The Brivity Insider’s Guide
Everything we know about Brivity in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Brivity
The Insider’s Guide
Real estate CRM with websites, marketing and transactions
Every plan, grade, refund rule and rival among CRM tools, read from Brivity’s own pages.
Made by Brivity · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Brivity’s own pages, its app-store listings and our grades. Every fact in it is on Brivity’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 37 of the 116 other CRM tools we grade
Brivity is an all-in-one platform for real estate agents and teams. Its CRM handles lead capture, automated follow-up plans, texting and a dialer, and it is sold together with IDX websites, marketing tools, a market analysis tool and transaction management. Plans are sized by number of users, and prices are given through sales.
To get you started, here are 7 things to know about Brivity, taken from its own pages and our grades.
Prices are not published; plans are tiered by user count and you ask for a demo.
- 1
Best for a real estate CRM with follow-up, websites and transactions
Brivity is a real estate CRM with automated follow-up, texting and a dialer, IDX websites, transaction management and phone apps.
- 2
It runs on 3 platforms
Web, iOS and Android.
- 3
Automated follow-up plans
Auto Plans trigger texts and emails and prompt agents when to call, for buyers, sellers, inactive prospects, open house visitors and website visitors.
- 4
Texting, dialer and email
The CRM page lists an integrated dialer, and the plans page lists unlimited texting and an email platform.
- 5
IDX websites and lead capture
A customizable IDX website, home valuation lead capture, single property sites and landing pages feed leads into the CRM.
- 6
A 2.0 GPA, above 37 of 116
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Brivity you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
Brivity at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- Brivity, since 2012
- Category
- CRM Software
- Our grade
- 2.0 GPA, fair
The report card
Best for a real estate CRM with follow-up, websites and transactions
Brivity is a real estate CRM with automated follow-up, texting and a dialer, IDX websites, transaction management and phone apps. Prices are not published; plans are tiered by user count and you ask for a demo. Lead generation, assistants and recruiting are add-ons.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price published; plans go by user count (2, 5, 10, 25 or more) and are quoted after a demo. It stays at the ordinary grade. |
| Free plan and trial | F | No free plan and no trial on record, so the first step is a demo or a quote. |
| Features | B | Follow-up plans, texting, a dialer, email, IDX websites, transaction management, marketing tools and mobile apps. Nothing in the listing is missing from the agent's core job, though lead generation is an add-on. |
| Ease of use | C | No store rating on record. Websites, follow-up plans and lead sources need setting up. |
| Platforms and integrations | B | Web, iPhone and Android on record. No integrations list and no desktop app are shown. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Brivity is for
- Fits if you are a real estate team that wants follow-up, a website and transactions in one place
- Works for teams of 2 to 25 that fit its user tiers
Who it is not for
- Skip it if you want a price list, as none is published
- Not for you if you are outside real estate, since it is not a general CRM
- Watch out: lead generation, assistants and recruiting are add-ons
- Watch out: some features, such as AI Write, may carry extra charges
Good to know
Good for
- Real estate agents and teams that want a CRM, website and transaction tracking from one vendor
- Teams that want automated lead follow-up by text and email
- Brokerages that want agent-level goals and dashboards
Worth knowing
- Prices are not published: the plans page lists tiers by user count and asks for a demo.
- Plans are tiered by users: up to 2, up to 5, up to 10, up to 25, and a custom plan for more than 25.
- Lead generation, virtual assistants and recruiting are add-ons, and the page says additional charges may apply for some features such as AI Write.
- Built for real estate; it is not a general-purpose CRM.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Brivity's current pricing could not be confirmed from its own site.
No free plan and no trial on record, so the first step is a demo or a quote.
We could not confirm Brivity’s current prices from its own site, so this guide lists no plans. brivity.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Real estate CRM with websites, marketing and transactions. Here is what it does, as its own site describes it, and what it covers: AI features, sales pipeline, marketing automation, business texting, dashboards.
Follow-up plans, texting, a dialer, email, IDX websites, transaction management, marketing tools and mobile apps.
- Automated follow-up plans
- Auto Plans trigger texts and emails and prompt agents when to call, for buyers, sellers, inactive prospects, open house visitors and website visitors.
- Texting, dialer and email
- The CRM page lists an integrated dialer, and the plans page lists unlimited texting and an email platform.
- IDX websites and lead capture
- A customizable IDX website, home valuation lead capture, single property sites and landing pages feed leads into the CRM.
- Transaction management
- Tracks a deal from contract to close with task plans, automated client update emails and a client portal.
- Marketing tools
- Postcard and letter campaigns, flyers, social graphics and listing videos, plus Facebook and Google lead generation sold as add-ons.
- Mobile apps
- Brivity GO for agents, Brivity Home for clients' home search, and an Open House app for sign-ins that works offline.
Where it runs
- Web
- iOS
- Android
What it works with
Its own pages name no integrations.
Brivity is made by Brivity, and has been around since 2012.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
37/116
Other CRM tools it is graded above
Brivity's GPA of 2.0 is higher than 37 of the 116 other CRM tools we grade, and level with 12.
It stands best on features (B, above 70 of 116) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 117 CRM tools we grade, cut by the letter each got. Brivity’s own letter is outlined.
- CValue for moneyAbove 37 of 116
- FFree plan and trialAbove 0 of 116
- BFeaturesAbove 70 of 116
- CEase of useAbove 5 of 116
- BPlatforms and integrationsAbove 24 of 116
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Brivity you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 67 of the 116 other CRM tools grade higher.
What you could make
- Sales pipeline: an app builder makes this well.
What you could not
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- Connections that pull numbers from dozens of other services.
- A real app for iOS and Android. Something home-made would be a web page.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Brivity’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Follow Up Boss, Lofty, BoldTrail (kvCORE), Wise Agent and Real Geeks
The 5 tools Brivity is most often weighed against, with where each one differs from it.
- 2.0GPA
Follow Up Boss
Free trial · from $58/mo
Real estate CRM that routes and follows up on incoming leads.
- Only Brivity lists iOS and Android apps.
- Brivity also covers marketing automation, business texting and dashboards.
- Follow Up Boss also covers shared inbox, workflow automation and reports.
- 1.8GPA
Lofty
Paid
Real estate CRM with IDX websites, AI agents and lead generation.
- Only Brivity lists iOS and Android apps.
- Brivity also covers business texting and dashboards.
- Lofty also covers AI agents, reports, email campaigns and sMS marketing.
- 1.6GPA
BoldTrail (kvCORE)
Paid
Real estate platform with a Smart CRM, IDX websites and lead tools.
- Only Brivity lists iOS and Android apps.
- Brivity also covers business texting.
- BoldTrail (kvCORE) also covers workflow automation.
- 2.0GPA
Wise Agent
Free trial · from $49/mo
Real estate CRM with lead tools, drip campaigns and transactions.
- Only Brivity lists iOS and Android apps.
- Brivity also covers business texting and dashboards.
- Wise Agent also covers tasks, reports, email campaigns and sMS marketing.
- 1.6GPA
Real Geeks
From $399/mo
Real estate platform with an IDX website, CRM and lead packages.
- Only Brivity lists iOS and Android apps.
- Brivity also covers business texting and dashboards.
- Real Geeks also covers email campaigns, sMS marketing and call tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
9
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Brivity free?
No. Brivity is a paid product.
What platforms does Brivity work on?
Brivity is available on Web, iOS and Android.
Does Brivity have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. Brivity is listed for Web, iOS and Android.
Does Brivity have a macOS app?
No macOS app was listed when its pages were read on Nov 13, 2026. Brivity is listed for Web, iOS and Android.
Is Brivity open source?
Brivity is not described as open source on its own site, as read on Nov 13, 2026.
Who makes Brivity?
Brivity is made by a company of the same name. It dates from 2012.
What are the alternatives to Brivity?
The closest alternatives to Brivity in our directory are Follow Up Boss, Lofty, BoldTrail (kvCORE), Wise Agent and Real Geeks.
How does Brivity compare with other CRM tools?
Brivity's GPA of 2.0 is higher than 37 of the 116 other CRM tools we grade, and level with 12.
Could I make my own version of Brivity?
To replace Brivity you would be making email sent in volume that still reaches the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Brivity’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Brivity's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Brivity. Prices change, so check brivity.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Brivity, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/brivity
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Brivity: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/brivity
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/brivity/guide
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Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Brivity’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Brivity is a trademark of its owner, and this guide is not made, paid for or approved by Brivity. Prices and plans change: check brivity.com before you buy.