Brivity vs Lofty (2026): which should you pick?
As of Nov 13, 2026, Brivity grades higher than Lofty: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Brivity grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Brivity if
- Fits if you are a real estate team that wants follow-up, a website and transactions in one place
- Works for teams of 2 to 25 that fit its user tiers
Look elsewhere if
- Skip it if you want a price list, as none is published
- Not for you if you are outside real estate, since it is not a general CRM
- Watch out: lead generation, assistants and recruiting are add-ons
- Watch out: some features, such as AI Write, may carry extra charges
Pick Lofty if
- Fits if you are a real estate agent or team who wants the CRM and IDX website from one vendor
- Works for brokerages that need lead routing, SSO or white-label options
Look elsewhere if
- Skip it if you want to see a price first, as all four plans say "Request Pricing"
- Watch out: lead generation, the power dialer, text packages, website design and AI agents are all separate add-ons
- Not for you if you want a free plan or trial, because neither is listed
- Watch out: SSO and AI command-line access sit on the higher plan levels, and the mobile app platforms aren't named
How we grade them
| 2.0GPABrivityFair | 1.8GPALoftyWeak | |
|---|---|---|
| Value for money | CNo price published; plans go by user count (2, 5, 10, 25 or more) and are quoted after a demo. It stays at the ordinary grade. | CNo price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. |
| Free plan and trial | FNo free plan and no trial on record, so the first step is a demo or a quote. | FNo free plan and no trial is listed; the pricing page sends you to a demo. |
| Features | BFollow-up plans, texting, a dialer, email, IDX websites, transaction management, marketing tools and mobile apps. Nothing in the listing is missing from the agent's core job, though lead generation is an add-on. | CCRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. |
| Ease of use | CNo store rating on record. Websites, follow-up plans and lead sources need setting up. | CNo store rating on record. A CRM plus a website, drip plans and add-ons to set up. |
| Platforms and integrations | BWeb, iPhone and Android on record. No integrations list and no desktop app are shown. | BWeb, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. |
| Best for | a real estate CRM with follow-up, websites and transactions | a real estate CRM with an IDX website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brivity and Lofty. How we grade
Where they differ
- Brivity also covers business texting and dashboards.
- Lofty also covers AI agents, reports, email campaigns and sMS marketing.
In commonWebAI featuresSales pipelineMarketing automation
At a glance
| Brivity | Lofty | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Brivity | Lofty |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Brivity
- Prices are not published: the plans page lists tiers by user count and asks for a demo.
- Plans are tiered by users: up to 2, up to 5, up to 10, up to 25, and a custom plan for more than 25.
- Lead generation, virtual assistants and recruiting are add-ons, and the page says additional charges may apply for some features such as AI Write.
- Built for real estate; it is not a general-purpose CRM.
Lofty
- No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing".
- Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately.
- Mobile apps are listed, but the pages read do not name the platforms.
- Features such as AI CLI access and single sign-on appear only on higher plan levels.
Key features
Brivity
- Automated follow-up plans
- Auto Plans trigger texts and emails and prompt agents when to call, for buyers, sellers, inactive prospects, open house visitors and website visitors.
- Texting, dialer and email
- The CRM page lists an integrated dialer, and the plans page lists unlimited texting and an email platform.
- IDX websites and lead capture
- A customizable IDX website, home valuation lead capture, single property sites and landing pages feed leads into the CRM.
- Transaction management
- Tracks a deal from contract to close with task plans, automated client update emails and a client portal.
- Marketing tools
- Postcard and letter campaigns, flyers, social graphics and listing videos, plus Facebook and Google lead generation sold as add-ons.
- Mobile apps
- Brivity GO for agents, Brivity Home for clients' home search, and an Open House app for sign-ins that works offline.
Lofty
- AI-powered CRM
- Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid.
- IDX website
- A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin.
- Smart Plans
- Multi-step workflows that nurture leads across email, text, calls and direct mail.
- AI agents
- Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels.
- Transaction management and reporting
- Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers.
- Lead generation services
- Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform.
Plans
Brivity
Pricing could not be confirmed. See brivity.com.
Lofty
Pricing could not be confirmed. See lofty.com.
Common questions
Which is cheaper, Brivity or Lofty?
As of Nov 13, 2026, Brivity has no price we could confirm, and Lofty has no price we could confirm.
Which has a free plan, Brivity or Lofty?
As of Nov 13, 2026, neither Brivity nor Lofty has a free plan.
Which platforms do Brivity and Lofty run on?
As of Nov 13, 2026, only Brivity lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.