Little Green Light vs Virtuous (2026): which should you pick?

Pick Little Green Light if

• Fits if you run a small nonprofit and want every feature at one price per record count
• Works for teams of any size, since users are unlimited

Look elsewhere if

• Not for you if your organization is in the EU, UK or Switzerland, as the vendor does not sell there
• Pricey if your list is large: $135 a month at 50,000 records and $15 more per extra 10,000
• Watch out: online gifts also pay processor fees of 2.2% plus $0.30 and up
• Skip it if you want phone apps, as none are listed

Pick Virtuous if

• Fits if you run a mid-sized or large fundraising team
• Works for teams building their own integrations on the API

Look elsewhere if

• Skip it if you want a price on the page, as every product says request pricing
• Watch out: CRM+ tiers follow annual fundraising revenue, with Platform up to $5 million and Enterprise above
• Watch out: forms, volunteers, analytics and outreach are each priced separately
• Not for you if you want a free plan or trial, because neither is listed

Little Green Light

• The vendor says it does not offer Little Green Light to organizations in the EU, UK or Switzerland.
• Online donations carry processor fees of 2.2% plus $0.30 per transaction and up, paid to the processor.
• Cost rises with record count: $135 a month at 50,000 constituents and $15 more per further 10,000.
• Platform is web only; the pages list no desktop or mobile apps.

Virtuous

• No prices are published; every product on the pricing page says to request pricing.
• CRM+ tiers are set by annual fundraising revenue: Platform up to $5 million, Enterprise above.
• Raise, Volunteer, Analytics, Momentum and Insights are separate products, each priced separately.
• Its site answered automated page reads with a bot check, so details here come from the pricing page and API docs.

Little Green Light

Constituent and gift records

Keeps donors, volunteers and members in one database with every gift, tags, documents and a log of mailings, emails, meetings and tasks.

Acknowledgments and receipts

Produces thank-you letters and receipts by mail or email from inside the system, plus mail-merge letters, labels and envelopes.

Email and appeals

Builds, schedules and sends emails for acknowledgments, appeals and event invitations, with segmented lists for solicitations.

LGL Forms for online donations

Donation forms that sync gifts into constituent records; payments are processed through Stripe or PayPal.

Reports and major gifts

Built-in and custom reports, scheduled reports, a dashboard of fundraising totals, and task series for managing major gift prospects.

Virtuous

Donor and pipeline management

CRM+ manages contacts, gifts and donor relationships, with pipeline tracking and unlimited users, according to the pricing page.

Marketing and journey automation

CRM+ lists marketing and communications tools and workflow and journey automation for donor outreach.

Reporting and analytics

CRM+ includes reporting. Virtuous Analytics is a separate business intelligence product with role-based reporting and board-ready formatting.

Donation forms with Raise

Raise covers customizable donation forms, landing pages, project-based giving and real-time dashboards.

Momentum donor outreach

Momentum gives fundraisers a prioritized donor inbox, personalized email drafting and engagement plans that log back to the CRM.

API and volunteer tools

A public API covers CRM, Raise, Volunteer, Analytics and Momentum. Virtuous Volunteer handles onboarding, scheduling and communication.

Little Green Light

• Up to 2,500 constituents$45

  per month for up to 2,500 constituents, billed monthly

  Every feature and unlimited users on every tier; the price follows the record count.

• Up to 5,000 constituents$60

  per month for up to 5,000 constituents, billed monthly

  Same features. The price rises with the record count: $75 at 10,000 and $90 at 20,000.

• Up to 50,000 constituents$135

  per month for up to 50,000 constituents, billed monthly

  Above 50,000 records it adds $15 a month per 10,000; accounts top out at 200,000 records.

Virtuous

Pricing could not be confirmed. See virtuous.org.

Little Green Light

• Annual discount

  10% off for prepaying 12 months

  Prepaying 12 months takes 10% off the monthly price; 6 months gets 5% and 3 months gets 2.5%.

Virtuous

No public discounts listed.