Brivity review (2026): is it worth it?
Real estate CRM with websites, marketing and transactions
Black Friday: is there a Brivity sale?
Brivity report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for a real estate CRM with follow-up, websites and transactions
Brivity is a real estate CRM with automated follow-up, texting and a dialer, IDX websites, transaction management and phone apps. Prices are not published; plans are tiered by user count and you ask for a demo. Lead generation, assistants and recruiting are add-ons.
Who Brivity is for
- Fits if you are a real estate team that wants follow-up, a website and transactions in one place
- Works for teams of 2 to 25 that fit its user tiers
Who Brivity is not for
- Skip it if you want a price list, as none is published
- Not for you if you are outside real estate, since it is not a general CRM
- Watch out: lead generation, assistants and recruiting are add-ons
- Watch out: some features, such as AI Write, may carry extra charges
Why Brivity gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo price published; plans go by user count (2, 5, 10, 25 or more) and are quoted after a demo. It stays at the ordinary grade.
- FFree plan and trialNo free plan and no trial on record, so the first step is a demo or a quote.
- BFeaturesFollow-up plans, texting, a dialer, email, IDX websites, transaction management, marketing tools and mobile apps. Nothing in the listing is missing from the agent's core job, though lead generation is an add-on.
- CEase of useNo store rating on record. Websites, follow-up plans and lead sources need setting up.
- BPlatforms and integrationsWeb, iPhone and Android on record. No integrations list and no desktop app are shown.
What these grades rest on. Graded from this listing, whose facts were read from Brivity's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/brivity#review"><img src="https://toolgpa.com/badge/brivity.svg" alt="Brivity: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Brivity stands among CRM tools
Brivity's GPA of 2.0 is higher than 37 of the 116 other CRM tools we grade, and level with 12.
It stands best on features (B, above 70 of 116) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 117 CRM tools we grade, cut by the letter each got. Brivity’s own letter is outlined.
- CValue for moneyAbove 37 of 116, level with 63
- FFree plan and trialAbove 0 of 116, level with 31
- BFeaturesAbove 70 of 116, level with 42
- CEase of useAbove 5 of 116, level with 99
- BPlatforms and integrationsAbove 24 of 116, level with 85
Keep Brivity, or make your own?
Keep it
To replace Brivity you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 67 of the 116 other CRM tools grade higher.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- Connections that pull numbers from dozens of other services.
- A real app for iOS and Android. Something home-made would be a web page.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Brivity’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Brivity?
Brivity is an all-in-one platform for real estate agents and teams. Its CRM handles lead capture, automated follow-up plans, texting and a dialer, and it is sold together with IDX websites, marketing tools, a market analysis tool and transaction management. Plans are sized by number of users, and prices are given through sales.
Worth knowing
- Prices are not published: the plans page lists tiers by user count and asks for a demo.
- Plans are tiered by users: up to 2, up to 5, up to 10, up to 25, and a custom plan for more than 25.
- Lead generation, virtual assistants and recruiting are add-ons, and the page says additional charges may apply for some features such as AI Write.
- Built for real estate; it is not a general-purpose CRM.
Key features
- Automated follow-up plans
- Auto Plans trigger texts and emails and prompt agents when to call, for buyers, sellers, inactive prospects, open house visitors and website visitors.
- Texting, dialer and email
- The CRM page lists an integrated dialer, and the plans page lists unlimited texting and an email platform.
- IDX websites and lead capture
- A customizable IDX website, home valuation lead capture, single property sites and landing pages feed leads into the CRM.
- Transaction management
- Tracks a deal from contract to close with task plans, automated client update emails and a client portal.
- Marketing tools
- Postcard and letter campaigns, flyers, social graphics and listing videos, plus Facebook and Google lead generation sold as add-ons.
- Mobile apps
- Brivity GO for agents, Brivity Home for clients' home search, and an Open House app for sign-ins that works offline.
Brivity pricing
We could not confirm Brivity’s current pricing from its own site, so we are not listing plans here. See brivity.com for current prices.
Brivity alternatives
- Brivity vs Follow Up Boss
Free trial · from $58/mo
- Brivity vs Lofty
Paid
- Brivity vs Wise Agent
Free trial · from $49/mo
- Brivity vs Real Geeks
From $399/mo
Common questions
Does Brivity have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. Brivity is listed for Web, iOS and Android.
Does Brivity have a macOS app?
No macOS app was listed when its pages were read on Nov 13, 2026. Brivity is listed for Web, iOS and Android.
Is Brivity open source?
Brivity is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.