The Attio Insider’s Guide
Everything we know about Attio in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Attio
The Insider’s Guide
CRM with a customizable data model, workflows and AI agents
Every plan, grade, refund rule and rival among CRM tools, read from Attio’s own pages.
Made by Attio Ltd. · checked Oct 4, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Attio’s own pages, its app-store listings and our grades. Every fact in it is on Attio’s page too, where it is kept up to date. Checked Oct 4, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 19 of the 48 other CRM tools we grade
Attio is a CRM for sales and go-to-market teams. It syncs email and calendar activity, enriches company and contact records, and stores everything in a data model that can be extended with extra objects. Workflows, AI agents and reports run on top of that data, and Pro adds call recording and email sequences.
To get you started, here are 9 things to know about Attio, taken from its own pages and our grades.
You decide the shape of your own data model, then connect a mailbox and build the workflows.
- 1
Best for startups that want a CRM they can reshape
Attio is a CRM you shape yourself: it fills records in from your email and calendar, and you add your own objects, workflows and AI agents.
- 2
Paid plans start at $35 a month for each person
As its pricing page puts it: $35 per user / month, billed annually ($44 billed monthly).
- 3
There is a free plan
Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows.
- 4
It runs on 3 platforms
Web, iOS and Android, with a browser extension too.
- 5
Customizable data model
Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.
- 6
Email and calendar sync with enrichment
Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.
- 7
Workflows and AI agents
Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.
- 8
A 2.4 GPA, above 19 of 48
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Attio you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Attio at a glance
- Pricing
- Free plan, from $35 per user / month, billed annually ($44 billed monthly)
- Free plan
- Yes
- Free trial
- 14-day free trial of the Pro plan for new workspaces
- Runs on
- Web, iOS, Android, Browser extension
- Made by
- Attio Ltd.
- Category
- CRM Software
- Our grade
- 2.4 GPA, fair
The report card
Best for startups that want a CRM they can reshape
Attio is a CRM you shape yourself: it fills records in from your email and calendar, and you add your own objects, workflows and AI agents. Free covers 3 seats, 3 objects and 50,000 records. Plus is $35 a user and stops at 10 seats, sequences and call recording wait for Pro at $79, AI and workflows spend credits, and there's no desktop app.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Plus is $35 a user a month on yearly billing, $44 monthly, past the dearer quarter of CRMs and still capped at 10 seats and 5 objects. The parts people buy a CRM for, sequences and call recording, need Pro at $79, over three times the $24 middle. AI and workflows spend credits on top. |
| Free plan and trial | B | Free for up to 3 seats with 50,000 records, contact syncing, data enrichment and 200 email sends per user a month. The caps you'll meet are 3 objects, 3 reports and 100 AI credits a seat each month. |
| Features | B | A data model you can add your own objects to, email and calendar sync, automatic enrichment, workflows, AI agents that research accounts, an assistant that builds records from a prompt, and funnel reports. That covers the job, though how much of it you get is set by plan: objects, reports and records are all capped. |
| Ease of use | C | No store rating on record. You decide the shape of your own data model, then connect a mailbox and build the workflows. Records fill themselves in from email, so there's less typing. |
| Platforms and integrations | B | Web, iPhone and Android with a Chrome extension for Gmail, but no desktop app: on a computer it runs in the browser. It connects to Gmail, Outlook, Slack, Zapier, Stripe, Segment, Mailchimp and Typeform, and there's a documented API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Attio is for
- Fits if you're a startup and want a CRM you can reshape as the business changes
- Works for VC-backed startups, which can apply for 80% off annual Pro in the first year
Who it is not for
- Pricey if you need email sequences or call recording, since both wait for Pro at $79 a user
- Tight if your team is over 10 people, because Plus stops there and only Pro has no seat limit
- Not for you if you lean hard on AI, as agents and workflows burn monthly credits you may have to top up
- Skip it if you want a desktop app, as on a computer it runs in the browser
- Watch out: SAML single sign-on is Enterprise only, at a price set by sales
Good to know
Good for
- Startups and small sales teams that want a CRM they can reshape as they grow
- Teams that want records filled in from email and calendar activity rather than typed by hand
- VC-backed startups that qualify for the startup program discount
Worth knowing
- There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
- Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
- Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
- AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$35
A month to start, for each person. There is a free plan too
Attio has a free plan. Paid plans start at $35 per user / month, billed annually ($44 billed monthly).
Free
$0
Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.
Plus
$35
per user / month, billed annually ($44 billed monthly)
Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.
Pro
$79
per user / month, billed annually ($99 billed monthly)
Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.
Enterprise
Custom
Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.
The free plan
Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows.
Trying it first
14-day free trial of the Pro plan for new workspaces
Read from attio.com on Oct 4, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.
Stated on attio.comStartups
Startup program: 80% off Pro in year one
VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.
Stated on attio.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
4
Places it runs: Web, iOS, Android and Browser extension
CRM with a customizable data model, workflows and AI agents. Here is what it does, as its own site describes it, and what it covers: public API, AI features, real-time collaboration, transcription, sales pipeline, workflow automation.
That covers the job, though how much of it you get is set by plan: objects, reports and records are all capped.
- Customizable data model
- Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.
- Email and calendar sync with enrichment
- Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.
- Workflows and AI agents
- Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.
- Ask Attio
- An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.
- Call Intelligence and sequences
- Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.
- Reporting
- Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.
Where it runs
- Web
- iOS
- Android
- Browser extension
What it works with
- Gmail
- Outlook
- Slack
- Zapier
- Stripe
- Segment
- Mailchimp
- Typeform
Who makes Attio
Attio is made by Attio Ltd., a venture-backed company with its headquarters in London. It earns money from subscriptions to the paid plans of its CRM, and said in August 2025 that it had 5,000 paying customers.
- Based
- London, with staff across Europe and the USattio.com
- Ownership
- Privately held. Privately held and venture-backed: its own funding announcements name GV, Redpoint Ventures, Balderton Capital, Point Nine and 01A as investors, and its pages name no parent company.attio.com
- Funding
- Raised a $52 million Series B led by GV in August 2025, with Redpoint Ventures, Balderton Capital, Point Nine and 01A taking part, according to its own announcement, which says it has raised $116 million to date. Earlier rounds on its blog: $33 million in August 2024, a $23.5 million Series A in March 2023 and a $7.7 million seed in November 2021.attio.comattio.comattio.comattio.com
- Team
- 190+ team members, according to its careers pageattio.com
- Founders and leaders
- Hiring
- 36 open positions: 18 in engineering, 11 in go-to-market, 4 in marketing, 1 each in operations and product, and 1 general applicationattio.com
- Referral program
- A $200 digital gift card for each referred workspace that moves to Pro or Enterprise within 60 days of signing up and stays on the plan for 3 consecutive months. The referred team gets 10% off its first year.attio.com
- Partner program
- Expert partner program for consultants and agencies that implement Attio, in three tiers (Core, Advanced, Elite). Revenue share starts at the Core tier; the rate is not published. Separate programs cover app developers and creators.attio.com
- Lately
- Workflow history and agent log · Sep 23, 2026
- New blocks for workflows · Sep 23, 2026
- App updates · Sep 23, 2026
- A more intuitive Ask Attio · Sep 23, 2026
Read on Oct 7, 2026 from the company’s own pages and from news reports. What is not stated there is left out.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
19/48
Other CRM tools it is graded above
Attio's GPA of 2.4 is higher than 19 of the 48 other CRM tools we grade, and level with 15.
It stands best on free plan and trial (B, above 37 of 48) and worst on value for money (D, above 0).
Its paid plans start at $35 a month for each person, against a middle price of $24 for the category: 35 of the 46 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 7 tools score higher and cost less.
Each grade against the category
Every bar is all 49 CRM tools we grade, cut by the letter each got. Attio’s own letter is outlined.
- DValue for moneyAbove 0 of 48
- BFree plan and trialAbove 37 of 48
- BFeaturesAbove 18 of 48
- CEase of useAbove 1 of 48
- BPlatforms and integrationsAbove 5 of 48
Price against what you get
Each dot is one of 47 CRM tools. Further left costs less; higher up scores better on features, ease of use and platforms. Attio is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Attio you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It costs $420 a year.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- Connections to other products, each kept working as those products change.
- Speech turned into text you can trust.
- A real app for iOS and Android. Something home-made would be a web page.
- Several people working in it at the same moment.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Attio’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
folk, HubSpot, Pipedrive, Close and Zoho CRM
The 5 tools Attio is most often weighed against, with where each one differs from it.
- 2.2GPA
folk
Free trial · from $24/mo
CRM that pulls contacts from LinkedIn, email and WhatsApp.
- Attio has a free plan. folk does not, though it has a free trial.
- Only folk lists macOS and Windows apps.
- Attio also covers transcription.
- 3.2GPA
HubSpot
Free plan · from $20/mo
Free CRM at the center of a marketing, sales and service suite.
- Attio also covers transcription.
- HubSpot also covers booking links and marketing automation.
- 2.2GPA
Pipedrive
Free trial · from $14/mo
Sales CRM organized around visual deal pipelines.
- Attio has a free plan. Pipedrive does not, though it has a free trial.
- Only Attio lists a browser extension.
- Pipedrive also covers kanban boards.
- 2.4GPA
Close
Free trial · from $9/mo
Sales CRM with built-in calling, SMS, email and an AI teammate.
- Attio has a free plan. Close does not, though it has a free trial.
- Only Attio lists a browser extension.
- Only Close lists macOS and Windows apps.
- 2.6GPA
Zoho CRM
Free plan · from $14/mo
Sales CRM with a free edition, process automation and Zia AI.
- Only Attio lists a browser extension.
- Attio also covers transcription.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Attio free?
Attio has a free plan. Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows.
How much does Attio cost?
Attio lists 4 plans. Free: $0.
What platforms does Attio work on?
Attio is available on Web, iOS and Android. It also has a browser extension.
Does Attio offer any discounts?
Attio publicly lists the following: Save 20% with annual billing; Startup program: 80% off Pro in year one.
Does Attio have a Windows app?
No Windows app was listed when its pages were read on Oct 4, 2026. Attio is listed for Web, iOS and Android.
Does Attio have a macOS app?
No macOS app was listed when its pages were read on Oct 4, 2026. Attio is listed for Web, iOS and Android.
Is Attio open source?
Attio is not described as open source on its own site, as read on Oct 4, 2026.
Does Attio have an API?
Yes. Attio offers a public API, according to its own site.
What does Attio integrate with?
Attio's listing names Gmail, Outlook, Slack, Zapier, Stripe, Segment, Mailchimp and Typeform.
Does Attio have a free trial?
Yes. 14-day free trial of the Pro plan for new workspaces.
Who makes Attio?
Attio is made by a company of the same name. Privately held and venture-backed: its own funding announcements name GV, Redpoint Ventures, Balderton Capital, Point Nine and 01A as investors, and its pages name no parent company.
What are the alternatives to Attio?
The closest alternatives to Attio in our directory are folk, HubSpot, Pipedrive, Close and Zoho CRM.
How does Attio compare with other CRM tools?
Attio's GPA of 2.4 is higher than 19 of the 48 other CRM tools we grade, and level with 15.
Is Attio good value for money?
ToolGPA grades Attio D for value for money. Its paid plans start at $35 a month for each person, against a middle price of $24 for the category: 35 of the 46 others that charge start lower.
Could I make my own version of Attio?
To replace Attio you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Attio’s own pages on Oct 4, 2026, and the grades were given on Oct 10, 2026. Graded from this listing, whose facts were read from Attio's own pages on 4 October 2026. Also tested with a demo account on 2026-02-09.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Attio Ltd. Prices change, so check attio.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Attio, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/attio
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Attio: The Insider's Guide", checked Oct 4, 2026. https://toolgpa.com/tools/attio
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/attio/guide
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See our other guides
The best-graded CRM tools after Attio, each with an Insider's Guide of its own.
- CRM Software Insider's GuideEvery one of the 49 CRM tools we grade, compared
- HubSpot Insider's GuideFree CRM at the center of a marketing, sales and service suite3.2 GPA
- Bigin by Zoho CRM Insider's GuidePipeline-based CRM from Zoho for small businesses2.8 GPA
- Bitrix24 Insider's GuideFlat-priced CRM with tasks, chat, video calls and a site builder2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Attio’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Attio is a trademark of its owner, and this guide is not made, paid for or approved by Attio Ltd. Prices and plans change: check attio.com before you buy.