one account
- Owners who manage appointments and invoices from an iPhone
- Businesses that also want Thryv to run their listings and ads
Worth knowing
Keap
- There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
- A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
- The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
- Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.
Thryv
- Thryv's website turned our reader away, so no prices are recorded here; its Business Center page sells the software after a demo, with a one-time onboarding fee.
- The Starter, Signature and Custom plans on Thryv's pricing page are its marketing services (listings, websites, reviews and Boosts), not the software described here.
- Payroll (Workforce Center) and marketing tools (Marketing Center) are sold as add-ons to Business Center.
- The Business Center app is on the App Store for iPhone and iPad; ThryvPay is the only Thryv app on Google Play's US store.
Key features
Keap
- CRM and contact segmentation
- Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.
- Sales and marketing automation
- A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.
- Email and text marketing
- Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.
- Sales pipeline and appointments
- A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.
- Quotes, invoices and payments
- Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.
- Landing pages and forms
- Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.
Thryv
- Customer database
- Keep contacts and their history in one CRM, and sync contacts from a phone into Business Center.
- Scheduling and online booking
- Customers book appointments online; staff schedule or accept them in real time and send reminders from the web or the mobile app.
- Estimates, invoices and payments
- Send estimates and invoices on the go and take payments through ThryvPay, Stripe, PayPal or Square.
- Reviews and social posting
- Ask customers for reviews, reply to them from one place, and connect social profiles to publish posts.
- Client portal and documents
- Request, store and share documents with customers and staff through a client portal.
- Email marketing and automation
- Send email campaigns and run automated follow-ups from the same customer list, with reports in the Reporting Center.
Plans
Keap
Keap$299
per month for 2 users and 1,500 contacts, billed monthly
The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts.
Thryv
Pricing could not be confirmed. See thryv.com.
Ways to pay less
Keap
- Annual discount
Lower rate with annual billing
Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly.
Thryv
No public discounts listed.
