HighLevel vs LeadSimple (2026): which should you pick?
As of Nov 13, 2026, HighLevel grades higher than LeadSimple: 2.6 against 1.8 out of 4.0.
Checked Oct 5, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
HighLevel grades higher on value for money, features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
HighLevel
Sales and marketing platform that agencies can resell to clients
LeadSimple
CRM, workflows and phone built for property management firms
Which one is for you
Pick HighLevel if
- Fits if you're an agency managing several client accounts from one login
- Works for agencies that want to resell the software under their own brand, via SaaS Mode on Agency Pro at $497
Look elsewhere if
- Pricey if it's just you, at $97 a month before any usage charges
- Not for you if you forget to cancel trials, as the card on file is charged when the 14 days end
- Tight if you have more than three clients on Starter, since unlimited sub-accounts start at $297 a month
- Watch out: phone numbers, SMS, email sending, calling and premium AI are all billed by usage on top
- Pricey if you need HIPAA compliance or a white-label phone app, add-ons at $297 and $497 a month below Enterprise
Pick LeadSimple if
- Fits if you manage rental properties and use AppFolio, Buildium or similar
- Works for firms that want calls, texts and a CRM in one place
Look elsewhere if
- Not for you if you're not in property management, as it fits other sales teams poorly
- Pricey if you have many doors, because 50 are included and each extra costs $1.99 to $2.49
- Watch out: the trial needs a credit card, and the 12-month deal is billed monthly
- Watch out: extra calling minutes are $0.05 each and extra messaging credits $0.025
- Skip it if you want fixed costs, as allowances reset monthly
How we grade them
| 2.6GPAHighLevelGood | 1.8GPALeadSimpleWeak | |
|---|---|---|
| Value for money | CStarter is a flat $97 a month with unlimited users and contacts, which only makes sense split across a team: solo it's dearer than almost any CRM here. Keap, a listed rival, is $299 flat. Calls, texts, email sending and premium AI are billed by usage on top of all of it. | D$169 a month on a 12-month term, or $199 monthly, for 50 doors. That's in the dearest tenth of the CRM category, which starts at $169, and doors past 50 cost extra. |
| Free plan and trial | DNo free plan, and the 14-day trial wants a card, which is charged when the trial ends unless you cancel first. Put the date in your diary. | D14-day trial of the full platform, but it needs a credit card. No free plan. |
| Features | AContacts and pipelines with lead scoring, one stream for SMS, Messenger, Instagram, WhatsApp and live chat, builders for websites, funnels and forms, workflows, broadcasts, booking and invoicing. On top of that, a sub-account per client, and SaaS Mode on Agency Pro to resell it as your own. | CCRM pipelines, workflows, calling, texting, leasing and maintenance. It's built for property management only, and extra pipelines, minutes and credits all cost more. |
| Ease of use | CNo rating on record, and this is a platform you build on rather than open and use. Funnels, workflows, sub-accounts and phone numbers all have to be set up before anything happens. Every plan does come with 24/7 support, which you may want. | CNo store rating on record. You set up pipelines and workflows, and sync a property management system. |
| Platforms and integrations | AWeb, Mac, Windows, Linux, iPhone and Android, which is as many places as anything in this category runs. It connects to Google Workspace, Calendly, Mailchimp, Zoom, QuickBooks, Slack, Shopify and Stripe. API access starts on Unlimited at $297. | BWeb app with AppFolio, Buildium, Rentvine, Propertyware, Rent Manager and Zapier links. |
| Best for | agencies running marketing for many clients | property management firms that want a CRM and phone together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HighLevel and LeadSimple. How we grade
Price against what you get
HighLevel starts at $97 a month and scores 3.3 out of 4 on features, ease of use and platforms. LeadSimple starts at $169 a month and scores 2.3.
HighLevel scores higher and starts $72 a month lower. Of the other CRM tools on the chart, 1 scores higher than HighLevel for less, and 43 score higher than LeadSimple for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- HighLevel also covers booking links, marketing automation and forms.
- LeadSimple also covers shared inbox, business phone line and business texting.
At a glance
| HighLevel | LeadSimple | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $97 / month flat fee, unlimited users ($970 billed yearly) | $169 per month with a 12-month commitment ($199 month-to-month) |
| Free plan | None | None |
| Free trial | 14-day free trial on any plan; the card on file is charged when it ends unless you cancel | 14-day free trial of the full platform; a credit card is required |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| iOS | ||
| Android | ||
| Made by | HighLevel LLC | LeadSimple |
| Price read from | gohighlevel.com | leadsimple.com |
| Checked | Oct 5, 2026 | Nov 13, 2026 |
Worth knowing
HighLevel
- There is no free plan, and the 14-day trial charges the card on file when it ends unless you cancel.
- Starter is limited to 3 sub-accounts; unlimited sub-accounts start at $297 a month.
- Phone numbers, SMS, email sending, calling and premium AI usage are billed by usage on top of the plan price.
- Extras such as HIPAA compliance ($297 a month) and a white-label mobile app ($497 a month) are paid add-ons below Enterprise.
LeadSimple
- Pricing follows the number of doors: 50 are included on One, then $1.99 to $2.49 each depending on commitment and volume.
- Allowances reset monthly: extra calling minutes are $0.05 each and extra messaging credits $0.025 each on One.
- The 12-month commitment is billed monthly, and the trial requires a credit card.
- It is built for property management, so it fits other kinds of sales teams poorly.
Key features
HighLevel
- CRM and sales pipelines
- Contacts, opportunities and pipelines with lead scoring and custom dashboards. Every plan allows unlimited contacts and unlimited users.
- Unified conversations
- SMS, Messenger, Instagram DMs, WhatsApp and live chat arrive in one conversation stream, alongside inbound and outbound calling.
- Funnels, websites and forms
- Builders for websites, funnels and landing pages, plus forms, surveys and quizzes for capturing leads into the CRM.
- Workflows and campaigns
- Workflow automation drives follow-ups such as appointment reminders, missed-call text-back and review requests, and broadcasts go out by email, SMS or WhatsApp.
- AI tools
- Conversation AI, Voice AI, Content AI, Funnel AI and Reviews AI are listed as core features. Several carry usage-based charges, and AI Employee plans are paid add-ons.
- Sub-accounts and SaaS Mode
- Agencies run each client in a separate sub-account under their own branding. Agency Pro adds SaaS Mode for selling subscriptions and rebilling usage with a markup.
LeadSimple
- CRM and growth
- Sales pipelines for owner and investor leads; One includes 2 and extra active pipelines cost $30 a month each.
- Operations workflows
- Unlimited processes give every task a step and an owner, and can start automatically from synced property data.
- Phone and inbox
- Calling, texting and email in one inbox with local numbers; extra numbers are $5 a month each on One.
- Leasing and maintenance
- Track inquiries through move-in, and maintenance requests, people and progress in one place.
- AI voice and assistance
- AI voice minutes are included each month, with extra minutes at $0.40 each on both plans.
- Property management sync
- One-way or two-way syncs with AppFolio, Buildium, Rentvine, Propertyware and Rent Manager keep owners and units current.
Plans
HighLevel
Starter$97
per month, flat fee ($970 billed yearly)
3 sub-accounts with unlimited contacts, unlimited users, all core features and 24/7 support.
Unlimited$297
per month, flat fee ($2,970 billed yearly)
Everything in Starter plus unlimited sub-accounts, phone and email rebilling without markup, and basic API access.
Agency Pro$497
per month, flat fee ($4,970 billed yearly)
Adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access.
EnterpriseCustom
Custom terms for high-volume businesses and agencies, with a dedicated success manager, HIPAA compliance and a white-label mobile app included.
LeadSimple
One$169
per month for 50 doors, 12-month term ($199 month-to-month)
Unlimited teammates, 2 CRM pipelines, 500 calling minutes, 1,000 messaging credits and 50 AI voice minutes; $1.99 per extra door.
One Max$429
per month for 100 doors, 12-month term ($499 month-to-month)
Unlimited CRM pipelines, calling and texting within fair use, 500 AI voice minutes and 10 phone numbers; $1.99 per extra door.
Ways to pay less
HighLevel
- Annual discount
Pay for 10 months with yearly billing
The pricing page lists Starter at $970 a year against $97 a month, Unlimited at $2,970 against $297 and Agency Pro at $4,970 against $497, which works out to two months free.
LeadSimple
- Annual discount
Lower prices with a 12-month commitment
A 12-month agreement, still billed monthly, lowers One to $169 and One Max to $429 a month and cuts per-door rates.
Common questions
Which is cheaper, HighLevel or LeadSimple?
As of Nov 13, 2026, HighLevel is cheaper to start with: $97 a month, against $169 a month for LeadSimple. HighLevel starts at $97 / month flat fee, unlimited users ($970 billed yearly), and LeadSimple starts at $169 per month with a 12-month commitment ($199 month-to-month).
Which has a free plan, HighLevel or LeadSimple?
As of Nov 13, 2026, neither HighLevel nor LeadSimple has a free plan. Both have a free trial.
Which platforms do HighLevel and LeadSimple run on?
As of Nov 13, 2026, only HighLevel lists macOS, Windows, Linux, iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.