HubSpot vs Thryv
We give HubSpot a 3.2 GPA and Thryv a 1.8, out of 4.0. HubSpot grades higher on the free plan, features and ease of use. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
HubSpot
Free CRM at the center of a marketing, sales and service suite
Thryv
Small-business software for customers, bookings, invoices and payments
How we grade them
| 3.2GPAHubSpotVery good | 1.8GPAThryvWeak | |
|---|---|---|
| Value for money | CStarter lists at $20 a seat, mid-pack for the CRMs here, and new customers get it from $7. Then it jumps: Sales Hub Professional is $90 a seat plus a one-time $1,500 onboarding fee, when Zoho CRM starts at $14 a user. Ordinary at the bottom, dear at the top. | CNo price could be confirmed. Thryv's site turned our reader away, and Business Center is sold after a demo with a one-time onboarding fee. The plans on its pricing page are its marketing services, not this software. With no figure it sits at the ordinary grade. |
| Free plan and trial | BFree with no end date for 2 users and 1,000 contacts, with deal pipelines, email tracking, live chat, a meeting link and dashboards. One person really could live on that. But 1,000 contacts is a wall you'll hit, and HubSpot's logo sits on your chat and marketing emails. | FNothing free on record: no free plan and no trial, just a demo before you buy, and a one-time onboarding fee when you do. |
| Features | AThe CRM job in full, then marketing, service and content tools all reading from the same customer record, which no other CRM here matches. Email tracking, calling, workflows, dashboards, an AI assistant and more than 2,000 integrations. The depth is spread across tiers, mind. | CContacts, online booking, estimates, invoices, payments, review requests, social posts, a client portal and email follow-ups. That covers a local business's customer side, but no sales pipeline is on record, and payroll and Marketing Center are add-ons. |
| Ease of use | A4.7 from about 15,700 App Store ratings, which is the best score any CRM here has from that many people. It runs in a browser with nothing to install, and adding a contact fills in the company details for you. | CNo App Store rating on record. It's sold after a demo with an onboarding fee, which tells you it isn't a sign-up-and-go tool. |
| Platforms and integrations | BWeb, iPhone and Android, with a Chrome extension for Gmail and an add-in for Outlook, but no desktop app. More than 2,000 integrations and an API, which is the longest list in this category by a mile. | BWeb, plus an app for iPhone and iPad, with QuickBooks, Google, Mailchimp, Jotform, Facebook and payments through Stripe, PayPal or Square. There's no Android app for Business Center and no desktop app. |
| Best for | small businesses starting with a free CRM | local service businesses wanting one back office |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HubSpot and Thryv. How we grade
Where they differ
- HubSpot has a free plan. Thryv does not.
- Only HubSpot lists an Android app.
- Only HubSpot lists a browser extension.
- HubSpot also covers booking links, sales pipeline and workflow automation.
- Thryv also covers invoicing, email campaigns, quotes and estimates, appointment booking and review collection.
At a glance
| HubSpot | Thryv | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $20 per seat / month for Starter (new customers: from $7, billed annually) | Not published |
| Free plan | Free tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding. | None |
| Free trial | 14-day free trial of HubSpot's paid sales tools; the free tools themselves do not expire | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | HubSpot, Inc. | Thryv, Inc. |
| Price read from | hubspot.com | Not confirmed |
| Checked | Oct 4, 2026 | Oct 18, 2026 |
Who each one suits
HubSpot
- Small teams that want to start on a free CRM and add paid tools later
- Companies that want marketing, sales and service working from one customer database
- Startups and nonprofits that qualify for HubSpot's discount programs
Thryv
- Local service businesses that want booking, invoicing and a CRM in one account
- Owners who manage appointments and invoices from an iPhone
- Businesses that also want Thryv to run their listings and ads
Worth knowing
HubSpot
- The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
- Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
- Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
- The $7 Starter price is a limited-time offer for new customers against a $20 list price, and HubSpot's CRM product page shows a different new-customer price, from $15 per seat.
Thryv
- Thryv's website turned our reader away, so no prices are recorded here; its Business Center page sells the software after a demo, with a one-time onboarding fee.
- The Starter, Signature and Custom plans on Thryv's pricing page are its marketing services (listings, websites, reviews and Boosts), not the software described here.
- Payroll (Workforce Center) and marketing tools (Marketing Center) are sold as add-ons to Business Center.
- The Business Center app is on the App Store for iPhone and iPad; ThryvPay is the only Thryv app on Google Play's US store.
Key features
HubSpot
- Free CRM tools
- Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.
- Sales email and meeting tools
- Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.
- Workflows and sales automation
- Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.
- Breeze AI and HubSpot Credits
- Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.
- Calling and conversation tools
- Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.
- Connected hubs and integrations
- The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.
Thryv
- Customer database
- Keep contacts and their history in one CRM, and sync contacts from a phone into Business Center.
- Scheduling and online booking
- Customers book appointments online; staff schedule or accept them in real time and send reminders from the web or the mobile app.
- Estimates, invoices and payments
- Send estimates and invoices on the go and take payments through ThryvPay, Stripe, PayPal or Square.
- Reviews and social posting
- Ask customers for reviews, reply to them from one place, and connect social profiles to publish posts.
- Client portal and documents
- Request, store and share documents with customers and staff through a client portal.
- Email marketing and automation
- Send email campaigns and run automated follow-ups from the same customer list, with reports in the Reporting Center.
Plans
HubSpot
Free Tools$0
Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required.
Starter$20
per seat / month; new customers from $7, billed annually
A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits.
Smart CRM Professional$45
per seat / month, annual commitment ($50 billed monthly)
CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits.
Smart CRM Enterprise$75
per seat / month
CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits.
Sales Hub Professional$90
per seat / month, annual commitment ($100 billed monthly)
Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required.
Sales Hub Enterprise$150
per seat / month
Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required.
Thryv
Pricing could not be confirmed. See thryv.com.
Ways to pay less
HubSpot
- Other savings
New-customer Starter offer: from $7 per seat
For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date.
- Annual discount
Lower seat price with an annual commitment
Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50.
- Startups
HubSpot for Startups: up to 90% off
Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only.
- Nonprofit
40% off for eligible nonprofits
New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded.
Thryv
No public discounts listed.
