Follow Up Boss vs LeadSimple (2026): which should you pick?
As of Nov 13, 2026, Follow Up Boss grades higher than LeadSimple: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Follow Up Boss grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Follow Up Boss
Real estate CRM that routes and follows up on incoming leads
LeadSimple
CRM, workflows and phone built for property management firms
Which one is for you
Pick Follow Up Boss if
- Fits if you are a real estate agent or team with leads coming in from portals
- Works for brokerages that want leads routed to agents
Look elsewhere if
- Not for you if you are outside real estate, as it is built around leads for agents
- Pricey if you are solo: $58 a user a month is above most CRM tools
- Watch out: calling is an extra $39 a user on monthly Grow, $33 yearly
- Watch out: the pricing page doesn't name the mobile platforms behind its app
Pick LeadSimple if
- Fits if you manage rental properties and use AppFolio, Buildium or similar
- Works for firms that want calls, texts and a CRM in one place
Look elsewhere if
- Not for you if you're not in property management, as it fits other sales teams poorly
- Pricey if you have many doors, because 50 are included and each extra costs $1.99 to $2.49
- Watch out: the trial needs a credit card, and the 12-month deal is billed monthly
- Watch out: extra calling minutes are $0.05 each and extra messaging credits $0.025
- Skip it if you want fixed costs, as allowances reset monthly
How we grade them
| 2.0GPAFollow Up BossFair | 1.8GPALeadSimpleWeak | |
|---|---|---|
| Value for money | C$58 a user a month billed yearly ($69 monthly), in the dearer quarter of CRM tools, which start at $49. Pro and Platform are flat fees for 10 and 30 users. | D$169 a month on a 12-month term, or $199 monthly, for 50 doors. That's in the dearest tenth of the CRM category, which starts at $169, and doors past 50 cost extra. |
| Free plan and trial | DA 14-day free trial with no contract, but the listing doesn't say whether a card is needed. No free plan. | D14-day trial of the full platform, but it needs a credit card. No free plan. |
| Features | CLead capture and routing, action plans, calling, texting, email, team inboxes and AI. The listing's gap: calling is an extra $39 a user on monthly Grow. | CCRM pipelines, workflows, calling, texting, leasing and maintenance. It's built for property management only, and extra pipelines, minutes and credits all cost more. |
| Ease of use | CNo store rating on record. Lead sources and action plans have to be set up. | CNo store rating on record. You set up pipelines and workflows, and sync a property management system. |
| Platforms and integrations | BWeb only, with Zillow Pro, Zapier and CINC connections. The page doesn't name the mobile platforms. | BWeb app with AppFolio, Buildium, Rentvine, Propertyware, Rent Manager and Zapier links. |
| Best for | following up on real estate leads | property management firms that want a CRM and phone together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Follow Up Boss and LeadSimple. How we grade
Price against what you get
Follow Up Boss starts at $58 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. LeadSimple starts at $169 a month and scores 2.3.
They score the same, and Follow Up Boss starts $111 a month lower. Of the other CRM tools on the chart, 38 score higher than Follow Up Boss for less, and 43 score higher than LeadSimple for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Follow Up Boss also covers reports.
- LeadSimple also covers business phone line and business texting.
At a glance
| Follow Up Boss | LeadSimple | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $58 per user / month, billed annually ($69 billed monthly) | $169 per month with a 12-month commitment ($199 month-to-month) |
| Free plan | None | None |
| Free trial | 14-day free trial, no contract | 14-day free trial of the full platform; a credit card is required |
| Web | ||
| Made by | Follow Up Boss | LeadSimple |
| Price read from | followupboss.com | leadsimple.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Follow Up Boss
- Pro and Platform are priced as a flat fee that includes 10 and 30 users, with set prices for extra users.
- Calling is an extra $39 per user a month on Grow when billed monthly ($33 billed annually).
- Prices exclude tax. The pricing page does not name the mobile platforms behind its mobile app.
LeadSimple
- Pricing follows the number of doors: 50 are included on One, then $1.99 to $2.49 each depending on commitment and volume.
- Allowances reset monthly: extra calling minutes are $0.05 each and extra messaging credits $0.025 each on One.
- The 12-month commitment is billed monthly, and the trial requires a credit card.
- It is built for property management, so it fits other kinds of sales teams poorly.
Key features
Follow Up Boss
- Lead capture and routing
- Imports leads from lead sources and websites, with round-robin, first-to-claim and price or ZIP-code based distribution on the feature table.
- Action Plans and Smart Lists
- Automated follow-up sequences and saved lists that keep agents working the leads that need contact next.
- Calling, texting and email
- Two-way email sync, two-way texting and calling from inside the CRM. Calling is an add-on on Grow and included on Pro and Platform.
- Team inboxes and reporting
- Pro adds team inboxes and call reporting; lead-source and agent performance reports are on every plan.
- AI features
- Smart summaries, smart messages, suggested tasks and predictive lead prioritization, listed on the pricing page for every plan.
- Open integrations
- The vendor lists more than 250 integrations, including lead sources, website providers and Zapier.
LeadSimple
- CRM and growth
- Sales pipelines for owner and investor leads; One includes 2 and extra active pipelines cost $30 a month each.
- Operations workflows
- Unlimited processes give every task a step and an owner, and can start automatically from synced property data.
- Phone and inbox
- Calling, texting and email in one inbox with local numbers; extra numbers are $5 a month each on One.
- Leasing and maintenance
- Track inquiries through move-in, and maintenance requests, people and progress in one place.
- AI voice and assistance
- AI voice minutes are included each month, with extra minutes at $0.40 each on both plans.
- Property management sync
- One-way or two-way syncs with AppFolio, Buildium, Rentvine, Propertyware and Rent Manager keep owners and units current.
Plans
Follow Up Boss
Grow$58
per user / month, billed annually ($69 billed monthly)
For solo agents and small teams: lead sources, lead distribution, Smart Lists and Action Plans. Calling is a $33 per user add-on.
Pro$416
per month for 10 users, billed annually ($499 billed monthly)
Adds unlimited calling and texting, team inboxes, call reporting and onboarding. Extra users cost $41 a month on annual billing.
Platform$833
per month for 30 users, billed annually ($1000 billed monthly)
Adds teams within teams and priority support for large teams. Extra users cost $17 a month on annual billing.
LeadSimple
One$169
per month for 50 doors, 12-month term ($199 month-to-month)
Unlimited teammates, 2 CRM pipelines, 500 calling minutes, 1,000 messaging credits and 50 AI voice minutes; $1.99 per extra door.
One Max$429
per month for 100 doors, 12-month term ($499 month-to-month)
Unlimited CRM pipelines, calling and texting within fair use, 500 AI voice minutes and 10 phone numbers; $1.99 per extra door.
Ways to pay less
Follow Up Boss
- Annual discount
2 months free with yearly billing
The pricing page states that yearly billing includes two months free compared with paying monthly.
LeadSimple
- Annual discount
Lower prices with a 12-month commitment
A 12-month agreement, still billed monthly, lowers One to $169 and One Max to $429 a month and cuts per-door rates.
Common questions
Which is cheaper, Follow Up Boss or LeadSimple?
As of Nov 13, 2026, Follow Up Boss starts at $58 per user / month, billed annually ($69 billed monthly), and LeadSimple starts at $169 per month with a 12-month commitment ($199 month-to-month). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Follow Up Boss or LeadSimple?
As of Nov 13, 2026, neither Follow Up Boss nor LeadSimple has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.